Act 25. Not an advertisement
"...So, I think this brand new beverage of Coke has great promotional value, and I am willing to use the headlines of "Daily Prest" to publish advertisements about Coke."
Oriana became more and more excited as she spoke. She was completely impressed by the charm of Coke. At that time, she and Baron Goode immediately spent money to buy five bottles each to take home. At the same time, Warren immediately decided to increase orders to Antoine. Coke, a magical drink, quickly captured their hearts.
"Wait, Ms. Oriana, why are you doing this?"
Reiner interrupted Oriana. He knew that there was no free lunch in the world, and the other party provided publicity for him, and of course he also needed some profit, so he asked.
“…It’s actually like this…”
Oriana's face became ugly. She told Reiner truthfully about the situation where her newspaper was trapped in, which was concise and quite news.
“…I think everyone will be interested in emerging things like Coke and the process behind them, thereby promoting the sales of newspapers.”
Her idea is normal. Coke is bound to become popular. At that time, people will be interested in Coke producers. In the past few times, this has been the case with the promotion of new products, and the effect is pretty good.
"Yeah, it's reasonable."
Claire nodded. Judging from Oriana's reaction, Coke is indeed a likable drink, so as long as there are proper means of publicity, it will not be a problem. Even if "Daily Prest" is impacted by emerging newspapers, it has a large number of loyal readers, which can play a good publicity role.
Reiner was also thinking. Oriana was the propaganda method delivered to her door at this time, but can simple interviews and biographies really promote Coke?
"Forgive me, Ms. Oriana, I think we can work together completely, but I want to hear the specific details, such as how you are going to promote Coke."
"Oh, this is easy to say. Let's draw an advertisement poster, and a handsome young man drinks with a coke and uses big characters, how about it?"
Oriana said with great enthusiasm, which made Claire amazed and couldn't help but want to applaud.
But Reiner's face sank.
This advertisement is a little too hard. He complained in his heart that if ordinary readers see advertisements of new things that they have not yet come into contact with, they may immediately unsubscribe from the newspaper.
"Ms. Oriana, was this plan you just thought about?"
Reiner asked, but Oriana shook her head.
"I have been planning this plan for a long time. Isn't it very good?"
"It's amazing, Ms. Oriana, it makes people excited!"
Claire shouted, as if victory was right in front of him.
"Please wait a moment, two of you, sorry to disturb your communication, but I think this plan is completely unfeasible."
Reiner's words were like a basin of cold water poured on Oriana's head. No one in the publishing house dared to question her opinion, but the principal almost burst out with just one sentence. However, due to her situation, she suppressed the idea of questioning and asked in a gentle tone as possible.
"Principal Ian Gray, I don't know what you think is the problem with this plan?"
"Well, this advertisement is very conspicuous, but it is too obvious, which will make people feel the overall impression of your newspaper. People will always tend to avoid the content that merchants want customers to see. Simply put, when they think this is an advertisement, the promotion effect will be much lower."
Reiner's simple and easy-to-understand marketing philosophy in his previous life explained. At first, Oriana was still a little confused, but as the conversation continued, she seemed to vaguely understand something.
"If this model is adopted, Coke may certainly be promoted, but the reputation of "Daily Prest" has been ruined. People will think that this is a newspaper that can make any money and anything can be topped by the headlines, thus losing confidence in it."
Hearing this, Oriana was completely speechless.
Because Reiner not only considered Coke's publicity, but also took into account the crisis of "Daily Prest". This meticulous and thoughtful thinking made even the editor-in-chief feel inferior.
"How can this be done if people can't think it's an advertisement, and they also need to achieve the purpose of publicity?"
Claire looked at Leiner with a question mark on his face.
"Of course there is a way. If you want readers to feel that they are not watching advertisements, then first of all, they cannot be used as advertisements. Other carriers need to be used to assume the role of publicity."
Reiner shrugged. He already had several classic marketing solutions on earth in his mind, but it still needed some magical changes to apply to this world, so he asked.
"For example, well, Ms. Oriana, in the story you just told, that Baron Goode is a foodie?"
"Well, right, Baron Goode traveled to the mainland when he was young, and tasted many places of food. His cooking skills were also quite good, and he was very famous in Prest."
Oriana replied according to her memory, not knowing what the meaning of Reiner's asking about these is.
"So, can we find a writer who will write a food novel serial with Baron Goode as the protagonist?"
Reiner's words aroused the questions of the two ladies. They could not keep up with Reiner's thinking circuit and were unclear.
It is not uncommon for novels to be serialized in this world. In fact, there is an old-fashioned adventure story published every Thursday in "Daily Prest", while its competitors prefer to serialize some erotic stories to attract attention.
"What does it mean, would Baron Goode evaluate Coke?"
Oriana guessed that she was still staying at Baron Goode to write a food review and went to Coke, but saw Reiner shook her head.
"Imagine Baron Goode, wearing a dress, wandering around the streets and alleys of Prest, looking for unknown food hidden in it. The only thing that accompanied the lonely gourmet is the only bottle of refreshing coke after every perfect meal. In the noisy night view, he gained a moment of peace. Will such a story be attractive?"
Reiner's description made Claire fall into imagination. A middle-aged man walked among the crowd, but focused on finding food. After enjoying all kinds of delicacies, he drank a bottle of cold coke. This was simply enjoyment!
Oriana was also a little dazed. She was born and raised by Prester. Naturally, she knew that many small restaurants hidden in the streets and alleys in this city. These restaurants have their own unique stories. They are fascinating with their special food. The public will definitely like this series!
Almost as Reiner's narration, she had several ideas, and inspiration poured out like a spring, and Oriana wanted to find a piece of paper and start writing immediately.
"Wait, what name should this serial be given?"
She suddenly thought and looked at Reiner.
The principal smiled slightly and spoke.
Chapter completed!