Hearing Murata's unwilling answer, Hiroji Kurahara was Xiaoxiao. Japan's largest ratings statistics agency is Video Research, which sends rating analysis reports to TV stations or other departments that order their services every day; at the same time, they will also publish the average ratings of each major program on their own website.

Since Japan has only 6 TV stations across the country, theoretically, the ratings exceeding 17% means that you are in the leading position in the 6 Taichung in the country. Of course, after the cable stations such as BS11, Dlife also broadcast to all Japan through radio satellites, the average line will continue to be lowered. However, at present, the average ratings of a TV program or TV series are still 15% as the passing line, and 20% is an excellent performance. If it can break through 30%, it can be called a "national program" or "national TV series"; as for breaking through 40%, it can be praised by "the god drama" or "the god fan group". As for 50%, it is basically impossible. The entire Japanese TV history, that is, NHK's "Red and White Song Club", can be achieved, but no one can match the TV series.

As for the afternoon session, Hiroji Kurahara feels it is too difficult. The ratings and rating share are not the same. The ratings are the ratio of the number of viewers to the number of samples, and the ratings share is the ratio of the number of viewers to the number of samples. For the viewer habits of most viewers, the morning and afternoon are very low-price periods. The chances of the entire afternoon session are only 30% or 40%. If you want to do a program with a rating of 20%, it is no less than a program with a rating of "Red and White Song Club" in the prime time. This is completely impossible task!

"DongTV Afternoon Restaurant" is quietly broadcast on Tokyo TV from Monday to Friday from 4:00 pm to 5:00 pm, and then it just happened to be broadcasting the cartoons for children by DongTV. Many people think that DongTV broadcasts so many cartoons every day, isn't that the favorite channel of the Dead Boys? In fact, cartoons also cost money, especially the better the cartoons, the more expensive it is. Therefore, most of the cartoons broadcast on DongTV are self-made cartoons or purchased sub-produced cartoons. After all, most of the sub-produced cartoons are exaggerated in shape and do not need to be done in detail. Therefore, don't think that Dong TV is the favorite of the Dead Boys. On the contrary, because DongTV often broadcasts TV shopping programs, many housewives will buy some by the way.

After a week of broadcast, "East TV Afternoon Restaurant" began to spread among the mouths of some housewives, and slowly gathered a group of housewives. It has to be said that the program "East TV Afternoon Restaurant" hit the hearts of these housewives. For housewives, husbands and children are everything to them, while the family is their own kingdom. How to satisfy husbands and children while making their homes more warm and comfortable is something that many Japanese housewives have been taught and learned from a young age. However, as the most important viewing group of TV stations, each TV station has various programs that meet the needs of housewives, but there is only a lack of a program to teach these housewives how to become better housewives.

At this time, "TokTV Afternoon Restaurant" just filled this demand. With the introduction of Mrs. Yoshizawa next door, Mrs. Tsukimoto fell in love with this show. Although Mrs. Tsukimoto thinks she is the housewife leader in this community, it is not that easy to be a good housewife leader. "TokTV Afternoon Restaurant" just adds a lot of knowledge to Mrs. Tsukimoto, not only has hot topics for chatting among housewives, but also various kitchen and family tips. Mrs. Tsukimoto thinks that she will be in the limelight when she chats with other housewives in the future.

"What is the ratings of "East TV Afternoon Restaurant" that was broadcast last week?" At the regular meeting of the Oriental TV Compilation Committee held every Monday morning, a compilation committee asked with a gloating expression, "I heard that this program has devoted some people's efforts, and even signed some contracts that violated the company's previous rules. Tsk, what are the ratings?"

"The average viewership rating for the first broadcast is 7%, and the maximum viewership rating for the instant is 8.3%. " Someone immediately replied.

When everyone was ready to watch the show, they didn't expect that the ratings of this broadcast were quite good. You should know that the opening rate of the afternoon session was not even as late-night session, and the 7% rating of the late-night session was already considered to be among the top ten programs in the same period. For a moment, everyone was silent, and the committee member who originally started to attack continued to laugh: "The premiere still has a bit of ratings. After all, that period was once the shopping period with the best sales results. Tell me, what is the average ratings of the third and fourth episodes? Can it still be stable at 5%? We should be more tolerant of new programs."

The number "3" is a very critical figure in the statistics of TV programs. The so-called "nothing can be done but three". If you see a TV program persisting in the third episode, it means that you are already a loyal fan of this program. Just like the ratings of Japanese TV series often have a very obvious gap after the third episode, which means that some passers-by have given up on the show, and the rest are basically the real audience of this show. Similarly, the same is true for TV programs.

