Chapter 184 [Soaring worth, advertising endorsement]
In the Eastern Focus Battle on the same day, the Cavaliers defeated the Celtics at home 104-100.
LeBron James and Paul Pierce staged a battle of division.
James scored 37 points, 6 rebounds, 8 assists, Pierce scored 41 points, 9 rebounds, and 4 assists, and he refused to give in to each other.
The performance of role players became the key to determining the outcome. Ricky Davis made his first appearance for the Celtics, playing for 32 minutes, 1 of 5 shots, 1 of 3 free throws, and scored 3 points and 5 rebounds.
Eric Williams, who played for the Cavaliers for the first time, also played for 30 minutes, scoring 12 points and 5 rebounds.
Davis disappointed Celtic fans and said what about the Cavaliers boss?
Some players have poor data, which can help the team win, such as Bowen of the Spurs. Some people have better data, the less the team cannot win, and Davis is a typical example.
The Cavaliers won two consecutive games, and James was in a good mood and called Wang Jun to congratulate each other.
When we arrived in Memphis, everyone in the net team had a dinner together, and the team was united unprecedentedly.
After a greeting, Wang Jun became the focus of the wine table.
This Chinese boy who just came to the team only played eleven games, won all the results, and averaged 177 points per game and became the number one scorer in the team. The veterans felt incredible, and the newcomers were envious.
The happiest thing is Lawrence Frank, who promoted Wang Juncheng and the team's eleven consecutive victories were all counted as his credit.
Kidd was also very pleased, after all, he was half of his apprentice. Kidd was also encouraged by Wang Jun's many moves. He liked to pass more than attack himself.
He and Wang Jun had a drink of juice and smiled and said, "You are very focused in every game. This is a good habit. If you keep it, you will become a star."
"Thank you." Wang Jun likes to hear such good words the most.
At the dinner table, the only person who didn't talk much to Wang Jun was Jefferson.
He now averages 148 points per game, the team's third scorer, but his number of shots and data have dropped compared to last season.
After the dinner, the players were free to move. There was no training today.
Wang Jun stayed in the hotel room watching TV, and Ryan Hughes called.
"Wang, there is good news, your value has skyrocketed."
"Is there a company asking me to endorse the advertising?" Wang Jun jumped up from the sofa and asked loudly.
“Not just one.”
Wang Jun’s story is like an ugly duckling turning into a swan.
A second round rookie who was suspended from training after the suspension and did not even have the chance to sit on the bench.
Suddenly he broke out in a month, winning 11 consecutive victories with the Nets, and his data was still very beautiful. He has now become the brightest Chinese face in NBA after No. 1 pick Yao Ming.
It happened that the team market was in New York, and the exposure rate was very high. Wang Jun was very popular among Chinese people, and the online team's ratings increased compared to last season.
In addition, Wang Jun’s No. 0 jersey has also been sold very well in the past week. Many stores have to restock their goods every day, but they are still out of stock.
The career has stabilized, and the beauty is by my side...Wang Jun has been worried about it now, and the thing that he still lacks is money
He is still very poor, and his sister needs to spend money on treatment. He needs to spend money on studying abroad.
Theron gave him a sports car, but he hadn't given Theron any gifts and needed money.
Abby lived with him. Apart from treating him to dinner, he had never bought any gifts for Abby, and he needed money.
Under Kidd's guidance from the Nets, Martin Rodney and others also protected him. He had never treated him to a big meal, which also required money.
He only relies on the annual salary signed by the team, and he will have to make a fortune for two years. Now it is different. He is the scoring champion of the Internet team, with the team winning 11 consecutive games, and with the only outside player in China, he has the capital to attract advertisers.
Hughes sighed, "I think you should thank Theron. Because you drove the Ford Mustang many times and Ford has come to the news and wants to find you as the spokesperson for the Mustang."
"How much?" Wang Jun was concerned about money, and it was easy to discuss anything that endorsed by money.
"You are not an All-Star yet, so I suggest signing a short contract first, and the endorsement fee will not be too high. $1.4 million in two years, I haven't agreed."
