Chapter 104 Northbound Interview
Two weeks after the release of "Happy Ghost", the box office exceeded 10 million Hong Kong dollars, and the entire Hong Kong film industry caused a sensation. Now, a director of Wang Jing, a comedy ghost film made by three middle school girls, has actually achieved such a high box office, which is simply amazing!
Many film companies and directors began to analyze the success of the movie "Happy Ghost". They believed that as long as they understand the routine of "Happy Ghost", success can be copied.
To put it bluntly, it is necessary to follow the trend. This kind of thing cannot be avoided even in Hollywood. After Duqi found out, he did not try his best to stop it.
Unfortunately, most of these people who are preparing to follow the trend believe that the success of "Happy Ghost" is because of the existence of that ghost. They followed the filming of some comedy ghost movies, but they did not know that the essence of "Happy Ghost" lies in youth campus comedy. In recent years, the continued prosperity of Hong Kong's economy has rapidly improved the consumption capacity of Hong Kong teenagers. This has led to the age structure of the viewer population becoming younger, and teenagers aged 14 to 25 have become the main consumer of the movie.
The big reason why "Happy Ghost" can keep growing box office without a well-known actor and lack of attractiveness to the audience at the beginning is that teenage audiences love this film very much, and they repeatedly buy tickets to watch the movie. A female student even watched 18 "Happy Ghost" in a week in order to learn to sing the theme song "Happy Ghost".
"Happy Ghost" is relatively low for adults, but teenagers' love for it has reached a point of fanaticism. In particular, the Happy Ghost helps the heroine win the sports meet, encourages the three heroines to make progress, resolve difficulties and troubles, etc., which makes the boys and girls who like fantasy yearn for it, hoping that there is a happy ghost around them, which can help them solve their youth troubles.
What's more, there are also beautiful girls in the movie that make the teenagers excited. Wen Bixia, Li Saifeng and Li Lizhen have many young fans.
After the movie was successful in Hong Kong, Shaw Yifu also began to arrange for Shaw Brothers theaters to be released in Taiwan and Nanyang. In this regard, Shaw Yifu did not cheat Du Qi like some small film companies. After all, Du Qi's current wealth is also a tycoon in Hong Kong, not to mention that he is an American Chinese. Shaw Yifu has the intention of making friends with him, and the conditions he has offered are relatively generous, and he will be much more restrained in doing things like box office.
Chiu Degen, who is also a TV collaborator, also said after receiving the news that the Hong Kong box office of "Happy Ghost" exceeded 10 million Hong Kong dollars, "Aqi, I didn't expect that the first movie you invested in was successful. It turns out that the young man is terrifying. The box office of Hong Kong exceeded 10 million. Judging from this momentum, it is estimated that it will be 15 million. Your investment in this movie is probably only 100 million or 2 million."
"It's two million, but another two million was invested in publicity, so the cost is four million. Apart from the share of Shaw Brothers theaters, I can't make much money by relying on the box office in Hong Kong. Next, I will still look at the box office results in Taiwan and Nanyang. After the release, I will sell it to a TV station, and I should also make a little profit. The only pity is that there are a lot of pirated video tapes in Hong Kong, so I guess the video tapes can't be bought at any price. Fortunately, the posters prepared in advance also made some profits."
In addition to these, Duqi also contacted the manufacturers and authorized them to produce the "Happy Ghost" calendar, calendar and portrait. One portrait can get a profit of 1 cent; if you sell a calendar and calendar, Duqi can make a profit of 3 cent to 1 yuan.
Not only that, even stationery factories and toy factories are preparing to print Happy Ghost Patterns. Unfortunately, the piracy situation in Hong Kong is very serious at this time. Most of the peripheral products are not Duqi's, and the profits are all profitable by pirates and illegal vendors.
After hearing Duqi's complaint, Qiu Degen laughed and scolded: "You kid are indeed born to do business, and you have calculated everything. You have thought of everything that can make money in a movie, and you also said that you don't make much money. You only have two months, and you will get three or four times the profit!"
Du Qi smiled and did not defend himself, but changed the subject and said, "Old Qiu, is the candidate who went north to interview?"
The northward interview is naturally the famous Chinese-British negotiations on Hong Kong in 1982. Duqi has been in Hong Kong for two months. It is now mid-August, and there is almost a month left for the Iron Lady to visit China. So Duqi suggested that Qiu Degen arrange for a reporter from Phoenix TV to go north for an interview a few days ago.
Qiu Degen said: "I have already arranged it. As you said, the station has just gotten on track and needs first-hand news to gain popularity. I have applied to the people over there. It is not difficult to get the interview qualification, but..." Speaking of this, Qiu Degen looked at Duqi.
Du Qi understood his concerns and said, "Old Qiu, you don't have to think too much. Didn't I say that the news on our TV station should be objective and true, and there is no need to consider so much else."
Speaking of this, Duqi sighed in his heart. Even though he had been reborn for twenty years, his thoughts had matured and he naturally had to be closer to the country. However, the identity and career foundation of Americans are also in the United States. With some undescribable reasons, Duqi still needs to restrain himself, so he can only try his best to report objectively.
Without talking about sensitive issues with Qiu Degen, Qiu Degen obviously also had some taboos in Du Qi's current identity as an American, and turned to him: "By the way, Zou Wenhuai contacted you through me, want to meet you?"
"The head of Jiahe?" Du Qi was stunned.
Qiu Degen smiled and said, "Yes, the movie "Happy Ghost" you made seems that this person can't sit still."
Du Qi felt that it was not that simple, but he couldn't figure out what the other party was planning. However, now facing these tycoons in Hong Kong, he has much more confidence than the other party, so he didn't bother to think about it. He agreed directly: "I also want to meet this tycoon Zou and see what he wants to do."
After saying this, the two of them chatted for a while, and then Du Qi returned to the villa on the top of Taiping Mountain and happened to see Wen Bixia reading a magazine in the living room.
Duqi walked over and picked it up and saw that the magazine did not mention Duqi very much. It was talking about three beautiful girls, Wen Bixia, Li Xianfeng and Li Lizhen, praising their youth and cuteness.
Wen Bixia said: "Brother Qi, what are you doing? I am just reading it happily. This article is well written."
Du Qi couldn't help but be happy, then returned the magazine to her and said to Wen Bixia: "I have lived here for so long. Afeng and Azhen have all gone home to see their relatives these days. Why don't you go back and take a look?"
Chapter completed!