"Actually, Sony's help to us in the United States is very limited." Duan Yun pondered for a moment, then said: "They first provided us with some help at this year's CES show, and the most important thing is to provide us with a copy of Sony

List of cooperative dealers in the United States and recommended our products to these dealers."

"Just give you the list of dealers?" Ruiyang asked.

Obviously, in Ruiyang's view, Sony's help to Tianyin Group seems to be a bit worth mentioning, because Tianyin Group represents Sony products and needs to ensure an annual profit of 600 million U.S. dollars, but Sony only provides Tianyin Group with

A list of dealers, this is obviously not an equal cooperation agreement.

"That's right, but that's all they can do. Although Sony has its own specialty stores in the United States, it's impossible for them to help us sell products in their specialty stores, so they can only recommend us to local dealers in the United States.

products." Duan Yun spread his hands and continued: "We have been working with American dealers during this period.

We are negotiating, but judging from the current situation, the top three electrical appliance dealers in the United States have basically no interest in our products. The goods can be sold in their stores, but they impose a series of harsh conditions and require us to pay an expensive fee.

The counter rental costs, so now our group's progress in the United States is not going smoothly..."

"This is understandable. The products that China exports overseas have always been synonymous with low quality and cheapness. It is normal for American dealers to be unwilling to sell your products." Ruiyang frowned slightly and continued:

"Looking at it this way, it should be difficult for your products to be sold in the United States..."

At this time, Ruiyang looked a little disappointed. Although he knew that it was difficult for Chinese self-branded electronic products to enter the U.S. market, he had always felt that Duan Yun and his Tianyin Group were an alternative. They should have some clever ideas that could help

It has successfully opened up the US market, but now it seems that the ideal is very full and the reality is very skinny. Without excellent products and strong brand effects, even Tianyin Group, which has repeatedly created business miracles in China, will find it difficult to achieve success abroad.

as.

"I think there is a good chance of opening up the U.S. market this time, but now we need some patience and time." Duan Yun paused, and then said: "Our current business strategy in the U.S. is actually what great people have used before."

"Rural areas surround cities". To put it bluntly, we can only have equal opportunities to cooperate with small and medium-sized dealers in the United States.

The conditions they offer are not as harsh as those of large dealers, but correspondingly, these small suppliers have very few stores, but they are willing to provide us with a relatively good booth and counter. If we can cooperate with small American dealers

If the number of merchants reaches a certain level, the sales coverage of our products in the United States will also be considerable..."

"People are willing to sell your stuff and your stuff can be sold, which are completely different things." Ruiyang smiled slightly and continued: "The key is that your products must be good enough. Although in the past, your Tianyin Group's

The products sell very well in China, but that is the United States, where the best products in the world are sold. Do you have the confidence to compete with companies in developed countries?"

"Actually, the products we plan to sell to the United States this time are very competitive, and according to my estimation, within one or two years at most, our products should be able to achieve good sales in the United States, and at least make a profit.

Take a profit of 100 to 200 million US dollars..." Duan Yun said with some confidence.

"Earn 100-200 million U.S. dollars in profit a year?" Ruiyang had an unbelievable look on his face, and then he continued: "Are you a little too optimistic..."

It was obvious that Ruiyang was a little unbelievable about the goal Duan Yun had set, and even thought it was impossible to accomplish it.

Because basically no one has a more comprehensive and specific understanding of the current situation of Chinese companies in the United States than Ruiyang. The relevant information he has seen is the latest and most specific. Relevant state departments have also been paying close attention to the development of domestic companies in the United States.

Condition.

Judging from what Ruiyang has learned so far, the most successful Chinese company in overseas expansion is Haier Group, and last year, Haier Group already set up factories in the United States.

Starting in 1990, Haier refrigerators began to be exported to the German and American markets. In the United States, Haier passed the most stringent UL certification in the United States and entered the most competitive American market. In Germany, in order to persuade picky Germans to enter the German market

, Haier put the Haier refrigerators with the trademarks removed and the German famous brand refrigerators together, and let the German dealers choose by themselves. After strict inspection and trial, the dealers selected Haier refrigerators, so Haier received an order for 20,000 refrigerators and went global.

The road begins here.

Just last year, in 1993, Haier set up a refrigerator factory in South Carolina, USA, and formed a domestic operating system with a design center in Los Angeles, a marketing center in New York, and a production center in South Carolina, and implemented overseas investment in production, design, and marketing.

Waiting for all-round localization.

Even so, Haier's total overseas profits last year were only US$7 million, which is already the highest annual profit achieved by a Chinese company in the United States. Duan Yun has just entered the US market and has set an annual profit of 1 to 2 million US dollars.

The target of US$100 million is simply a fantasy in Ruiyang’s opinion.

"I just have confidence in our company's products. Let's put it this way, our overall product technology strength is indeed not as good as those of European and American multinational companies, but in some fields, we also have some unique skills of our own." Duan Yun smiled slightly and continued:

"Take this DVD player, which is about to be launched in batches in the United States. It can be said to be the most advanced audio-visual playback equipment in the world. This product will definitely cause an epoch-making technological revolution in the future, and it is likely to be in the market for a long time.

Time will not be replaced by other products..."

"You are bragging to the sky!" Hearing this, Ruiyang burst into laughter and said after a moment: "But I want to remind you, there is no use bragging here. If you want to gain a foothold in the international market, then

It depends on your real ability. If you can really get a net profit of 100 million US dollars in the United States within a year, then I must give you some rewards to make you a role model for us Chinese entrepreneurs, and at the same time, let you
Chapter completed!