The meeting has been going on for nearly an hour and is still continuing. After Luo Sheng arranges his strategies and tactics, he will not care about specific matters. The executive level will continue to execute his will. In the future, he only needs to listen to Xiaona's report on the progress.

This is what a big boss should look like.

Everyone is recording and memorizing, and Luo Sheng also said: "2013 is the first year for mobile payment to fully penetrate offline scenarios. This is why I want to hear the stories of Internet companies such as Ele.me, Meituan, and Volkswagen. The mobile payment penetration rate in online scenarios has exceeded half, but the offline market is relatively blank and will surely become the main battlefield for competition among major payment applications."

After pausing for a moment, Luo Sheng looked around and pointed his finger and said, "More importantly, the transaction scale of the offline market is very large, conservatively estimated to be about four or five times that of the online market. It will be the main source of the increase in the scale of the payment market in the future, and it is also a must-fight place for WeChat Pay and Zhifubao."

"Offline is mainly based on catering, supermarkets and retail, and public transportation, private travel and other fields are constantly expanding horizontally... By the way, there is also Didi Taxi. If you want to take a taxi, you should also listen to how they tell this story. If you say the good ones, you can buy more, and if you say the bad ones, you can buy less." Luo Sheng said, and then he turned his attention to Pang Lei again, who nodded repeatedly and quickly made a memorandum.

Luo Sheng returned to the topic again and said: "In addition to horizontal expansion, the offline market can be further divided into different vertical sub-industries, and the penetration difficulty of each sub-industries is relatively different. The mobile payment penetration scenarios are mainly expanded in the catering, supermarkets, and retail fields, but the penetration rate in entertainment, transportation, hotels, and medical fields may not be high."

"In short, the application of mobile payment in the 'small, high frequency' scenario will be more widely available, and in the 'large, low frequency' scenarios, the application of the 'large, low frequency' scenarios still lag behind bank card payments. My requirements are very simple. Whether it is 'small, high frequency' or 'large, low frequency', all application scenarios must be taken away by me, and WeChat payment must be penetrated!"

At this meeting, Luo Sheng set the core work tasks for Bluestar Technology, especially its WeChat Operations Department.

...

As time goes by, with the strategy and tactics setting, the Operations Department quickly formulated a specific implementation plan, the first wave of offline three tricks: catering, supermarkets and retail, and public transportation.

In terms of catering: Bluestar Technology has set its sights on food ordering websites such as Ele.me, allowing WeChat Pay to actively connect to catering users and focus on penetration in third- and fourth-tier cities. It can be said that it has fully entered the catering o2o field.

Supermarkets and retail: In addition to allowing WeChat Pay to actively connect to merchants, Zhang Bowen also leads Bluestar Technology to increase investment and shareholding in leading companies in the retail industry, and regards the integration of payment links as an important part. This will inevitably lead to a consequence. National retail supermarket companies must face the choice of taking the team, either choosing to take the team Alibaba or choosing to take the team Bluestar Technology.

Public Transportation: This is a typical small-value high-frequency payment scenario, such as the subway scene. Bluestar Technology is about to start making efforts to complete the access to major subway lines this year, and even play new tricks. WeChat friends can give away subway tickets, and you can choose personalized ticket patterns and attach blessings, which increases sociality and fun.

...

Three days later, Shanghai, Ele.me company headquarters.

"The strong will always be strong, the Matthew effect, and the social network system under Bluestar Technology Group has created unparalleled competitiveness. WeChat red envelopes can be regarded as a textbook marketing case, and the rise of WeChat payment is unstoppable." Zhang Xuhao was chatting with another co-founder Konka in an office house, and his words were highly praised by Bluestar Technology.

In fact, he is a huge fan of Luo Sheng.

As an Internet startup, Ele.me is still in its development stage and the company is very short of money. The funds from the previous round of financing have almost burned, and Zhang Xuhao even wanted to break a dollar apart.

"You mean Ele.me also needs to connect to WeChat payment?" Konka asked back when he heard this.

"I definitely need to access it. I dare to conclude that WeChat Pay will definitely become Zhifubao's biggest competitor." Zhang Xuhao said unswervingly.

Just as the two were chatting, another co-founder Wang Yuan came here. Zhang Xuhao and Konka were inexplicably excited because they saw each other.

"Brother Hao, Pang Lei from Blue Star Technology Group is here to visit and is in the reception room."

Hearing Wang Yuan's words, Zhang Xuhao's eyes lit up: "Pang Lei of Blue Star Technology?"

"right!"

After confirming, Zhang Xuhao immediately stood up to meet him. Of course, he knew the name Pang Lei. The current chief strategic officer of Blue Star Technology Group was said to be a strategic investor of Blue Star Technology.

The company's funds are about to bottom out, and seeking financing is something that Zhang Xuhao has been more troubled recently.

As an Internet company in the development stage, people with the identity of Pang Lei come to visit, no wonder Wang Yuan, Zhang Xuhao and others are excited.

If you can hold Blue Star’s father’s thigh, it will not only solve the problem of financial shortage. Just thinking about getting the traffic entrance to Blue Star Technology’s social products, then Ele. So, why don’t you take off directly?

Zhang Xuhao went to the reception room to meet Pang Lei with such excitement, but he was so excited that he suppressed his emotions as much as possible.

"Mr. Pang, there are some mistakes to welcome you, and there are some mistakes to welcome you."

In the reception room, Zhang Xuhao and Pang Lei met and shook hands. In the eyes of Ele.me, Blue Star Technology was an unimaginable giant. Pang Lei, as the chief strategic officer of this multinational giant, had a halo, but Zhang Xuhao also showed neither humility nor arrogant.

