Chapter 437: Expose the shortcomings, Zhang Shuos little scheme, the big picture!(2/3)
"Kuaidi's introduction of subsidy measures at this time is obviously out of good intentions. Ahri is cooperating with us while actively provoking us. It is really arrogant."
"Ah Li has a crush on Tick." The second master seemed to have something to say.
This is also something everyone in the industry knows.
Because the founder of Tiktok is an old employee of Ahri, Tiktok did not accept investment from Ahri. Instead, it accepted investment from Tengda, Ahri’s bitter rival.
This obviously makes Ahri, or to be precise, makes Uncle very dissatisfied.
That's why Kuaidi launched a subsidy war, and the first stop was in Dida's headquarters, the capital, in order to teach Dida a profound lesson, which had a bit of a "crusade against rebellion."
This also fits the uncle’s character very well.
"No matter how hard you are, you shouldn't provoke internal fighting at this time, right?" Lu Jian was still upset, "We are busy integrating resources to jointly deal with the Qingcheng Group."
"They're going to start a civil war over there again. Wouldn't it mean that Qingcheng Taxi is getting cheaper again?"
After experiencing the food delivery war and shared taxi-hailing, Lu Jian has had a taste of it. Their money-burning subsidy war cannot survive the Qingcheng Group.
The effect is naturally greatly reduced.
"We are not in the same boat as Ahri. The merger of Ahri-Dianping and Nomi Dianping this time was only forced into a corner by Moya, a common enemy, and they had no choice but to cooperate passively."
The second master is very open-minded.
"So, boss, what do you mean, Tick Tock, wants to accept the challenge?" Lu Jian's eyes flashed, and he obviously understood the second master's subtext.
"Let's give it a try first!"
Although the second master has a gentle temperament, he also has a character that refuses to admit defeat. "We can't just sit back and watch Tick-Tock fail and exit, so we can only clearly express our attitude to Ahri."
"Seek unity through struggle, and only through unity can we survive!" Erye laughed.
What's more, there are never permanent friends in the shopping mall, only eternal interests.
"I see!"
Lu Jian also laughed, finally able to vent his previous grievances.
………
The next week was uneventful, and the time soon came to January 10th.
As expected, in the face of Kuaidi's aggressiveness, Dida did not choose to sit still and wait for death. It also launched a subsidy promotion campaign in a timely manner and announced to the public——
Passengers who use Dida Taxi will get a 10-yuan discount on each fare, and an additional 10-yuan subsidy will be provided to the driver. At the same time, 10,000 free rides will be provided, and all fares will be free for selected users.
According to data released by Dida later, this subsidy activity was enthusiastically welcomed by drivers and passengers. In just seven days, it exceeded one million orders and the subsidy amount exceeded 20 million.
Didak immediately announced that it would invest another 200 million to invite all Chinese people to take taxis.
It can be said that it is coming fiercely.
The subsidy war between Dida and Kuaidi has officially begun, which is a bit like a needle-point against Maimang.
It caused another wave of waves on the Internet.
"Hey, bah, it's only been so long since the last incident. Ahri and Tengda are at odds again."
“It’s a familiar script again!!!”
"Haha, the only lesson that capital can remember is - dare to do it next time!!!"
"No matter what the script is, why don't you take advantage of the subsidy opportunity to get some capital? In the past week, I have been taking a taxi to and from get off work every day, almost for free."
"Thank you Qingcheng Taxi for allowing us to have sex without worry."
“The ones upstairs are filled with shrimps and pig hearts!!!!”
"Friends who are envious of the capital are looking forward to the subsidy war reaching us soon. Thinking about it makes me very excited."
"I really don't understand. Aren't Ahri, Tengda and Tengda worried that they are trying to achieve nothing? There are obvious lessons from the past, but they are still so stubborn. No one else has such a brain circuit."
"The situation upstairs has become smaller. In the eyes of the giants, one or two billion is just a waste. It won't hurt your muscles and bones. Give it a try. What if you win? Then you can earn one or two billion, or even
More.”
"Okay, I'm superficial..."
