358 Iijima Sanzhi [Part 1]
"Sorry, I'm late!" Just as Lin Junxiu and Akimoto Yasu talked about several famous golden caves in Tokyo, a gentle female voice rang.
Pushing the door, a middle-aged woman with an ordinary appearance. If she had not seen her photos in domestic media reports in her previous life, Lin Junxiu would have no idea that the seemingly ordinary housewife in front of her is Mitochi Iijima, the agent of the National People's Group. Like Jenis Kitakawa, the founder of the Johnny Firm, who took a mysterious route, the senior executives of the firm basically only heard of her reputation but did not see her.
Moreover, before the decline of the Johnnieth firm, they had a strong control over the Japanese media. Jenie Kitakawa, Mary Kitakawa, Keiko Fujishima, Mitoko Iijima, Seki Shirahara, and Risugi Kosugiri had almost no photos appeared in the media. In other words, when Johnnieth firm was not that strong in the early years, Kitakawa, who was still middle-aged, had several photos published in newspapers and magazines at that time.
However, around 2008, when Sino-Japanese relations entered a honeymoon period and SMAP happened to take the ride and became the "China-Japan Friendship Exchange Ambassador", senior executives of the Johnniez firm came to China to meet domestic leaders and promoted them in major domestic media. The clearer recent photos of the sisters and brothers Iijima Mito and Kitakawa were basically known by many domestic J fans at that time, and Lin Junsoo was one of them.
In the parallel plane, after SMAP was disbanded, many publications analyzing SMAP and Johnnys' firm suddenly emerged in the Japanese publishing industry. Just like after Kitakawa's childhood love scandal broke out, the Japanese publishing industry immediately published a large number of books analyzing Kitakawa's romance. To this day, these publications still have a market in Japan, and a contracted artist from Johnnys' firm did not make much money when he was an idol, but he made a lot of money by relying on his so-called "revealing secretary" who talked about Kitakawa and his idols, both real and fake. He has published 4 books in two years, and this speed is probably not as good as that of Dumas and Zhang Henshui.
Most of the books that talk about the reasons for the dissolution of SMAP and the internal strife of Johnnys's firm have a high opinion of Iijima Mitoto. Even in some newspapers and magazines that are considered "pro-Jenice", many columnists have a good impression of Iijima Mitoto. So it must be admitted that this inconspicuous woman is really a "ruthless character".
The Japanese corporate circle is actually very disgusting and even hating senior executives for defecting. People like Mitsuki Iijima who not only betrayed the company but also wanted to take the company's aces with them, have almost died in the Japanese society in the past. Maybe Mitsuki Iijima should commit suicide and apologize. But Mitsuki Iijima was doing well after leaving Johnnys's firm. Although the firm he opened was not as good as Johnnys, he was a rising star in the Japanese entertainment industry.
As for some information about Lin Junxiu's own reading, his evaluation of Mitochi Iijima is "eight points of ability, one point of connection and one point of luck, and at the same time he has the ability to seize opportunities and turn them into favorable conditions."
Of course, there is no need to say much about abilities. The SMAP she created not only provides the descendants of the Johnniez firm, but also provides a way for Japanese idols to survive. In terms of connections, Iijima Mizhi's entry into Johnniez firm was recommended by Sakai Masahiri. Sakai Masahiri had a close relationship with Watanabe firm, which monopolized the entire Japanese entertainment industry in his early years. At the same time, he was also the producer of Yumi Goku, Momoe Yamaguchi and Seiko Matsuda, especially the Bo Le who discovered Momoe Yamaguchi. Since Masahiri Sakai was the producer of Yumi Goku, he had a relationship with Kitakawa, so Iijima Mitsuto quickly gained a foothold in Janiez firm with his recommendation.
