At 8 o'clock in the evening, the lights of Baba Company were still bright. Ma Yunyun held a meeting with all senior executives and determined the policy of free service for six years.

The executives are all numb, this is the rhythm that is going to destroy Pangu Platform.

But this seems to be the only way to go in the hot summer.

Zhang Zihan asked: "Then if the Pangu platform continues to add free periods, how should we respond?"

Cai Congxin agreed: "We can only continue to increase the free period."

The executives all had dark faces.

Cai Congxin solemnly added: "The model of e-commerce is ever-changing, and pit fees are not the only way to make money. As long as there are enough stores and a stable flow of buyers, we can also imitate Baidu in ranking in the future.

, the homepage of the webpage is our ranking income..."

I have to say that Cai Congxin's vision is also far-sighted and far-sighted. It's amazing that he could even think of this.

Ranking is the recommendation position in the future. When you open the shopping app, the app, the scrolling banner image on the homepage, the recommended position on the homepage, the food drop-down on the homepage, etc. are all recommended positions, and then there are the recommended positions on the category homepage. These are all profitable.

.

Cai Congxin also mentioned one point, which is to go public.

"Many companies lose money before going public, but once they go public, they can make a lot of money. With this money, the partners who started the business can make a fortune, and the company can also make money to operate. As the market value gets higher and higher,

There is more and more money, so you don’t have to make money from service fees and seat fees.” Cai Congxin expressed his thoughts.

This idea was recognized by everyone.

So the free 6-year plan was approved.

Three days later, the TV aired an advertisement for a 6-year free period, and the slogan was also modified - If you want to start a business, come to Baba, and we will protect you for 6 years for free.

The advertising slogan is very considerate, and it has indeed attracted many businesses back.

Mortal technology.

Wu Zhengtian, Yang Qiuyu and others were reporting the recent situation to Lin Bufan.

"Boss, as you said, Baba Company has continued to increase the free period. Can the next step be to release a big move?"

Lin Bufan asked Lu Jing: "How is Alipay doing?"

"The internal testing has been completed and can be launched at any time."

"Don't worry, let's use small tricks first, let the people from the big entertainment companies prepare, and let the 'four connections and one reach' fully cooperate with our work."

"Okay, then let's do some small tricks first."

Alipay was the payment platform in the previous life, the most important part of e-commerce. In the previous life, Ma Yunyun secretly established the payment platform behind the back of the major shareholders. After the dust settled, the major shareholders had nothing to do, and the final market value of the payment platform could be

Competing with Baba's headquarters, it can be seen that the payment method is

Make more money. Furthermore, e-commerce is an online transaction. Trust is the norm, but trust alone is not enough. No one can guarantee that merchants will not run away with money. In the end, the platform loses money, which is a loss for the platform. One year

Accumulated, it is also a huge loss.

The function of the payment platform is a vault. After the buyer places an order, the money is in the vault. After the transaction is completed, the platform takes the money out of the vault and gives it to the merchant.

There is another benefit of the vault. A huge order amount will generate a huge amount of money. If these amounts are stored for one day, it will be a profit.

The next day, an entry appeared in Pangu's merchant store, offering 7 days to return the goods without any reason, and the courier fee would be charged for returns.

This is a cruel trick. In the beginning, it was difficult to return online purchases, and the after-sales service was very bad. Even the current Baba company cannot handle returns. The reason is very simple. Its express logistics cannot keep up. Pangu e-commerce platform is

The major shareholder of "Four Links and One Express" has signed an exclusive e-commerce distribution agreement within 3 years. Even without this agreement, according to the express logistics speed and capacity at the time, it could only barely receive orders from the Pangu platform. It would have to provide for other e-commerce platforms.

Business platform delivery is full of ambition but not enough power.

Returns without reason within 7 days will result in a lot of back-and-forth express delivery, which is equivalent to duplication of manpower and logistics. If only one express company cannot catch this ball, only the "four links and one reach" joint

Only when you get up can you catch it.

This was also Lin Bufan’s purpose of immediately buying shares of “Four Tong and One Da” after he founded Pangu Company.

Let’s talk about subsidizing express delivery fees.

Suppose there are 1 million orders a month that are returned within 7 days without any reason. Calculated at 6 yuan per item that year, that is 6 million.

】

One thing to note here is that centralized shipping means that when the number of shipments reaches hundreds or thousands of pieces, the express delivery fee can be negotiated. It can even be reduced to 4 yuan from 6 yuan, but the returned express delivery is definitely not centralized.

They are scattered from family to family. It is impossible for someone to buy thousands of items online at once and then return thousands of items, so subsidizing returns is a butcher's knife, which can kill Baba Company.

Baba Company currently only cooperates with three logistics companies: Guomeng Logistics, Postal Service and Tiantian. Guomeng's own logistics is very saturated. It was only under critical circumstances that Baba Company's express delivery was supported. Tiantian Express was just starting up at that time. As for the Postal Service

At that time, I was just getting involved in e-commerce express delivery.

Originally, Baba Company was having a headache with logistics. As the number of merchants increased and orders increased, distribution became a problem. Express delivery in the same city took three to four days to deliver. This was a serious matter.

Baba Company urgently needs to acquire or invest in a large express delivery company. The only two large companies on the market are Shunfeng and Bobang Express.

Tailwind belongs to Hong Kong and Hainan, and Bobang belongs to Citigroup.

But Bobang's express delivery fee is the most expensive, which is not the best partner for Baba.

Baba Company.

Neither Ma Yunyun nor Cai Congxin expected Pangu Platform to counterattack so quickly.

"It's like being able to return goods without any reason within 7 days and subsidize the express delivery fee. This is really killing me." Even with the air conditioner blowing, Cai Congxin still felt hot and dry.

Ma Yunyun was also very depressed. Express delivery was the weak spot of Baba Company. "Lao Cai, is there any way to break the situation?"

Cai Congxin frowned and sighed: "We have to find a courier company immediately to cooperate. If we open our own courier company, it will be too late. The mainstream 'Four Links and One Express' has already signed a contract with Pangu. Only now do I understand

, why did the Pangu e-commerce platform not go online a year after its establishment? It turned out that they spent a year on the layout. I have to admit that Wu Zhengzhen is a character."

"Now the only companies on the market that we can cooperate with are Shunfeng Express and Bobang Express. We already have 80 million in funds on our books. It is obviously impossible for them to invest in them. What should we do?"

It is impossible to become the major shareholder of Shunfeng and Bobang with 80 million.

"It seems that one of Bobang's shareholders includes Goldman Sachs. I'll contact Goldman Sachs first."
Chapter completed!