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Chapter 498 [Payment war, scene penetration]

When Alibaba and Zhifubao operation team held a meeting to discuss dealing with Blue Star Technology, a powerful competitor, Luo Sheng, who was far away in Sucheng, also held a meeting with core managers such as Zhang Bowen and Xu Yong at the same time, focusing on the future of the mobile Internet in-depth layout of WeChat.

"...Stately speaking, the greatest significance of mobile payment business is to absorb a large number of users and funds. It can lay a good foundation for high-value-added businesses such as consumer credit, financial product distribution, credit reporting, etc. Therefore, whether it is my Blue Star Technology or our competitor Alibaba, Internet giants of such a large size will not care too much about the profitability of payment itself."

Luo Sheng's voice rang in the conference room. Today is the third day of the Chinese New Year, but none of the core executives of the group company went home for the New Year. They had to deal with some of the messes left last year and take into account future development. Time is the most precious thing.

The biggest difference between entrepreneurs and capitalists is that the former strives to achieve ideals and missions through corporate operations, while the latter constantly sucks blood through corporate operations, regardless of the life or death of the company itself.

Luo Sheng, the head of the conference seat, sat with his back against a chair, and gave a few words to Jiangshan: "We don't have to worry about how Alibaba plays. I only care whether it can convert payment users into high-profit financial services. From this perspective, although WeChat Pay instantly killed Zhifubao in terms of transactions, it failed to completely open up the situation in terms of crucial high-profit business."

Hearing this, the core managers at the meeting were a little surprised, which was a bit beyond their expectations. In their past impression, the big boss did not pay much attention to profit. Although Bluestar Technology is the most profitable company in the world, the company's senior management has always told stories that profit is not the first priority. Unexpectedly, Luo Sheng emphasized the keywords of high profit and finance at this meeting.

There is no way, the time node has changed, and the situation has also undergone earth-shaking changes. Bluestar Technology's $150 billion scientific research funding strategy within five years, huge debt burden, business development in emerging market economies, layout of the mainland market, independent reduction of corporate profits, and large-scale loss of share in developed international markets. How can the company's operations be maintained if it does not pursue high profits?

The independent reduction of corporate profits and the pursuit of high profits are not conflicting, because the starting point is not to squeeze profits from the original customer base, but to develop new businesses and find new profit growth points.

Zhang Bowen, who attended the meeting, said: "The situation between Blue Star Technology and Alibaba has officially started in the new year. The head-on battle is a battle with a bayonet. WeChat red envelopes are equivalent to a tacit battle, but Alibaba is not a little brother. Now it has grown to a giant with a valuation of over 200 billion US dollars. In addition, it has been deeply engaged in the payment business market for ten years. I think this mobile payment war will not be a winner in a short period of time."

Luo Sheng nodded in agreement, and this also proved that Lao Zhang also saw the real form of competition very clearly. WeChat Pay emerged nowadays and indeed amazed the entire mobile payment market. With the support of a giant like Bluestar Technology, practitioners have exclaimed that the mobile payment ecological landscape is about to collapse, and the Zhifubao is about to end, and the media tracking industry reports have also increased their exaggeration.

If Alibaba and Zhifubao can do so easily, they will not be valued at more than US$200 billion. They are also the second largest cloud computing service giant in China and have been working in the payment market for ten years. They should still give enough respect.

Of course, Bluestar Technology also has its own unique advantage, which is the strong social relationship chain attribute of its family-owned products. This is why WeChat debuted and it has made a splash in the mobile payment market.

After a while, Luo Sheng took a sip of water and put down his cup to speak again, and the managers attending the meeting were also preparing to record the key points of the meeting.

"This year, the four core words that I want to do in Blue Star Technology can be highly summarized."

Everyone looked up and looked at Luo Sheng curiously, who said concisely: "These four words are scene penetration."

Scene penetration?

After Luo Sheng pointed out the topic, he deconstructed these four words: "The transfer from online to offline, and offline is expanded from retail catering to life and entertainment and other application scenarios. Electronic payment has a certain sequence of scenario penetration, because the degree of onlineization, standardization, and user usage habits of different industry scenarios will also be different, and the threshold for acceptance of electronic payment will also be different."

