Chapter 10 Reaching Cooperation
If you want to do a Rubik's Cube business, the investment required is not high. A factory that produces Rubik's Cube can be built for hundreds of thousands of dollars. Of course, the following publicity and sales links are also the focus. Although Rubik's Cube has gradually become popular after two years of preparation and promotion, and the difficulty of promotion and marketing has been greatly reduced, the sales link is not easy to play. If there are not enough channels, it is not easy to sell the produced things.
The reason I chose to cooperate with Adam was because Duchess knew that his father had more or less channels in retail, which was a huge advantage.
To Duqi's surprise, Adam excitedly stated that he would go back to talk to his father to get some financial support. As a result, on the next day, Adam said to Duqi: "My father promised to lend me one million US dollars to help me start a business, but I need to take out a suitable business plan, let's make a calculation together."
Adam is actually not unfamiliar with business plans. He was taken by his father to the company's board of directors since he was eight years old. He has read countless business plans since he was a child, and even tried to write some of them himself. It can be said that these children from wealthy families can learn what they want as long as they are willing to learn.
Although Duqi did not have the conditions of Adam, he worked hard enough and his brain worked well. Through learning in the school library and knowledge of economic and financial theory, Duqi was no worse than many so-called experts. What he lacked was enough practice and experience. He decided to regard this as an opportunity for practice.
At this moment, the two began to discuss. Duqi had collected some information about the Rubik's Cube before and wrote a simple plan, but there was no detailed data support, because there was no time at all. Duqi alone could only use the most primitive and simple method to calculate, and there was no channel to collect the most real data.
But this time it was different. Adam quickly obtained a lot of sales data, cost estimates, etc. of the third-level Rubik's Cube through a man named York sent by his father. This was a great support for two young people who started their own business.
Of course, before the cooperation is put into production, the two people must also divide their respective interests well. Not only Adam, but Duches also meant the same, so he proposed a cooperation method.
Because Duqi couldn't get enough principal, he would authorize the production patents he still owned, including fourth-level and fifth-level Rubik's Cubes, to Adam's company through patent licensing. Each Rubik's Cube will charge a patent fee of one dollar.
At this time, Adam raised an objection: "Wait a minute, that is, according to your plan, you are not going to participate in this new company? If you are willing to invest in a patent, I can give you 40% of the shares."
"Adam, you should know that I need to go to college next time and it is impossible to put too much energy on the company." Duqi said: "And if I take the patent, it will be no difficulty to sell two million US dollars. So if you ask me to invest in technology, how many shares should you give me? Who should decide in the company? You only have one million US dollars of initial funds, and this is the startup you are going to start. The company needs you to make the decision, so you can't give me too many shares. My cooperation method is just right for us both."
In fact, Duqi doesn't want shares, he wants more, but now he really has no capital, because compared with Adam's resources, he only has the patent of the Rubik's Cube and has no other advantages. Before the patent of the Rubik's Cube truly shows enough value, it is limited to exchange for shares. So just say that, first make some money with patent authorization, and then the conversion of equity can be waited until the authorization period is up.
After listening to Duqi's words, Adam began to think, and after a while, he continued, "Qi, I am very grateful for your help. It is because of your suggestions that I want to start a business. I can accept it when you participate in the patent licensing method. However, the patent usage fee of one dollar per Rubik's Cube is too high, and all you give me is patent licensing, which means that you can also license the patent to other companies, so I at least need exclusive patent licensing."
Duqi said: "I can take out five years of exclusive patent authorization. As for the authorization fee, we should all understand that the sales price of the third-level Rubik's Cube is floating around US$8, and the factory price is US$3.6. The various costs add up to less than US$1. In other words, the profit is nearly US$3. I only have US$1 of them, and this price is very reasonable."
"The patent fee of $1 per Rubik's Cube seems reasonable, but you just rely on patent authorization to take away 40% of the profit. I bear the other production and promotion, and these will also incur additional costs, so this is not fair to me, so I think the authorization fee of thirty cents per Rubik's Cube is the right one."
"Wow, thirty cents, that's too little, at least ninety-five cents."
"Thirty-three cents, yes, if it weren't for me, no one would agree to such authorized cooperation conditions. Other toy manufacturers will only spend a sum of money to buy out your patent. In contrast, I can bring you long-term benefits. Market prospect analysis. Rubik's Cube will have at least tens of millions of sales in the United States, and you will become a millionaire. If it expands to the world, your income will exceed tens of millions of dollars. How many millionaires are there in the whole United States?"
"But Adam, don't forget that now I only own the patent of the Rubik's Cube, and there are many collaborators I can choose. Now I have the initiative, so I will not give in anymore."
"Oh, okay, this is indeed a reason, but the price you offer is unacceptable, up to thirty-eight cents, no more!"
...
After a fierce debate, the two sides finally reached a preliminary agreement and reached an agreement on the patent licensing fee, each Rubik's Cube for a period of five years.
The next step is to draft a contract. The United States attaches great importance to contracts, which is also an important reason why lawyers are very popular in the United States.
Duqi naturally did not dare to be careless in this regard, so he hired a special lawyer to check the contract. He actually read a lot of relevant legal provisions. For Duqi who has excellent memory, this is not a problem. There are no loopholes in the final contract, and both parties are quite satisfied.
Duqi is quite satisfied with this agreement. In fact, if Duqi does it himself, he may have made more money, but he needs to invest some money, and also consider the production issues of the factory and worry about sales promotion issues. For Duqi, who started from scratch, these are problems that require a lot of effort to solve.
But if you do it yourself, you don’t talk about how to convince your parents to invest their funds. Because of insufficient capital, it will take Duqi several years to open up sales and get everything on track. This way, making money is inefficient at all.
Duqi chose to cooperate with Adam. Although this would give up about 70% of the profits, it also saved a lot of trouble. Adam had enough connections and channels to promote and sell the Rubik's Cube in the shortest time. In other words, Duqi could make enough money faster. With this money, Duqi could make investments to make more profits.
Duqi, who was reborn once, had not only one project that was more promising than producing toys. With the support of Rubik's Cube patent income, it can also ensure that these projects will not lack funds in the initial development stage, and accepting capital injections from others too early will not maximize profits.
Another more important point is that Adam said very well. Apart from him, other toy manufacturers will only spend a sum of money to buy out his patents. What Duches needs to get is a long-term benefit to make a living.
This kind of thing is not surprising. The industry relies on joint monopoly to suppress prices, just like in ancient China, when people used pawn shops to make things, everyone tacitly suppressed the price of a previous item to be mortgaged very low.
In the last life, Duqi once watched a TV series in which one of the characters designed a patent and wanted to do patent licensing like Duqi to cooperate with some companies. However, he traveled to dozens of companies across the country, and none of the other party was willing to cooperate like this, and the patent acquisition price given was about the same, with a fluctuation of no more than 100,000 yuan.
This is actually the monopoly method of these companies that master resources. This TV series only showed the tip of the iceberg, and it was already the 21st century at that time. It can be said that if Duches and Adam had not had a good relationship, Adam himself was a fledgling man, and he would not have been as scheming as many businessmen.
In addition, Adam's father did not take the "small business" invested by one million US dollars too seriously. He just wanted to train his son and let Adam operate it all by himself. I'm afraid that in the end it would be impossible to achieve such conditions.
From this perspective, we can see that there is a benefit of having friendship with a "noble man". Now for Duches, Adam is indeed his "noble man", allowing him to earn more capital.
Of course, this is also the result of Duqi's continuous favorability over the past two years. For Duqi, getting in love with Adam can also be regarded as a successful investment.
Chapter completed!