With 28 wins and 4 losses, the Lakers are already the best start in history.

Even in 1972, when they won 33 consecutive games, they were bitter and sweet. They lost many games in the front and won consecutive games later.

The Lakers have become the focus of the league again and become the target of public criticism.

However, Lakers and Lakers fans have long been accustomed to it, and they still feel uncomfortable if they don’t become enemies of the world.

Typically, you are not afraid of being scolded by others, but you are afraid of being forgotten by others and being a shameful person.

After the game against the Clippers, the Lakers took a day off and continued to fight at Stamps in the next game.

On January 5th, Zhu Shu took Li Liang to Santa Monica Beach in Los Angeles to meet the person in charge of Under Armour.

After confirming that we would like to negotiate this contract, both parties were thinking and observing.

Li Liang tried on Under Armour's sneakers, but for him, shoes were not that important.

What’s important is that his pair of smelly socks, with that pair of socks, protects his feet better than any shoe.

Therefore, whether to choose Under Armour has little to do with the quality of the shoes.

Anyway, even if you wear Nike, you will still wear shoes, you will not jump higher or run faster.

Secondly, Li Liang's consideration of commerciality is not very big.

Under Armour can give him a big enough contract, but Li Liang doesn't care much about money.

What Li Liang cares more about status. To be precise, if he and Under Armour can achieve each other in the future, how legendary he will achieve.

Just like Michael Jordan is to Nike.

Nowadays, it is impossible for Nike to produce another Jordan, even James, not even to do it.

Nike is already a mature giant and will not raise another giant crocodile.

Under Armour is different. They are still growing up and are still babies in swaddling clothes.

From an investment perspective, the earlier the investment, the more rewards you get in the long run.

Why Li Liang wants a legendary status is not because of his good reputation, but for a longer-term goal.

He must truly grasp the fate of his players' career, obey his heart to the greatest extent, and be disturbed by external forces to the minimum extent.

Not everyone has such capital. The whereabouts of a player lies not only in his own ideas, but also in the ideas of a large group of people behind it.

Of course, it was a bit too early for Li Liang to think so. It was impossible for Zhu Shu and Under Armour to imagine that Kevin Planck, who was so thoughtful.

That's right, the one who came to meet with Li Liang this time was Under Armour's CEO.

You want Nike's CEO to negotiate the sneaker contract with Li Liang. Is this possible?

Planck is fine, he realized Li Liang's value.

In the Los Angeles derby that just finished, Li Liang appeared in Under Armour's sneakers.

His performance in the game was very exciting, and close-up shots appeared on live TV screens many times.

This has greatly increased the search rate of Under Armour's sneakers on the Internet.

Now major companies are considering signing contracts with Li Liang and trying out various ways to get in touch with Li Liang.

Under Armour's team news was very accurate. They learned that Li Liang's various affairs were mainly managed by his agent, a Chinese girl.

She is unknown and has just entered the circle. She is very famous, and she is a woman and young.

Some companies did not take the initiative to contact her, only Under Armour attached great importance to this information.

They used the connections of Wasserman Sports Company to establish a good relationship with Zhu Shu.

Zhu Shu also pays more attention to Under Armour. Since Li Liang first entered the league, she has been studying the trends in the field of sneaker endorsement.

Planck originally wanted to discuss today and draft the contract and then sign the contract.

But Zhu Shu disagreed. She would not discuss all the contracts, including basic terms and details.

"Everything needs to be reviewed and finalized by Bruce Lee himself. I am only responsible for conveying and giving him advice. I don't care about anything else."

This means that the contract will not be completed for a while.

So Planck had to come to Los Angeles in person to meet Li Liang, a hot newcomer at the moment.

Now Li Liang has surpassed Lillard in the rookie rankings and ranks first.

If he wins the best rookie, he will be after Willis Reed in 1965. After more than 40 years, another second-round pick was elected as the best rookie.

Moreover, the second round pick from 1964-1965 is far from being compared with the present.

At that time, there were 7 draws in the first round, Reed ranked first in the second round and eighth in the overall pick.

Li Liang has a total of 55 rankings, which is far behind.

Many people are still predicting that Li Liang will most likely enter this year's All-Star.

