There was no online hype in this era, and the promotion of movies was mainly through newspapers. Audiences chose movies and basically rely on the comments on movies in newspapers.

Therefore, film critics are a hurdle that cannot be avoided in the process of film promotion. Under the arrangement of Disney, "Terminator" invited many film critics to participate in the preview.

If the test films are about facing those film companies and trying to make the other party agree to promote their own movies, this trial will mainly face various media reporters and film critics.

Nowadays, film critics still have a great influence on the film, and it is still in the era of traditional media. Therefore, in this era, film critics and these reporters can get enough red envelopes or small gifts.

The most direct impression of an ordinary person on a movie is newspaper reviews. If the critics have poor reviews, it will undoubtedly hinder the audience's enthusiasm for entering the cinema.

Of course, after the film critics who participated in the preview watched the movie, as long as the quality of the movie was not bad enough, they generally would not make too sharp comments on the movie.

This is especially true for movies that are in charge of major film companies. After all, film critics need movies, but movies do not necessarily need movie critics. Doing too much can only make the film company ban itself.

The day after the trial, the long-awaited comments about "Terminator" appeared in major newspapers and magazines. Under public relations, most famous film critics made positive comments:

The film is a classic work of science fiction films. The action scenes, scenes, plot rhythms and other excellent films, pushing Cameron and Arnold's career to a new level. Arnold gives people the impression of a real robot with no expression on his face, making people feel that nothing can stop him, making the atmosphere of the film always shrouded in "despair" from beginning to end, exuding a sense of fear that makes people feel shrill.

Connor's mother, from an otherwise fragile woman to a strong transformation, embodies feminism. "Terminator" has become a long-lasting blockbuster film with a fast-paced and compact plot.

The special stunt shots in the film reflect the future color of the film, herald the direction of the development of science fiction movies since then, and are impressive.

Various media are also promoting:

One of the best science fiction films in recent decades. (BBC review)

Director James Cameron and producer Gale Anne Hurd confirmed their storytelling skills. (Commentary on "The Austin Chronicle")

A clever action thriller that makes people nervous. This nervous thriller has attracted the attention of the Austrian bodybuilder Arnold Schwarzenegger for the first time. (Reviewed by "Imperial" magazine)

A large number of black technology are savvy to satisfy pagans and action movie fans. (Reviewed by Time Magazine)

A talented B-level film. (Reviewed by "New York Daily News")

There are many newspapers that praise the movie "Terminator", and some criticisms are inevitable. After all, the summer season is fierce, and major film companies compete with each other, and it is too common to discredit movies released by competitors.

Many media mocked "Terminator" as just a sensational film invested by Duqi. Duqi used his own fame to promote it, but it was actually a movie with no meaning.

The negative news is actually that the film's competitors are working hard behind the scenes, and Duqi is secretly doing the same thing. The two sides began to have a huge war of words and started a media war.

Five days after the preview, "Terminator" officially premiered, with 1,168 screens on the screen. He participated in the premiere with the more excited Yoko Narita. There were many movie stars who came to participate, and she got a lot of autographs.

By the time the premiere ended and we left, it was already eleven o'clock in the evening. This era is not as advanced as that of later generations, and we can only wait until next week to learn about the box office data of "Terminator".

A week later, the first week of the movie was finally counted, and the box office of "Terminator" reached 14.68 million US dollars, which shocked everyone's attention.

The box office of more than 10 million US dollars may not be comparable to the blockbusters with a box office of over 100 million in the first week of the subsequent generation, but this achievement is already amazing enough in this era.

According to the first week's box office data, Disney re-evaluated and concluded that the North American box office of "Terminator" must be more than $100 million, and then increased its investment in publicity and distribution.

To count it, if the movie is successful, Disney will make several times more money in box office than Duches. Nowadays, movies that can have a box office of over 100 million are also extremely rare. With the movie itself full of potential, they will naturally not be stingy with publicity resources.

Of course, the global issuance rights outside the United States are still in the hands of Duqi. After the box office was released in the first week, the representatives of Disney Company also began to look for Duqi to act as an agent for the global issuance rights.

In the end, Duqi handed over the issuance rights in addition to Hong Kong, Japan, Taiwan, Nanyang and other regions to the other party. After all, Disney Company offered a price of 10 million US dollars.

North America is the world's largest box office market these days, and only those European countries can compare together. In addition, there is a lack of overseas distribution channels, Duqi has to sell the issuance rights.

Although Duqi is a rebirth, he is not omnipotent, and overseas channels cannot be established in one or two years. In recent years, Duqi has established some distribution channels based on the theaters at hand, but it does not mean that Duqi can easily complete the distribution in other places such as Europe without connections.

The famous American DreamWorks Film Company was established in the last life and was very popular. Many people hoped that it could break the inherent pattern of Hollywood.

But many years after its establishment, DreamWorks is still subject to the issue and has been exploited by the six major groups. In the end, they still have to surrender to the six major groups.

Of course, in Hong Kong, Taiwan, Nanyang, Japan and other places, Duqi itself has Shengshi Cinemas, and can also contact other theaters to cooperate in issuance. Duqi can get most of the issuance income in these places.

In addition to box office, there are other benefits, such as TV broadcasting rights, video tape distribution, toy peripherals, etc. Because Duqi holds the copyright in his hands, these benefits are all that Duqi can enjoy on his own and does not have to be distributed to Disney companies, which also allows Duqi to catch up with Disney companies with distribution channels through the revenue of the movie.

The most obvious thing is the toy peripherals that cooperated with Haiqubao. The best-selling model is the Terminator model. The cold robot killer in the movie left a deep impression on the audience.

Because of the increase in screenings, the box office of "Terminator" in the second week also increased significantly, reaching 17.68 million, which was much better than the box office in the previous life.

Duqi was not too surprised by this result. After all, the quality of the film has improved a lot due to the increase in investment. More importantly, the promotion and distribution were much stronger at the beginning than the previous life of "Terminator".

Not only did the film be placed in the best summer season, the number of screens on the movie was much higher than the previous life at the beginning, and the promotional and distribution costs were no less than the production costs. This is the driving force for the continuous increase in the box office of the movie.
Chapter completed!