As for why Iijima Mitoto has luck and the ability to seize luck? Because although Iijima Mitoto has great recommendations, in a Japanese company based on seniority, it may take many years to become an agent or department head. But she seized the opportunity that SMAP was stocked at that time and had no agents, and recommended herself to become an agent of SMAP. After becoming an agent of SMAP, she persuaded members to go all the way to the variety show and funny route, but she turned out to counterattack with SMAP, which was almost about to be lost, and became the first idol group in Japan.
Mitsuki Iijima's idol operation strategy looks very simple, but the replication of her strategy was basically not successful, including Keiko Fujima, who is in the same company, either. Lin Junxiu can only say that Mitsuki Iijima really used the correct strategy at the right time, and these strategies will be difficult to succeed when they are copied in the future.
Whether it is Takuya Kimura's TV series route or Masahiro Nakajima, Mitsuji Iijima played the three words "freshness". Before SMAP, idols also filmed TV series and appeared on variety shows, but they had to maintain their own character "people on the cloud", especially male idols. Most Japanese women suffer from gender discrimination in Japanese society, so they are more picky when choosing the male idols they support. Therefore, before SMAP, male idols did not dare to take on funny variety shows and intimate films and TV series, but SMAP did the opposite.
So an idol group with orthodox idol appearance but taking a different route appeared on Japanese TV. They are not only attractive in the women's market, but also have good appeal in the men's market. But the novelty means that another person will definitely be gone, so the male idols who copied the SMAP route later could not get up. Even the ace Arashi in Keiko Fujima imitated SMAP and went back to the orthodox idol path after failing to imitate SMAP, but eventually relied on the traditional idol drama Salt Fish to turn over.
Mito Iijima is not a conservative agent, she is very useful in trying her own operational strategies. Originally, Mito Iijima was a little downturn after the Golden Generation, but Mito Iijima dared to launch Mito Iijima again and produced several programs of Mito Iijima. At the same time, it also introduced the "Grade Deficit System" and "Rotation System" of other idol groups to operate Hey! Say! JUMP and Sexy Zone... Although these reforms ended in vain and even received negative comments. However, in Lin Junxiu's view, if a cultural and creative company does not even have the courage to try reform, then the company will not have many days to go bankrupt.
After SMAP was disbanded and the three members withdrew from the club, Mitochi Iijima took them to embrace social media completely. According to the unspoken rules of the Japanese entertainment industry, if the contract is not terminated peacefully, then the artists who terminated the contract have only two choices: either say goodbye to the entertainment industry completely, or accept the so-called "ground wave ban for three years". "ground wave" means wireless TV. In Japan, wireless TV is very strong. Cable stations and satellite stations are either completely attached to the wireless station or take a thorough professional channel route. Therefore, they are "ground wave banned for three years" and most artists cannot afford it.
However, Mito Iijima brought Goro Inaghigaki, Takashi Kusato and Shingo Kasuke opened their respective Twitter, Instagram, YouTube and Ameblo, and also signed contracts with Ameba TV to serve as hosting the program. At that time, not to mention that traditional brokerage companies like Johnnys Firm strictly prohibited their artists from opening social accounts, most Japanese and Japanese artists’ entertainment circles in the eyes of the Internet.
To put it bluntly, the status of Internet celebrities in the Japanese entertainment industry may be lower than that of Ivy actors. Even those celebrities who became popular on the Internet are trying to get close to the mainstream Japanese entertainment industry to clean up the "Internet flavor". But Mitochi Iijima once again brought SMAP to the next group in the year, and became an Internet celebrity from the top-tier idol in Japan. You should know that this decision at that time attracted attention in the Japanese entertainment industry, and even the J family circle on the other side of the sea was extremely popular. Of course, at that time, the "spiritual shareholders" of these domestic Jennis firms mocked each other, saying that leaving the Jennis entertainment industry would inevitably be a mess within the year, and it would be NBobody Cares in three years).