It can be seen that consumers have indeed been educated. When it is time to harvest the wool, they should be ruthless. But after the wool is harvested, they have to download it when it is time to uninstall it.
Really heartless!!!
………
January 12, Sunday.
In Tang Lao's courtyard, Zhang Shuo was called home for dinner by the old man again, and his second uncle was also there.
"The recent taxi subsidy is very fierce. Qingcheng didn't participate in it?" Tang Yi took the initiative to start chatting again.
"Second uncle, please stop making fun of me." In front of Tang Yi, Zhang Shuo became more and more relaxed and said with a smile: "You know, sprouting usually doesn't participate in this kind of trick."
"It's a bit outrageous."
Tang Yi doesn't quite approve of Ahri and Tengda's mindless money-burning.
Especially since a wave of negative public opinion broke out not long ago, looking at this situation, neither Ahri nor Tengda have learned any lessons from the last incident.
I still go my own way.
From Tang Yi's point of view, naturally he doesn't like it.
"If this commotion continues, I'm afraid it will be difficult to end it later." Zhang Shuo added with a smile.
"Why, you are not optimistic about taxi-hailing business? The outside world is really boasting about it. Sometimes they say it is going to revolutionize taxis, and sometimes they say it is a travel revolution."
Obviously, Tang Yi's words have a deep educational meaning.
Too.
The emergence of a new business model such as taxi-hailing is also a difficult problem for the authorities to deal with.
While we cannot dampen the Internet economy, especially the enthusiasm of this new business format, we must also ensure that the interests of traditional industries such as taxis are not infringed. We must also consider how to upgrade the regulatory model and regulatory methods.
This is definitely a brand new exam for the relevant departments.
"Those are all blown out by capital."
Zhang Shuo shook his head in amusement, "The fact is that the so-called taxi-hailing has no technological content at all. Sprout only needs five programmers to develop such a software in a week."
"A taxi-hailing software is essentially an online calling platform that connects drivers and users at the same time."
"The simple things cannot be more simple."
“The reason why they suddenly became so powerful is not because these taxi-hailing companies have made any great innovations, but simply because of the popularity of smartphones and 4G networks.”
"It's something that happens naturally after communication technology develops to a certain stage."
"When you say that, it's really like that."
After all, Tang Yi didn't know much about the Internet. After hearing Zhang Shuo's explanation, he was enlightened and could even draw inferences from one instance. "So, the value that the taxi industry can create in the future is actually very limited?"
"Of course it's limited."
Zhang Shuo's answer was categorical, "If Internet taxi-hailing really makes any contribution, it may be that it fully mobilizes the idle transportation capacity of individual car owners in society and makes better use of automobile resources."
"Then this is also very good. At least it can solve the problem of urban congestion to a certain extent."
Tang Yi grasped the key to the problem.
"It's not that simple."
Zhang Shuo shook his head again, "This idea seems good, but it actually ignores a key issue, that is - how to effectively supervise and supervise these individual car owners?"
Although the taxi industry has many shortcomings, at least the management of drivers is done well.
After all, this is China.
But once the door is opened, many problems will follow due to the regulatory inertia of the platform.
Many tragedies occurred in the original time and space.
"It is almost impossible to expect the platform to be self-disciplined, especially under the manipulation of capital. Therefore, the ultimate destination of Internet taxi-hailing seems to be the only way to train full-time drivers."
"But in this way, what is the essential difference between the so-called Internet taxi-hailing and the previous taxi industry? It is nothing more than letting the Internet taxi-hailing platform replace the original vested interests."
"In the end, it is the driver who is exploited, and it is the passengers whose interests are harmed."
"And there is no guarantee in terms of supervision."
"this……"
When Zhang Shuo said this, Tang Yi felt like a bucket of cold water had been poured on him.
"Does it mean that there is no solution? For example, the government can establish a technology company and develop a taxi-hailing software, and then integrate taxis and private car drivers into the taxi-hailing platform and implement joint supervision? Is that right?
It not only conforms to the trend of technological development, but also ensures that there is no lack of supervision?”
I have to say that Tang Yi is still awesome.
It's amazing that I was able to think of such a level in such a short period of time.
This kind of move.
To be continued...