"big boss."

"Your hook...'

Several designers stood in the workshop deep in thought.

Although the factory has been established and is about to start construction, the factory and the brand belong to two modules.

The factory and the A goods factory have been renamed "Zhuang's Manufacturing". However, the name of the shoe brand has not yet been decided. If Zhuang Shikai wants to create his own original brand, he naturally needs a unique name and trademark.

After Zhuang Shikai drew a hook, he turned to look at the Chinese design director hired from "Adidas" and asked energetically: "Is it beautiful?"

The design director immediately clapped loudly: "Beautiful!"

"Mr. Zhuang, the trademark you designed is concise and clear, and its value is immeasurable!"

"As expected of a big boss!"

“The big boss is so talented!”

Uncle Jian gave a thumbs up and praised loudly together with the designers next to him.

"Okay, okay! I asked a fortune teller to tell me that this hook signifies wealth. The logo has a black border and a white background, and the design can be colorful. Shoes with this hook will be sold all over the world!"

Zhuang Shikai put down his colored pen and smiled very happily.

Nowadays, the entire business community in Hong Kong is very superstitious and pays attention to fortune and feng shui. Whatever decision the boss wants to implement, as long as it depends on the fortune teller, the people below him have no right to talk nonsense.

Zhuang Shikai said that he just wanted to be a fortune teller and keep a low profile so that he would not have anything to say when his shoes were sold all over the world in the future and others asked him about the story of the creation of his trademark.

What's more, this hook is really lucky. If you use a hook as a trademark, he doesn't believe that shoes are not popular. Moreover, "Nike" was only established in 1972, and now it doesn't even have a company, let alone a trademark.

Zhuang Shikai is not a rusher! He is original! Do you understand originality?

The next shoe style, he is not plagiarizing...it is original! Do you understand originality?

Don't talk to me from God's perspective! You, come down! He is later than me, I am the original!

In addition, there are aj series, air force series, running shoes series, football spikes, sneakers series, as well as several popular shoe models such as Converse and ASICS.

Zhuang Shikai had already drawn the template and locked it in the safe.

For the time being, I will give the design director a few series 1 drawings and ask him to formulate the process and add some design elements as the first batch of main shoe styles.

The remaining models will be released slowly in the future, with an average of one model per year and one color per season. I believe that they will soon dominate the Hong Kong shoe market and enter the world.

You know, Nike has not yet been established, but the Adidas brand was founded as early as 1949, and is now a shoe company at the level of an American boss. The design director of the new shoe factory is the talent specially poached from "Adidas", not only the aesthetics are online, but also

We are very experienced in material control and production techniques.

In short, with more money, there will be more talents. This time he won't do piracy, so it will be a little more difficult to get started, but his subordinates are getting stronger, so he doesn't need to worry about it overall.

"Then big boss, the trademark has been decided."

"Where is the brand name of our shoe industry?"

Uncle Jian asked at the right time.

Zhuang Shikai smiled softly: "Nike, you are an unlucky guest!"

"Our brand concept is: headwind, sports, trendy!"

"Our focus is on young people and the trendy market! I want each of our shoes to become the world's trend!"

"A place for men to show their strength is not only watches, but also shoes."

To win popularity and luck, one must fight to the end without leaving any capital for the other party to start a business. Zhuang Shikai not only had to start with trademarks, but also the English logo. However, the official Chinese brand name was forgotten.

"Nike" is a translated name, which sounds like a "foreign brand" and is full of "sheep smell". The other party enters the domestic market as an overseas brand, so there is no problem in using this name.

If our Chinese original brand also used this name, it would be off the market. And "Nike" not only conforms to the English pinyin, but also has a unique Chinese character temperament, which is very suitable for the shoe factory brand.

After Zhuang Shikai said the brand name sonorously and forcefully, he stretched out his hand and grasped it as if he were grasping a vast market. The employees standing around him were excited to hear it.

The chief designer was in awe and thought to himself: "The trademark introduction is clear and the brand name is sharp. When combined, it is easy to leave a deep impression on people."

"Coupled with the few drawings Mr. Zhuang gave me, the future of Nike Shoes is promising."

At first, he couldn't stand the discrimination against Chinese Americans in foreign countries, and coupled with the high salary offered by Zhuang Shikai, he returned to Hong Kong Island to work.

But now he also has the idea of ​​​​showing off his talents, maybe he can really create an incredible foundation.

“In the future, Adi’s only opponents will be unfavorable customers!”

One day in 1971, as a certain big boss drew a tick, a sports company with products covering clothing, footwear, and sports equipment was born.

This company has a wide range of products from footwear to clothing, and for the first time proposed the concept of integrating "technology" into sports. It focuses on the sports market with one hand and the trend market with the other, becoming a national brand with two major markets.

A mountain that cannot be crossed.

After Zhuang Shikai decided on the trademark and brand name, he casually walked around the factory. When he saw that the employees had officially started work, he left the factory under the escort of a group of management.

Before Zhuang Shikai exported his trademark and brand-name products, he had already registered the trademark in Hong Kong Island and hired a lawyer to register it globally. He was not afraid of any problems with the trademark.

After Zhuang Shikai left, the door of Zhuang's shoe factory was also hung with the trademarks of "Gui Ke" and "Hook". At this point, the shoe factory was enveloped in great luck and wealth.

"This, this, this... the mountain in front and the water behind, sitting on the treasure basin..."

"When I passed by this place yesterday, it was still a ruined place with nothing to lose. How come today it has become a place of prosperity and wealth?"

"I think I, Mr. Chen, can only tell one fortune in fortune telling, but I can tell the eight trigrams in Feng Shui. I have never calculated a fortune fortune correctly in my life, and I have never calculated a Feng Shui correctly!"

"Who is it! Who has ruined the pride of my life!" The fortune teller from Tin Hau Temple who lives in the New Territories passed by, counted with his fingers, vomited out a mouthful of phlegm, raised his hands to blind his own eyes, and then silently put his hands down.

, take the bus to work at Tin Hau Temple.

Just forget it after yelling! I’m already blind, and I’m still poking and poking!

In December, the New Year is approaching, Mong Kok, Dundas Garden Street.

The entire Huayuan Street is 150 meters from end to end, with more than 50 shops on both sides and more than 200 properties.

Since two months ago, ten shops have been bought on the street, in the middle of the street, and at the end of the street, and they have been opened into three shops. Among them, two shops are used at each end of the street, and the main store in the center of the street is directly connected to six shops.

The store is being renovated.

This kind of huge investment has already made Fa Yuen Street very famous. As the core street of Mong Kok, this place already has a lot of people.

What's more, these three stores were surrounded by white doorstops during construction to prevent people from seeing clearly what was going on inside the stores.

Passing citizens can only see a big hook on the white plastic sheet, plus the brand name "Nike", and the construction team coming and going.

This is the first time that a store in Hong Kong has used the "enclosure construction + advertising" model, and it has also set a precedent. Even before the store has opened, it has already made a head start and has become very famous throughout Hong Kong.
Chapter completed!