In a word, it is the great development of information technology that has made the integration and interaction of online and offline a reality, and then turned it into a common consumption model today.

Technology does not matter whether it is good or bad, but the main body of operations behind the platform is people.

To be precise, it is capital.

And capital naturally pursues maximum profits, which leads to the fact that such a seemingly advanced "consumption model" gradually becomes alienated, and then distorted and deformed.

Just like the moldy mass of original time and space, the ticking flow.

As a provider of information, the platform is actually also a reviewer, screener, and monopolist of information in a sense. There is much to be done in every link.

If the review fails or fails intentionally, there will be unscrupulous takeaways.

Deliberately filtering information results in big data.

Monopolizing information is even more terrifying. Platform consumers and merchants eat both sides, turning themselves into Internet charterers. They change from angels in the eyes of consumers to greedy dung beetles.

Zhang Shuo's original intention when he founded Qingcheng was to break this curse.

If Qingcheng follows Tenda and Ali in engaging in subsidy wars and burning money crazily to compete for users, then in the end, these costs will still be passed on to consumers.

This is what Zhang Shuo does not want to see.

But Pei Weiping's worries are not entirely unreasonable, and there is a trade-off to be made.

As the company's top decision-maker, Zhang Shuo cannot simply veto requests from his subordinates, but must also take remedial measures while vetoing them.

Otherwise, it will be difficult to convince the public.

The compensation that Zhang Shuo can think of is to directly address the core connotation of local life services - to write some new articles on service types and play some new tricks.

Final goal.

It is a dimensionality reduction attack on Nomi Dianping and Ali Dianping.

"Precisely because it can break down information barriers, if possible, it is best to help consumers solve some real-life pain points, such as water and electricity repairs."

"Um???"

Seeing the big boss go around in a big circle, Pei Weiping and Wang Xin were still confused. Why did they withdraw to water and electricity? They always felt that they were completely different from local life services.

"Are you surprised?"

Zhang Shuo continued: "Everyone here is a high-income group, and they may not have a deep understanding of this, but for ordinary families, the light bulbs at home are broken, the sockets are short-circuited, the faucets are broken, and the toilets are clogged.

Every household will encounter it. It can be said that very few people can do it themselves, but the property management company does not care about it. It seems like a trivial matter, but it often becomes a major headache in the eyes of consumers. "

Zhang Shuo of the original time and space was a shitty citizen, so he naturally understood it deeply.

Changing a light bulb is barely enough, but if the socket is short-circuited or the faucet is broken, you can only find a familiar plumber to repair it, or ask the property management group for help.

Then there will be a neighbor with great skills who will thoughtfully provide the contact number of the plumber.

It can be solved, but it's just a problem.

Especially for tenants, sometimes it is impossible to join the owner group.

This is so painful.

"Mr. Zhang, are you looking down on others? When I was young, I always lived in rented houses." Gu Mingzhang, Pei Weiping and some older executives couldn't help but stand up and joke.

On the contrary, it is quite baffling that Zhang Shuo understands this.

Because in everyone's impression, Zhang Shuocai founded Germination not long after graduation, so he shouldn't have too deep an understanding of these trivial matters in life.

"This is indeed a pain point in life, and it is also a point that local life services can solve." Pei Weiping is not stupid, and he immediately heard the meaning behind Zhang Shuo's words.

"That's right."

Wang Xin also echoed, "You can definitely add a water and electricity service to the Qingcheng app. One end is connected to the consumer, and the other end is connected to the plumber who takes the order. Orders can be placed and received in real time."

“It’s more than just water and electricity services.”

Zhang Shuo said with a smile: "There are also moving, housekeeping, appliance repair, errands, furniture installation and disassembly, and other big and small things that are closely related to life."

With such expansion, the connotation of local life services can be truly enriched.

This chapter is not finished yet, please click on the next page to continue reading the exciting content! "That's true, but is there any inevitable connection between this and Qingcheng not participating in takeout subsidies?" Pei Weiping rarely insisted on his own.

View.

There is already a vague intention of going back to the big boss.

Don't blame him for insisting, it is actually the takeaway business, and in a sense, it is related to the rise and fall of Qingcheng.

Have to pay attention to it.

“If we can add [life] services to the Qingcheng app to specifically solve these trivial problems in life for consumers, will the user stickiness and user reputation be greatly improved?”

Zhang Shuo finally got to the key point and completely revealed the answer to the mystery.

