In fact, the reason why Ruiyang proposed to give Duan Yun's support at the national level is also related to the current domestic and international situation.

Since the early 1990s, the sense of pride of the people has gradually increased. Chinese people have strong expectations for Chinese high -tech enterprises. They also hope that China can have top multinational companies like Sony, Microsoft, and IBM.

The morale of national pride and inspiration to the people, thereby having more recognition of the party and the government, facilitating the social stability of the country.

On the other hand, the current development momentum of private enterprises in China is getting faster and faster, and with the state -owned reform process began in the early 1990s, more and more state -owned enterprises have gradually become private enterprises through various equity reforms. This

This makes the domestic economic proportion of private enterprises increasingly higher and higher. Due to the stiff system of state -owned enterprises, and the lack of efforts in the management of many state -owned enterprises, state -owned enterprises have developed very slowly in recent years, and Chinese state -owned enterprises have expanded overseas overseas very much.

It is easy to cause the alertness of developed countries. They will set more legal and policy thresholds, thereby hindering and reducing China's investment in overseas.

Very limited.

In other words, the current state -owned enterprises include most private enterprises, and they are just "in the nest". They have no strength and no courage to participate in international competition.

At the bottom of the industry, the profits are still controlled by European and American countries. To put it bluntly, it is just working for foreign manufacturers.

Relatively speaking, the current vitality of Chinese private enterprises is generally higher than state -owned enterprises, and their business strategies should be more flexible, so private enterprises are used as a stepping stalls that enter overseas, and use the strongest domestic electronic products and overseas enterprises directly in China.

Competitive competition also helps the national senior management to see the gap, and at the same time formulate relevant overseas expansion strategies and policies.

"I know you are vigorously developing the US market now, but the money of Americans is not easy to make." Ruiyang groaned, and then said, "In the past, we also tried many large companies in the United States in China, but they did not succeed.

The competitiveness of our country's product is too bad. In the short term, we can't keep up with others. We can only fight the price, but in this case, the profit is less, and some are just losing money to make a drink ... "

When it comes to this, Ruiyang frowned slightly.

The more he is in the high position, the more you can see the gap between the current domestic enterprises and the developed countries. Economic problems can be said to be a focus of China's development since reform and opening up, and it is very important to expand overseas markets because advanced technology and technology and

Equipment needs to be replaced with foreign exchange. In the past, China could only sell some cheap oil and mineral resources, but this model of earning foreign exchange is not suitable for long -term development, and China itself also needs these petroleum and minerals.

Then, then

"Actually, I personally feel that the development momentum of our country in the past two years is very good. Sometimes there are still pain, but the overall trend is always moving forward." Duan Yun also said.

"The tone you speak now is very similar to a government leader." Ruiyang smiled when he heard the words, and then said, "I want to know what good strategies do you have to enter the US market this time?"

Ruiyang knows that Duan Yun is a person with a vision and a very strong business mind. In addition, from the perspective of the situation in recent years, Duan Yun is very forward -looking in terms of business layout, and his goal is basically possible.

Realization, this is simply a miracle, so from Ruiyang's view, Duan Yun's number of entering the US market is definitely a very clever and forward -looking strategy.

"The situation is like this. Before, I and Sony's president, Akira, interviewed in Shenzhen once. He urgently needed huge profits in the Chinese market within one or two years, but he could not find a dealer who could meet the requirements, and but could not find a dealer who could meet the requirements.

I also want to open the US market here, and also need a leader, so the two of us will be paused as soon as they shoot. "Duan Yun paused, and then said:" Now we have signed an agency contract with Sony Company.

Sony's profit in China exceeded $ 600 million and converted into RMB, about 45 billion ... "

"So many!? Can your company guarantee Sony's profit in China?" Ruiyang asked in surprise.

For Sony, domestic consumers have known this brand as early as the early 1980s. In addition, as early as the first year of reform and opening up in 1979, Sony's founder Shengta Takamu conducted the first visit to China and received*

** See; in December 1980, Sony officially entered mainland China, and the BJ office was established; in 1981, Sony invented the 3.5 -inch floppy drive, which is still the standard of P.

However, although Sony's fame has been great in recent years, the sales volume in China is not high. Many domestic consumers purchased by domestic consumers are mostly smuggled products from Hong Kong or some coastal cities.

Some are pure imports, and the price is very high. It is not affordable by ordinary people, so in fact, Sony's sales in Mainland China each year are much lower than other Japanese brands.

And wanting to reach a net profit of $ 600 million a year in China, no Japanese electronic company has done it before, including Toshiba. Old Japanese companies such as Hitachi have been in the Chinese market for many years, and they have never reached 600 million a year.

Every year's pure profits, so if Tianyin Group wants to help Sony achieve this wish, it seems to be incredible to Ruiyang.

"We have the largest domestic product marketing network, and we have also established a set of our own after -sales and logistics networks. In addition, Sony products itself has a strong brand and technology competitiveness.

The profit of 100 million US dollars should be realized. "Duan Yun smiled slightly, and then said:" And we also signed a localization agreement with Sony, and they will give us some technologies and equipment.

It is very helpful, and for international top electronic companies like Sony, their management experience is also worthy of our learning and reference, so no matter which aspect of it, this transaction is very cost -effective. "
Chapter completed!