After a while, Pang Lei smiled and said, "Mr. Zhang, our company has been following Ele.me for a while, and your development route is also very interesting."

Upon hearing this, Zhang Xuhao couldn't help but smile, and naturally understood that Ele.me's development route was largely based on the early development history of Blue Star Technology.

However, when he heard Pang Lei's words, Zhang Xuhao felt even more excited. He did not expect that his startup company had been paid attention to by super giants like Blue Star Technology.

"To be honest, Mr. Luo is quite interested in Ele.me." Pang Lei said again. This time he came to Shencheng with the task assigned by Luo Sheng. He had to go to several Internet companies later, most of which were young startups that were founded for three to five years. The first stop was to come to Ele.me to hear what the founder could tell.

"Mr. Luo?"

Zhang Xuhao immediately showed a flattering expression. He never expected that he would be "floped" by his idol, and he was extremely excited.

"Mr. Zhang, I'm curious about having a question. Can you answer me?" Pang Lei asked.

"Please tell me." Zhang Xuhao calmed down immediately. He knew in his heart whether he could take off with his thighs of Blue Star Technology. The next conversation would become very critical.

"Why is a takeaway priced at only a dozen yuan? The merchants that settled in are still small restaurants in the form of traditional husband-and-wife stores. The profit model of your company is still unclear and there is no top creativity. Why is it worth $100 million?" Pang Lei's question hardly changed Luo Sheng's original question.

After saying that, he looked at Zhang Xuhao without saying a word. Waiting for his response, the latter lowered his head and pondered for a moment, and Pang Lei was willing to wait.

However, for a moment, Zhang Xuhao looked up at Pang Lei and replied: "First, the basic needs. Food, clothing, housing and transportation are the most basic needs of human society. As an ancient industry, takeaway form has developed from traditional restaurant packaging to telephone ordering, which gradually became the main means of the takeaway industry. Compared with restaurant packaging, telephone ordering has greatly stimulated the development of the takeaway industry with its advantage of not having to come to the door."

"But there are also inconveniences in telephone ordering. The shelves require a lot of manpower and material resources to be invested in the early stage to distribute flyers, and the user conversion rate is not high, and it is impossible to update the takeaway order information in real time, and it is even more impossible to obtain consumer consumption data. The emergence of takeaway websites solved this problem. The O2O model of catering originated in North America, and the most successful one is the opentable, which was established in 1998."

Pang Lei nodded silently. If you want to say that Bluestar Technology is undoubtedly data and consumer consumption data, Bluestar Technology has now begun touted itself as a cloud computing service company.

Data is the most valuable thing.

Zhang Xuhao continued: "Second, customer positioning. Opentable's great success has given domestic entrepreneurs hope. After 2009, many domestic ordering websites have appeared one after another. Judging from the current situation, Ele.me, which completed the C round of financing, has mostly broken through the siege. That is also a takeaway website, why is it Ele.me? Not others?"

"First of all, the application objects of takeaway websites are mainly college students aged 20-30, white-collar workers. For white-collar workers, they have sufficient consumption capacity to diversify their dining options and pay more attention to factors such as quality and taste services. Takeaway is at best a supplement to offline methods, so the space for development is narrower."

"Ele.me saw this because it became famous on campus and has long been developing with the college takeaway market as the center. Compared with the fiercely competitive white-collar meal ordering market, the student meal ordering market is much easier. In addition, today's college students grew up in the era of "Internet + Fast Food". They are good at the communication habits of the Internet and enjoy a fast food culture lifestyle. The emergence of takeaway websites cater to the needs of young people and can also be accepted to the greatest extent."

At this moment, Zhang Xuhao, who was telling the story, kept talking, and Pang Lei listened silently without saying a word, and he was very confident and appreciative of the young founder.

"Third, offline mode. The key to determining whether the O2O mode is successful is not the online part, the offline part is the core indicator of survival. How to spend money to seize the market and how to replace the phone line between merchants and consumers is the most important issue for online food ordering websites."

Speaking of this, Zhang Xuhao's story is almost told, and finally added: "As for the profit model, we have formulated a strategy with a lot of imagination, namely: from the initial intermediary model - picking up food from restaurants, then distributed to customers by Ele.me, and settlement once a week; further upgrade to a platform model, Ele.me's profit model will be constantly flexibly adjusted. Generally speaking, when the delivery is not provided, the business can be divided into two development stages."

"The first phase: the fixed commission model. This is the mainstream business model adopted by most ordering quotas, which has also caused fierce market competition, resulting in websites maliciously reducing fees to compete for market share. We are also implementing this model, which is too expensive, but it is not a long-term solution after all."

"The second stage: management fee + bidding ranking model. This is our future business planning strategy. When a merchant reaches a certain value through Ele.me's monthly order amount, Ele.me will withdraw a fixed management fee from the merchant. This model can help Ele.me gain a lot of initiative in winning high-quality merchant resources, and form an advantage in seizing market share, so as to stand out among competitors."

Finally, Zhang Xuhao stopped talking.

Pang Lei ended his silence and immediately made a decisive decision and said: "Ok, a very wonderful story. Mr. Zhang, I hope Bluestar Technology can lead the investment in Ele.me, with US$300 million plus Bluestar Technology giving % of the equity."

US$300 million + WeChat first-level traffic entrance?

Even though Zhang Xuhao kept reminding himself to be calm, he couldn't calm down at this moment.
Chapter completed!