"Uh, this..."

Pei Weiping and Wang Xin looked at each other and then fell into deep thought.

The big boss's idea sounds a bit fanciful, but if you take a closer look, it is really the same thing. [Lifestyle] services may not contribute much to Qingcheng Group's revenue, but they are definitely a killer.

Once it’s done, the user will be satisfied.

"I often say that when making products, we must always be user-centered, identify the real needs of users, proactively think about users, and strive to solve users' pain points and difficulties. That is the source of power for us to make products."

Zhang Shuo said that he was rising.

"This is especially true for local life services, because we deal with mass consumers and provide consumers with various value-added services that are closely related to daily life."

“If you want to be stable, bigger, and stronger, you must insist on being user-centered.”

"In my opinion, the ultimate battle in the local life service track is not a battle for user scale, but an ultimate battle for user stickiness."

"Whoever can win the ultimate trust of users will be the ultimate winner."

"Take this food delivery subsidy war as an example. It is undeniable that under the stimulation of subsidies, Nomi Dianping and Ali-Dianping are likely to carve up the food delivery market and achieve a win-win situation."

"The question is, how long can this subsidy war last, and how much money will be spent?"

"Consumers vote with their feet. Once subsidies end and normalcy returns, the so-called loyalty and user stickiness will all return to zero again."

"If Ahri, Tenda, etc. are greedy enough, and after the subsidy ends, they think they have secured their position and start harvesting users in reverse, then users will immediately become repulsed, resisted, and even disgusted."

Leave it in the original time and space.

Moltuan is almost the only one in the takeout market. Even if it is an Ali-type foodie, it is the same as Moltuan, and they have a tacit understanding of cutting leeks together.

But in this life.

The local life service track lies across an outlier like Qingcheng Group, which always leaves consumers with a last resort, a new choice - no subsidies or discounts, but no pitfalls either.

"How many users will return to Qingcheng by then?"

"Mr. Zhang, your idea is very good, but I am still worried that once the subsidy lasts long enough, such as one year, even if it does not make consumers extremely sticky, it will form a habit." Pei Weiping still insisted.

Many things are difficult to change once you get used to them.

People are very lazy.

"It is even said that during this process, because Qingcheng is aloof and does not provide subsidies, if someone else takes the lead, consumers will easily develop a rebellious mentality and simply uninstall the Qingcheng app."

"Once you uninstall it, it's very difficult to get it back."

This is by no means an alarmist statement by Pei Weiping, but a similar thing happened a year ago. It was only the black-hearted takeout incident that happened to break out in the middle, which allowed Qingcheng to survive.

This time, there is absolutely no such good thing.

After the last gutter oil incident and the black-hearted takeout incident, Ali and Tengda have also strengthened their supervision of merchants to avoid capsizing in the gutter.

How could it be possible to give Qingcheng a second chance to "take advantage of the situation"?

"This goes back to the problem I just mentioned." Zhang Shuo obviously thought about everything, "In order to retain users, the Qingcheng app must launch [life] services in a timely manner. Make sure that even if the user is not at Qingcheng Point

Takeout is inseparable from Qingcheng, and we are still using Qingcheng’s local life services.”

“The ultimate goal of the local life service track should be to create a fully ecological super platform that covers all aspects of clothing, food, housing, and transportation, and weave a network so that users can’t escape.”

It’s okay if you don’t order takeout, but you have to stay in a hotel and book a flight, right?

Do you want to buy movie tickets?

Have you considered sharing bicycles and power banks?

Qingcheng Taxi is here to serve you wholeheartedly!

What should I do if there is a short circuit in the electrical wiring at home?

Do you want errand service or local grocery shopping service?

…

Zhang Shuo took the opportunity to describe the future holographic blueprint of Qingcheng Group and continued: "In addition to opening [life] services, we will also accelerate the deployment of Qingcheng Bicycle in the first half of next year and trial-run Qingcheng Taxi in the second half of the year."

The advantage of Qingcheng is that it can try everything first and take the first step. As a result, Ahri, Tengda and others will always have to follow the Qingcheng Group and eat dust.

"I'm worried that once our Qingcheng Bicycles and Qingcheng Taxi-hailing companies become successful, Ali and Tenda will definitely follow suit and start a subsidy war again to quickly seize the market." Wang Xin said.

It's almost like making wedding clothes for others.
To be continued...