Unfortunately, the second group of the year was not only doing well on the Internet, but the three of them became the most popular account in the Japanese entertainment industry almost in one day. The three of them’s online variety shows on Ameba TV also broke the record of Japanese online TV. If this is just a comparison in the Internet circle, then the number of fans mobilized every time the second group of the year was no less than the number of fans who recorded TV programs when SMAP was popular, and even this number basically exceeded the number of more than 90% of Japanese artists and fans. Moreover, when the three-year deadline passed, Goro Inagaki, Kusaka, and Shingo Kasui immediately received several new year special recording invitations for the new year specials of prime variety shows, and they were also the main guests. From this result alone, Lin Junshui could confirm that Mitochi Iijima’s operating strategy was correct.
"Sorry, the SMAPs still have several units to record, and it may take a little later to come here. Let's eat first, and after they come, we'll order some more." Mitochi Iijima said.
But Lin Junxiu also knew that the content of this conversation was the three of them, and SMAP was actually here to accompany the foil. Of course, it was also a very important foil. Mitsuto Iijima needed to show Lin Junxiu and Yasushi Akimoto's control over SMAP, and at the same time she also wanted to show SMAP her ability to develop new maps. If time is still calculated according to parallel planes, this is the last calm period for Mitsuto Iijima and Fujima's mother and daughter.
In 2008, Arashi became a new generation of "national group" of Johnniez, which gave Fujima and his daughter the trump card to challenge Iijima Mitocho; in 2010, Iijima Mitocho took over the brokerage rights of KAT-TUN and subsequent groups from Kitakagawa, resulting in a complete split between Iijima and Fujima Mitocho. Although the same company had an embarrassing situation where artists were basically different in frames; in 2015, Fujima Mitocho and Iijima Mitocho had a thorough plan, and even entertainment media reported and commented publicly; in 2016, Iijima Mitocho was forced to resign and SMAP was disbanded...
It seems that Mitochi Iijima has already felt the pressure of Fujima's mother and daughter. Since they can't seek much support from the firm, they can just jump out and seek foreign aid. Judging from the effect of parallel planes, the binding interaction between SMAP and AKB48 is quite successful. First of all, due to the age difference between SMAP and AKB48 members, fans of both sides can rest assured; secondly, AKB48 gained the influence of "breaking the circle" from SMAP, while SMAP has won the attention of the new generation of fans from AKB48, and both sides can be said to have their own needs.
Even Lin Junxiu suspected that Mitoshi Iijima immediately switched to the Internet platform after being banned from the group of people who left the club in the second year. It was inspired by AKB48. Although AKB48's operation on the Internet was not very successful, it was relatively good compared to many Japanese artists. However, although Lin Junxiu's intervention in this plane made AKB48 quite successful in network operations, but as with parallel planes, online video programs are still not mainstream in Japan. AKB48
Although there are online video programs, they are basically fans. Even if Lin Junxiu distributes these programs for free, the people who watch them are basically die-hard fans of AKB48, and even passers-by rarely watch them. This makes Lin Junxiu feel extremely confused and thinks that Japanese society is really too conservative. Now if AKB48 wants to break the circle, she can only take the parallel plane route and find a big shot in the entertainment industry to take Fei. If this big shot is SMAP, then AKB48 will really make a lot of money.
"The SMAP Sangs are really busy." Lin Junxiu is a former artist at Ginis's firm, so she naturally follows Mitochi Iijima's words. "Our group of Jr. has been more or less influenced by the SMAP Sangs. Even now, I think there are still many Jr. The most wanted target in her heart is the SMAP Sangs. However, everyone has only seen the scenery of the SMAP Sangs, but they really haven't seen the hard work of the SMAP Sangs. This is the case in the Japanese entertainment industry. Once it relaxes, the position under her feet becomes precarious."
"Who said no?" Mitochi Iijima sighed, "At SMAP's current age, it should have taken a slightly stable route. But everyone has seen the situation in the firm. If SMAP does not continue to rush forward, the children behind will have to work hard."
Chapter completed!