Chapter 202: This is a win-win situation
Kang Tongcheng did not let Li Fanyu wait too long. After he returned to Tiancheng, news came from Guangqi.
After internal research and decisions from Guangqi, they proposed a price code - a production line, plus a sales channel.
The production line was originally scheduled, but this sales channel was analyzed by Guangqi and specially added with its own resources.
Unlike Zhengxin's online sales, Guangqi's sales channels show its wealth. Guangqi is a group that not only has the automobile business. In order to open up the market to the greatest extent, they are using their subsidiaries to acquire and integrate and lay direct 4S stores in major cities across the country.
This is a big deal. Except for the few foreign brands, ordinary car companies are working with distribution companies. Although there is an additional intermediate link, it can save management costs.
However, the disadvantages of doing this are also obvious - whether the sales are good or not is in the hands of others, and you basically have no initiative.
Some distribution companies will hold two or three brands in their hands. Whether it is energy or profit, they cannot market a certain brand at all costs. However, if they have their own sales network, these problems do not exist.
Speaking of which, if Zhengxin hadn’t upgraded the used car platform to an online sales platform and sold the A4, relying solely on the dozens of Longsheng stores, the sales volume would have not reached the current level in any case.
Guangqi also realized this.
But it is obvious that the path they chose is more conservative, but also more solid.
Once this sales network spread across major cities across the country is laid out, they will form an industrial structure integrating manufacturing and sales. Although the initial cost is very high, it saves the intermediate link of the distribution company, and whether in terms of brand building or pricing profit, it will have a certain advantage over other brands.
It was precisely because of the weak offline sales network of Jinxin within Guangqi that he gave such a condition that even Li Fanyu was moved.
This sales channel means that after the 4S store in Guangqi is established nationwide, the Zhengxin Audi brand can be introduced, and the promotion points can be collected from much lower than those of the distribution company to sell and promote it.
How low is this point?
At the beginning, Zhengxin gave Longsheng 16%, but Guangqi only had 6%!
Li Fanyu has been unhappy with Longsheng for a long time. The contract he signed was one year, and Li Fanyu was planning to wait for the online sales platform experience point the next year, so he parted ways with them.
But the experience point is an experience point after all, and it is still unmatched with the 4S store. So the current conditions in Guangqi have indeed touched Li Fanyu's itch.
After discussing with An Ning, he summoned Zhengxin’s management and discussed it specifically.
After some analysis, almost all members thought that this cooperation was cost-effective.
Therefore, the cooperation between Zhengxin and Guangqi, the South-to-North Automobile Enterprises, was finalized.
To this end, An Ning and Huang Qi took two lawyers from the company's legal department to Guangzhou directly. After four days of negotiations, they finally agreed on the scope of cooperation and the specific content of the agreement.
As the end of the year approaches, news about Zhengxin and Guangqi joining forces to cooperate at the technical level has once again attracted attention and heated discussions in the industry.
Although neither Guangqi nor Zhengxin mentioned in the in-depth cooperation of sales networks, just using platform technology to exchange production lines is enough to make the outside world jealous.
Faced with the cooperation between the two rising car companies in North and South China, the views and views of all parties are different.
Naturally, I am happy to see these two companies become closer, and various speculations about the future development direction of the two companies emerged. Some domestic media even used the words "handshake of the century" to describe this cooperation.
Some foreign brands feel a little subtle.
Zhengxin can already output technology! Guangqi is no longer satisfied with the SUV market!
Have Chinese car companies been infuriated this year? These two products are all together, and they will definitely cause trouble!
So some scattered car critics and self-media also made a few words of sourness to this cooperation; they questioned the technology of the Zhengxin platform and criticized Guangqi's eagerness to enter the car field.
But even though he was unlucky, both Guangqi and Zhengxin were very satisfied with this cooperation.
Both parties get what they want, and the other party's conditions are within their acceptable range.
This is a win-win situation.
During the days of negotiations in Guangqi, An Ning and Kang Tongcheng led the team to conduct the negotiations, and they were veritable deputy-deputy officers.
Neither Li Fanyu nor Xue Yaoguo were present.
However, at the end of the signing ceremony, Kang Tongcheng acted as chairman of the group Xue Yaoguo and entrusted An Ning to give Li Fanyu a gift.
After An Ning returned to Tiancheng, she handed over the things to Li Fanyu.
He opened it and found that it was a large framed character; it was written in Ou Kai in a straightforward manner - Young and promising.
The signature is carried in a flowing Huaisu style cursive style; the foolish brother Yaoguo gave it to him.
These characters have rigorous brushwork and are extremely dangerous, which is deeply rooted in Ouyang Xun's charm.
However, it is obvious that Li Fanyu doesn't know how to write. After reading it for a long time, he only felt that the writing was beautiful. He didn't know what words to use to praise him.
After holding it in for a long time, this guy said: "Hey, this word is written... much better than me."
An Ning laughed, she had learned about Li Fanyu's handwriting. Although it was not ugly, it could never be said to be beautiful. So she teased: "It is impolite to come but not to go. If someone gives you a gift, do you have to give me a reply?"
Li Fanyu thought for a while, saying, "Sister, I'm not good at writing..."
After not seeing each other for a few days, An Ning had long missed this enemy. Seeing him looking dull, he leaned over and said as if he was dependent on others: "Then I don't give you words, and I don't have to give you too expensive things. Just show my importance to the other party."
Li Fanyu smiled bitterly and said, "What should I give you? Could it be that I will send you a bunch of flowers?"
Alas? By the way, flowers!
Li Fanyu and Zhang have never given anything so much, so he really has no experience in this regard. However, the alloy rose used by Zhuzi to pick up girls at the beginning made him impressed.
Since that Universal Third Brother can make a lot of flowers, I guess it’s not difficult to type a few words!
After making up this idea, he slapped his thigh: "I'll give him the word "I'll give him a word! Sister, what should I say to praise people for having the ability to manage the company well and having great talent?"
An Ning nodded lightly, "It's enough to be talented and good at governing well. You can do it well. You don't really want to write, right? Just your two strokes... can you take advantage of..."
"It's so sad. You actually doubt my strength..." Li Fanyu immediately looked heartbroken when he heard her say this, but then he stretched out his claws and rushed over, "Look at how I deal with you!"
Chapter completed!