Not too high? Is it better than my two-year contract with the Nets team?
Wang Jun was so excited that he almost burst into the phone. "What do I need to do?"
"Photo commercials, drive Fords, and occasionally attend one or two new cars launch events."
The United States is worthy of being a country of money. Once it becomes a celebrity, it is too easy to make money.
Wang Junle is crazy. "That's so simple?"
"It's that simple, because your image matches the car, and fans know you drive a Mustang."
Hughes explained to Wang Jun that the US automobile market has passed the era of dominance of certain auto companies. The fierce competition has made cars more and more willing to advertise, and they are more and more able to advertise. Celebrity endorsement has gradually become one of the most effective ways for auto companies to promote.
However, finding celebrity endorsements is definitely not as simple as treating guests to dinner. These public figures have different images in people's impressions. If you accidentally find the wrong person, not only will the advertising effect not be achieved, but the brand image will also be damaged.
For example, it is not appropriate to let Divac endorse the Mustang, which will give people the feeling of being unable to start the car and rolling over at any time...
Wang Jun pk Mason in preseason, he is wild enough; he likes to fight against him, he is wild enough; his specialty is that he doesn't finish running on the field, and he is more like a Mustang.
Wang Jun asked again: "Does there any company in China want to ask me to be an endorsement?"
"Of course there is, but the price is not high. I received a lot of emails and companies sent people directly here. I'm even busier than you recently. Now you need to make a decision. Ford is not the biggest contract for you."
"There are bigger companies, why didn't you say it earlier?" Wang Jun slapped his thigh and shouted.
"I want to give you a surprise." Hughes smiled and said, "Nike and Adidas want to sign you, which one are you considering choosing?"
"Does this still need to be considered? Whoever gives more money will choose whoever you want." Wang Jun answered immediately.
"Don't you like? Which brand of shoes did you wear when you were in college?" Hughes asked.
"I used to wear shoes to look at the price, and buy which one is cheaper and the most cost-effective."
“…”
Hughes said that Nike gave it a relatively high price, but the age is a bit long. He is now negotiating with the other party to shorten the age limit, and only sign for two years, and the endorsement fee is 2 million yuan per year.
This contract is definitely incomparable to James Kobe, but as a newcomer, it is not low. The outside players' shoes are sold well, and on the other hand, it is because of the conflict between Yao Ming and Nike.
This summer, Yao Ming angrily criticized Nike for favoring one and the other after signing LeBron in 7 years and 90 million.
As early as 1998, Nike China President Lu Hairui discovered Yao Ming and successfully let Yao Ming wear Nike shoes. Then in 2000, Nike and Yao Ming signed a four-year contract of 200,000 US dollars. At that time, this endorsement contract was absolutely sky-high, even much higher than the contract that the Shanghai team gave Yao Ming.
However, after Yao Ming logged in to NBA as the top scorer and signed a large number of top endorsement contracts, Nike's contract suddenly seemed too shabby.
What’s even more amazing is that Nike Xiatian’s renewal offer for Yao Ming was only 1.6 million in four years.
Of course, Yao Ming's economic team refused and proposed a price of about 5 million yuan per year, but Nike refused.
Then, Reebok came to poach Yao Ming and gave him 40 million in 6 years and a business share. He also gave Yao Ming's friend Liu Wei an affiliate contract; Nike realized the crisis and gave him 40 million in 6 years, but no matter Liu Wei.
The two sides began to compete. Nike was successfully eliminated due to the company's previous slouch. In October, Yao Ming and Reebok signed a large contract worth about $60 million.
After the incident was missed, Nike, who lost Yao Ming, was worried about offending Chinese fans and then losing Chinese market share. How dare she neglect Wang Jun again?
Seeing that Wang Jun performed well, Nike immediately threw out a premium contract. As long as Wang Jun becomes an All-Star in the future, the next contract will definitely rise.
Hughes said no more. "I understand, wait for my good news, play well and strive to continue the winning streak." To be continued.
Chapter completed!