"From the history of mobile payment, there is a sequence of scenarios. The earliest developed scenarios are mainly scenes where life needs and traditional methods are troublesome, such as mobile phone recharge and life payment; secondly, the e-commerce category that is easily accepted is because it is a pure online scenario, and the threshold for using electronic payment is relatively low. Under the leadership of Taobao and Zhifubao, the e-commerce in mainland China is also one of the first to accept electronic payments."

Speaking of this, everyone saw that Luo Sheng's expression had changed a little and he paid more attention. He only said seriously: "From this year, the next step is o2o. The online purchasing and offline consumption model is the focus, and payment is the last link of online activities. Foreign travel software Uber, mainland China and other newly-created Internet companies such as Meituan, Dianping, and Ele.me are all typical representatives of outstanding performance in this regard."

At this time, Luo Sheng looked around and added: "Who talks about companies like Meituan and Ele.me?"

Since Luo Sheng suddenly asked questions outside the business boundaries of Blue Star Technology a few years ago and senior executives couldn't get it, it has now changed. Almost all the highlights of the Internet industry will be paid attention to by the company's senior executives, including companies outside the Internet.

After all, although Luo Sheng didn't say anything that time, he felt the boss's dissatisfaction.

As Luo Sheng asked a question, an executive named Pang Lei soon answered him.

"These domestic companies are indeed the highlight of the mainland Internet industry. Let's talk about Ele.me, a company founded by four students from Jiaotong University in 2008. It has long been developing with the college takeaway market as the center and starting from Jiaotong University in the birthplace. It has now developed to 12 cities and is in a very good momentum."

When Pang Lei said this, Zhang Bowen forced his head and looked at Luo Sheng and smiled: "I have followed the development route of Ele.me. It is very interesting. Its development route is quite similar to the route of Blue Star Technology from the development of resumption of university to national universities in the past. Its founder was also born in the same year as Mr. Luo, and was also in 1985. Now it is regarded as the star of tomorrow in the entrepreneurial circle."

Luo Sheng couldn't help but laugh.

A moment later, Pang Lei, who spoke before, continued: "At the beginning of the second half of last year, the domestic online food ordering platform Ele.me announced that it had completed a US$25 million Series C financing. The lead investor was Sequoia Capital, its A-round financing investor, Jinshajiang, and the B-round financing investment, followed by Jingwei Venture Capital. In the C-round financing, Ele.me's valuation was close to US$100 million."

Luo Sheng asked with the opportunity: "Why is a takeaway priced at only a dozen yuan, and the merchants that are still small restaurants in traditional husband-and-wife stores, and the profit model is still unclear and there are no top creative websites. The valuation can be as high as $100 million?"

Pang Lei smiled and said, "About this question... Mr. Luo, I noticed that the startup company's C round of financing funds had almost burned out last year. I guess the e-round financing is about to begin. Maybe we can listen to the words of its founder Zhang Xuhao and let him tell us this story."

Hearing this, Luo Sheng raised his hand and pointed at him and made a decision: "Okay, just Pang Lei will take my place to hear what kind of story the founder can tell. If the story he told is very beautiful, Blue Star Technology will lead the investment in the e-round financing, or even invest directly alone."

Pang Lei was stunned for a while, then nodded: "Okay."

Luo Sheng continued to ask: "Where is Meituan.com?"

Pang Lei secretly thanked for his homework, but he answered in an orderly manner: "The company was established in March 2010. Founder Wang Xin and Meituan.com received a total of US$50 million in Series B financing led by Alibaba, Sequoia Capital, Northern Light Venture Capital and other institutions in July 2011, with a valuation of US$220 million. In the same year, they won the titles of "Best Group Buying Website of the Year", "Top Ten Online Shopping Brands", and "Group Buying Star". In November, sales exceeded RMB 250 million and firmly ranked first in the group buying industry."

Luo Sheng was very satisfied. It seemed that after the last time, the group of people under his command made great progress. He put away his thoughts and ordered concisely: "We should also listen to the story of group buying, including Dianping. Don't think about controlling these companies. Don't worry about fighting them. If the story can impress us, we will invest money. Whoever can tell better can invest more and let them fight."

Pang Lei nodded silently and memorized Luo Sheng's instructions.

This kind of Gu-raising layout, no matter which side wins, Blue Star Technology will never lose.

If you have money, you can really do whatever you want. Bluestar Technology shifted its strategic focus to the mainland market, which was to prepare tens of billions of dollars of funds for layout.

The managers present all knew that after the new year, the boss had further determined the strategic policy to the specific tactical layout.
Chapter completed!
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