The ninth and fortieth chapter of the crisis-ridden NBA
The 2017 NBA All-Star Game was once again in the southern city of New Orleans after 2014.
This is the third time that New Orleans has held an All-Star Game in the past decade, in 2008, 2014 and 2017.
It is enough to show how much NBA wants to develop the southern market.
However, this year's All-Stars are really a bit sluggish.
The Eastern Conference stars are dim, and the starting lineup is Irving, George, Antetokounmpo, Harden, and Jimmy Butler.
Fortunately, Harden was traded to the Celtics in January and entered the start of the East, otherwise the card would be really not comparable to that of the West.
The starter in the West is Li Liang, James, Curry, Durant and Westbrook. Davis, Leonard, Paul, Thompson and others are sitting on the bench. It is really star-studded
This All-Star doesn't count the Eastern Conference. Among the Western Conference All-Stars, James and Li Liang, are probably more interesting than the current All-Star Games.
At the same time, Li Liang broke his promise again and did not participate in this year's three-point competition and dunk competition.
Last year's slam dunk contest was really good, but in comparison, it was a little inferior this year.
There are still no top stars joining, and the final championship was taken away by Robinson III.
In the three-point competition, Curry saw that Li Liang would not participate, and he didn't want to participate.
The final championship was Eric Gordon.
Brother Round Face has second only to Li Liang in the Kings' three-point shooting and shooting percentage this year, becoming the most important scorer around Li Liang.
In the All-Star Game, the gap between the West and the East is really too big.
Durant, Li Liang and James joined forces, and the attack in the frontcourt was simply impossible.
The Western Army crushed over like bulldozers all the way.
Curry threw three-pointers in the game and made a frantically.
The NBA All-Star Game has more and more three-pointers, and the fancy dunks are getting fewer and fewer.
In the past, the balloon stars were all deducted.
Nowadays, balloon stars are all three-pointers.
During the official game, three-point shooting was enjoyable.
When it comes to the exhibition competition, you and me are three points each, but you still don’t make the game. Can the audience be happy?
The ratings of the All-Star Game in the 21st Century have been declining.
In 2002, the ratings reached a peak, with a rating of 82.
Because that year, Michael Jordan returned, directly increasing the ratings of 51 in the previous year by 3 points.
In 2003, Yao Ming joined NBA and Jordan's final season, the All-Star ratings still reached a high of 66.
After that, the All-Star Game never broke 6 again, and has been hovering around 4 in recent years.
Li Liang's honor should have been the guarantee of all-stars, but this year this guy is the ticket king again.
But unfortunately, he is Chinese, not American.
If he were a black American player, he would have been completely acclaimed in the American basketball world and directly booked the seat of the greatest athlete in history.
If he is a white player, not to mention that NBA will surpass LB in the Big Four leagues and catch up with NFL.
This is the effect of superstars, but there are prerequisites, Americans.
In the first two seasons of Li Liang's entry into the league, he was so loved by everyone and blossomed by everyone.
Because of its freshness, a Chinese low-ranking player miraculously achieved such achievements is simply a perfect inspirational script.
Everyone loves to watch such plots and likes such protagonists.
As a movie, it was definitely a success, especially in the first year of the Lakers.
When it comes to the second sequel, Los Angeles City Brothers, everyone still thinks it is new.
Because it turns out that someone dares to do this, refuses to renew the contract with the Lakers, goes to the Clippers, and wins the championship again, which is simply cool.
The second part was still a great success.
When we arrived in the third part, when we headed to the Pacers, the plot was still good.
Give up the opportunity to establish a dynasty and go to remote small teams to save teams that have never won the championship.
However, because the Pacers are far less popular than the team in Los Angeles, they are very popular.
Negative comments about Li Liang must also begin to appear.
In the fourth part, Li Liang, the Big Three of the Thunder, basically became the big devil in the hearts of American fans.
In addition, since then, the United States has suppressed more and more public opinion on China and has more and more negative comments. Therefore, Li Liang is no longer the one who "people love Gan Li Liang."
At present, the only ones who really welcome Li Liang are the Kings fans and Celtic fans!
Yes, Celtic fans still have an inexplicable love for Li Liang.
Among various website voting, Li Liang has always been very popular in Boston.
It is truly Li Liang's spiritual hometown.
The imbalance between the east and the west, the audience's aesthetic fatigue, the impact of the network, and the players' playing style is no longer gorgeous and beautiful, the 2017 All-Star Game was held in a fair and well-behaved manner.
It's not particularly bad, and there are no classic clips left behind.
The ratings have dropped by 01 percentage points compared to last season. If they continue to decline, they will fall below 4 next season.
As the new president, Adam Silva was of course very anxious to see this situation.
During the period after taking office, he has been undergoing reforms in various aspects.
For example, in order to expand the influence of NBA, the NBA awards will no longer be awarded when the regular season ends and the playoffs are in progress, but will be held until the finals are over.
In terms of the competition system, the ranking system of competition areas that has no meaning for a long time has been abolished, and the east and west are ranked according to the winning rate.
But these reforms are all minor revisions, not fundamental changes.
Like a feudal dynasty, after experiencing the enterprising and drastic reforms during the Stern period, it gradually entered a bottleneck period.
When Stern reformed, NBA was in internal and external troubles, and it was so bad that it was recorded late at night in the finals and was in danger.
He can be said to have been ordered to carry out a thorough reform of the NBA from a deep level.
In terms of "politicality", the past draft and free market system was completely overturned, and the draft lottery and soft salary cap was used to kill the Celtics' possibility of dominance in the league, allowing the NBA to enter an era of full competition.
In terms of "economic", we signed new broadcast contracts with the TV station and actively looked for sponsoring companies. We achieved mutual success with companies like "Gatorade", which greatly opened up the alliance's financial resources.
In terms of "culture", we have established a star-oriented strategy, good at telling stories and creating confrontations, from the competition for the dominance of the yellow and green heroes to Jordan ascending the throne, and the heroes created by the NBA are everywhere, with a full story and very beautiful.
In terms of "military", we pursued expansionism. First, we continuously introduced new teams and opened up new markets in the United States. At the same time, we pursued a global strategy and conquered cities and lands in the sports and cultural markets of Europe, Asia and Australia, creating the NBA's excellent brand.
This series of reforms has brought NBA to a peak in the 21st century.
But the so-called decline after prosperity. If NBA wants to go further, it will encounter the ceiling. The influence of basketball itself is inferior to football in the world, and baseball and football in the United States.
After Adam Silva took over, he made various attempts, but he did nothing in "political" and could not break out of the framework set by Stern. In terms of "cultural", a group of people led by Li Liang were in a mess, lost their voice and dominance, and was unable to continue to expand in "military". He could never beat football in Europe, and only the Asia-Pacific market was the last treasure land. In terms of "economic", the new broadcast contract was signed in the Stern era. Silva wanted to break the deadlock and wanted to take the dangerous path of gambling.
At the same time, with the changes in the overall environment, Silva will face more and more problems.
Hidden behind the prosperity are numerous crises.
It’s useless to be anxious. At least the NBA is still the best basketball league in the world now.
And the second place can't see its back at all.
Chapter completed!