You know, behind Li Liang there are hundreds of millions of Chinese fans. The scene of Yao Ming being carried into the Western Conference All-Star starter by Chinese fans and squeezing out the sharks is vivid in my mind.

If such a thing happens again, then NBA and American fans will be embarrassed.

We must also experience the fear of being dominated by Chinese fans with many powerful forces.

At that time, Arenas also said that the first thing he did when he woke up in the morning was to open the webpage to vote for himself. As soon as he saw Yao Ming's votes, he gave up.

But for Under Armour, this is a good thing. Who doesn’t want to share the cake in the Chinese market?

When Yao Ming signed a contract with Reebok, he did not bring much benefit to Reebok. It was mainly because Yao Ming is a traditional insider and the one who is the most difficult to sell shoes.

Li Liang is different. He is on the outside line, and although his playing style is not elegant, Planck is optimistic about his future.

Because Planck feels that no one can compare with Nike's Jordan and James in shaping "superheroes".

In the eyes of ordinary people, they are like Heracles who can only look up to, worthy of worship, but the distance is far away.

Planck believes that what they need is not a superhero who is high above, but a civilian hero that can be touched.

Look, I feel like this person. He can call the wind and rain in NBA, so I can wear his shoes.

Although this is impossible, marketing is about creating such psychological hints and feelings to guide consumers to make choices.

Li Liang is not as tall as an ordinary person, but he is a 55-plus player, and overall he doesn't look as monster as those black players.

The arms are huge, the jump is huge, the muscles are huge, and the growth is huge...

Li Liang is quite handsome.

Based on various conditions, Planck has been mentally prepared. No matter what harsh conditions Li Liang proposed, he will try his best to accept them.

But when the two actually met and sat down at a seafood shop on Santa Monica Beach, Li Liang made an unexpectedly good speech.

Planck is a handsome white man, very young, and founded Under Armour in 2003.

It is very difficult to bring Under Armour from an underground studio to the current situation little by little.

Planck listed the various conditions proposed by Under Armour one by one, but Li Liang just nodded and basically raised no objection.

In the end, he just put forward a condition: I want to be the top player of Under Armour, and the company should do its best to help promote him.

To be honest, Planck can agree to ten thousand of these conditions at any time.

But Li Liang immediately said: "This one must be added to the contract. If I think you have not done enough, I can terminate the contract at any time and there is no need to pay a penalty for liquidated damages."

Planck was a little embarrassed and immediately figured it out.

There are no stars in your hands at all, who else can you praise him if you don’t?

Besides, I didn’t mention the previous opinion, it doesn’t matter if I just said this one.

This is the best thing for small companies. They can be a one-man show and have more flexible contracts.

Then, all the specific details were left to Zhu Shu and lawyers to handle, and Li Liang was only concerned about eating seafood.

Tonight it was Planck's treat. Li Liang ordered all the most expensive seafood in the store and had a great time.

Planck was a little suspicious and would definitely make an appointment to discuss it, just to have a meal for him.

This Bruce Lee is really good at eating. How many big lobsters have you eaten?

There are also sea crabs, and the legs of crabs are tied together and are as thick as those of a waist.

Of course this is not the case... Well, before coming, Li Liang did threaten to eat Planck's meal, but he was hungry and didn't eat lunch.

Another reason is actually very simple, that is, Zhu Shu respects Li Liang.

Even if Li Liang said, "I will follow you everything", Zhu Shu still has to hand over all the decisions to Li Liang.

This is also a reflection of her little wisdom in Chinese women.

When Planck paid, it would be a bit distressing to use his credit card to swipe it as a CEO.

It seems that if sports equipment cannot be sold in the future, let’s sell seafood.

If you want more customers like Li Liang, you will make a profit in half a year, make a fortune in a year, buy a house in three years, and repay the loan in three years.

Li Liang touched his belly, and he felt that he was almost done and he was full.

On the way back, Li Liang drove his Ford, and Zhu Shu asked, "I feel like you are just going to have a free meal, why does it seem like you don't care at all?"

Li Liang said: "I care, but what I care about is different from ordinary people."

"What about?" Zhu Shu asked.

"I care about you."
Chapter completed!