Chapter 139 Or become the first person to break the record
Cartier is a world-famous watch and jewelry manufacturer. It has a history of more than 100 founded in 185.
A veritable century-old brand.
Because Cartier is positioned as a high-end luxury product.
Therefore, the temperament of the spokesperson should not only be consistent with the brand, but there should not be negative news on it.
Cartier plans to launch a new series of watches with vitality as the theme this winter.
The chief designer accidentally saw a video clip of Zhao Cheng dancing ghost step dance at the Mid-Autumn Festival Gala on the famous foreign video website Outube.
Then, he found that the dynamic and vitality revealed by this simple dance move was surprisingly consistent with the concept conveyed to consumers by the [vigour] series of watches that were about to be released.
The chief designer continued to search for the videos posted by this account before.
Soon, he saw Zhao Cheng's excellent shooting performance in the basketball league, which made the chief designer, as a loyal NBA fan, unable to help but leave a message below to ask the blogger to post the complete video.
Because, foreign enthusiasm for sports is comparable to the enthusiasm of Chinese people for the Double 11 of the treasures.
Anyway, consider all aspects.
The chief designer quickly found the CEO of Cartier Greater China region.
He told the president that the brand spokesperson in the Asia-Pacific region, no one else wants to be the brand spokesperson.
But, he said so.
As the CEO of a high-end brand, I must be very cautious about choosing spokespersons.
After all, he is very clear about the importance of spokespersons. If he hires someone with a bad reputation to work, it will lower the brand's level or even discredit it.
So, the president later found someone to "expose Zhao Cheng".
All major events from Zhao Cheng’s debut to the present have been sorted out.
I really didn't find any negative news about him, but instead found that Zhao Cheng's reputation among the people was quite good.
After confirming the accuracy of the information, Cartier initiated an invitation from Zhao Cheng to invite a spokesperson.
When Tomorrow Entertainment received an electronic invitation letter and telephone notification from Cartier's official email address, Fang Weigang was the most surprised.
Because the person who uploaded the video to outube is Fang Weigang.
Some time ago, he had asked Zhao Cheng to talk about his future work arrangements.
During the conversation, Fang Weigang's agent's unique keen observation ability found that Zhao Cheng was actually not just as simple as being an excellent actor.
Zhao Cheng had a very persistent desire to become a superstar in his heart.
This surprised Fang Weigang because Zhao Cheng didn't look like a person with great ambitions, and sometimes even a salted fish.
However, as a competent celebrity agent, Fang Wei began to seriously think about the possibility of Zhao Cheng becoming a superstar.
Based on the existing conditions, he calculated the probability.
The possibility of Zhao Cheng becoming a real big star is less than 40, and it is even very difficult to reach this value.
It’s not that Fang Weigang’s algorithm is wrong, but that he has been in this environment for a long time and has been able to face up to the cruelty of the entertainment industry.
On the surface, Zhao Cheng's future seems to be very good.
There are famous songs with high popularity and famous movies with box office of over 100 million yuan.
There are also mixed gilded titles such as high-IQ stars, basketball league champions, and ghost arch founders.
But in fact, these things are not enough to support Zhao Cheng to continue to become popular, and even in front of the absolutely powerful krypton-gold faction in the entertainment industry, there is no more than just mentioning it.
If this group of people really want to push a star, it might be just a few phone calls and pocket money for a few weeks.
Anyway, no celebrity who can remain popular in the entertainment industry is achieved by luck.
Behind the prosperity is the accumulation of countless resources.
And Zhao Cheng is empty behind him, and he doesn't have this resource.
As for the additional conditions such as being good-looking, becoming popular overnight, and having distinct personal characteristics, if you have resources, it is icing on the cake.
If you don’t have resources and have luck, these things will only be wasted in the end.
Just look at the popular singers who won the top 10 in "Happy Boy/Female Voice" in the past few years.
Without the support of large brokerage companies, there are a few that can reach the end.
Now they walk down the street, maybe passers-by can't even call their names.
This is the cruelty of the entertainment industry.
Newcomers are renewing one after another.
If there is no continuous opportunity to show your face, the audience will soon forget the old man.
Fang Weigang is also a self-aware person. He knows that his tomorrow entertainment does not have that much energy and can realize Zhao Cheng's wish.
Speaking of which, he was also very ashamed of this.
Because Tomorrow Entertainment can help Zhao Cheng very little, and even dragged down Zhao Cheng to a certain extent.
Sometimes, Fang Weigang would not help but persuade Zhao Cheng, asking him to jump to his job quickly if he had a good company poaching.
However, Zhao Cheng refused his suggestion very firmly and joked that he would live and die with Tomorrow Entertainment.
Fortunately, the Internet is developing more rapidly now, and the number of netizens is increasing in a geometric multiple every year.
According to this trend, the younger generation in the future may be exposed to the Internet.
If you want to increase Zhao Cheng's success rate as much as possible, you can only start with this breakthrough.
So, Fang Weigang made a very visionary and grand career plan for Zhao Cheng that day and night, and planned all kinds of optimistic and negative possibilities.
A real superstar will not only focus on the short-sightedness of the country.
But international resources are more difficult to touch than domestic ones.
The only thing Fang Weigang can do at the moment is to establish Zhao Cheng’s international personality first.
He spent some time learning about several popular websites such as [foot
Then, based on the different characteristics of each software, the best side of Zhao Cheng is shown.
And the outube ghost step dance is one of the videos uploaded by Fang Weigang.
But he himself never expected that just such a small dance would attract the attention of Cartier, the big brand.
Because so far, Cartier has never found any male star in China to be the spokesperson for the Asia-Pacific region.
The spokespersons of the Asia-Pacific region every year are either the cherry blossom country in the afterlife or the kimchi country.
There are also Chinese people, but those stars are all Chinese Americans.
Zhao Cheng is only 19 years old this year. If this happens, he may break this record.
He will become the [first spokesperson for brand friend] in Cartier's history.
So, early this morning, Fang Weigang came over to pick Zhao Cheng up for an interview at Cartier's headquarters in the capital.
"Quick, get in the car!"
Fang Weigang urged Zhao Cheng to get his look done, but he was still sleepy and confused.
"Did you have your seat belt tied up?! I'm going to drive!"
.
Chapter completed!