"The average viewership in the third episode of the program is 8.5%, and the average viewership in the fourth episode is 8.7%. " Someone replied.

"The current ratings are enough to prove that this program has a guaranteed rating of 8%, and since the program is a new program, there should be a certain growth in the future." The committee members who supported this program began to speak out, "I think we should properly support "East TV's afternoon restaurant"! Regarding the promotion budget plan for this program, I hope the compilation committee can arrange it as soon as possible. We have such a program, which does not mean that other TV stations will not imitate us! We must take advantage of the fact that they have not yet reacted, as soon as possible.

Occupy this period. Although 4:00 to 5:00 pm is not a real prime time, it still makes sense to us. If this program attracts housewives, then the animations at the next five o'clock can continue to win over the children of the family. Starting from 6:00, it is basically the preparatory period before the prime time. If our programs can handle the ratings at this time, then our prime time ratings should also be improved. I hope that the TV shows and TV series in these periods can cheer up! Don't miss this opportunity to increase our ratings across Taiwan."

Compared with other TV stations, Tokyo TV's shares are relatively simple. The major shareholder Nihon Keizai Shimbun firmly grasped the key few votes and occupied 34% of the shares. The remaining shares are shared in the hands of trust banks or insurance companies, and the shareholders who really intend to control Tokyo TV are DHC and Mitsui Products. The supporter of this program by Lin Junxiu is DHC, a daily chemical company that started with mail order cosmetics.

In a sense, the viewership group of "East TV Afternoon Restaurant" and the user group of DHC are very overlapping. DHC originally wanted to support one of its own forces, but she didn't expect that this force would bring such a big surprise to it. As an outsider, DHC certainly knew how rare it was to have its own forces now. Therefore, after the weekly meeting of the compilation committee ended, the members representing DHC came to the program team.

The committee member not only expressed his trust and praise for the program team, but also announced, "If your monthly average harvest rate can be maintained above 7%, then DHC will officially sponsor the program from next month."

Japanese advertising is roughly divided into two categories: one is called interstitial advertising, and the income of this type of advertising is basically owned by the TV station; the other is called timed advertising, and the advertiser of this type of advertising will clearly tell the TV station which program or period I want to sponsor, so the income of this type of advertising is to be split by the TV station. The first type of advertising is generally 15-second advertisements, which are usually arranged to be broadcast between two programs or periods, and it is finished after the broadcast.

In addition to broadcasting advertisements, the second type of advertisements usually also appears after or before the OP of the program or TV series. Timed advertisements can be subdivided into three levels: 30-second advertisements, only the company name and logo appear in the program or series; 60-second advertisements will be the name of the TV station; 90-second advertisements will also be promoted by the TV station in addition to the name of the company, and the promotional slogan of the company or product. Usually 90-second timed advertisements are very rare, and the more common ones are 30 seconds and 60 seconds. If a program has two levels of advertisers, then what should I do? In general, the names and logos of all advertisers will appear on the TV screen, but the oral broadcast will only say "This program is sponsored and broadcasted by XX manufacturers (60-second manufacturers) and above."

Of course, Japan's broadcasting method also has restrictions on advertising duration. Generally speaking, in addition to shopping programs, the advertising duration of free TV stations cannot exceed 10% of the program market. Now "East TV Afternoon Restaurant" is a 60-minute program, so there is 6 minutes of advertising time. In addition to the first and last few inter-broadcast advertisements, the program team has at least 5 minutes of timed advertisements to recruit sponsors. The most important thing is that more than 30% of the advertising revenue in these 5 minutes is to be allocated to the program team. Therefore, why some programs in Japan often have a production budget of tens of millions per episode, that is, because the budget drawn from advertising fees is also high.

"Although DHC is considered a family member, their advertising expenses still have to be recorded. Therefore, if we perform well, the additional bonus will come next month." Hiroji Kurahara said happily. Japanese TV producers are actually quite hard. If they calculate their salary according to the annual salary system of the TV station, the income of these producers in the past year is probably enough for rent and basic living expenses. So if there is no TV program in hand, it is actually difficult for producers to survive. So this sponsorship is too timely for Hiroji Kurahara and Tomoka Murata, who think they have been sent.

I heard that DHC had a plan to launch a scheduled advertisement for this program, and the hosts were also happy. Only with advertising fees can they prove their value and require their hosting fees to increase. And there is a habit of Japanese advertising, that is, which program or TV series advertisements I invest in, and at the same time, the main performers of this program or TV series will be invited as the image spokesperson for this advertisement. Therefore, the hosts became excited. Although the hosting fees were considered relatively high-income, for artists, the real maximum income was still advertising.
Chapter completed!