There is never a shortage of news on the Chinese Internet.

The release of Xirang operating system and the emergence of Maili smart watch have certainly attracted a lot of attention and have been the focus of online discussion for a long time.

But that’s not all the Internet is.

Beneath this lively appearance, there is a lot of other news lurking.

April 4th.

Someone broke the news online that he was harassed by the ride-hailing driver while returning home from get off work on Dida.com.

Public opinion was in an uproar.

On April 6, Weixin's chat records were leaked online, showing that many online ride-hailing drivers secretly photographed female passengers and even made obscene remarks to them.

It triggered public opinion again.

Then, on April 8, it was revealed that a certain online anchor used the identity of an online ride-hailing driver to secretly film flight attendants commuting to and from get off work, and also broadcast the incident live.

Extremely bad in nature!

Relevant departments noticed the relevant public opinion, intervened promptly, and quickly invited the male anchor to investigate.

However, public opinion continues to ferment, and the scandals that have broken out one after another in the online ride-hailing industry have undoubtedly poured cold water on the online ride-hailing industry, which is currently at its peak moment.

Only then did consumers realize how unscrupulous online ride-hailing drivers who lack supervision can be.

"It's so scary. Does the platform not censor it at all?"

"Censorship? A friend of mine drives an online ride-hailing service. He said he can pass by submitting the information."

“The only threshold for online ride-hailing drivers is to have a car.”

"What kind of driver is this? They are just a bunch of beasts."

"There's nothing I can do. The forest is so big that there are all kinds of birds."

"Isn't this right? If I remember correctly, Qingcheng Taxi conducted a round of strict review of registered online ride-hailing drivers as early as the end of last year. Why can't Didi and KuaiDi do the same?"

"In the final analysis, the platform supervision failed."

"Doesn't this corroborate what the cute king said before? Companies like Dida and Kuaidi that engage in radical money-burning marketing will do anything to expand their market share. It's just a matter of time before something goes wrong."

"So, it's not that easy to extract capital, and it can be backfired in minutes."

"You think you are on the second level, but actually capital is already on the fifth level."

"Should the relevant departments just ignore it?" someone also called out.

"What? Haha, some time ago, when Yangcheng interviewed various taxi companies, what was the public opinion on the Internet at that time? It was overwhelmingly on the side of the taxi companies."

"Okay, that's quite ironic!

"

"Now let's see how Tick Tock and Kuai Di will react."

After three months of crazy subsidy wars, China’s online ride-hailing market is basically dominated by two companies: Dida and Kuaidi, with the former accounting for 50% and the latter accounting for 40%.

The remaining less than 10% is Qingcheng Taxi.

As for other online ride-hailing companies, they have been exhausted in rounds of subsidy wars. They have either gone bankrupt and withdrawn from the stage of history, or they have been acquired by Dida and Kuaidi.

therefore.

Judging from the results alone, Dida and Kuaidi were very effective in this subsidy war, at least achieving dominance in the online ride-hailing market.

It is precisely because of this that online ride-hailing drivers who have accidents are basically either tick-tock or quick-tick.

No more running!

The public relations departments of Dida and Kuaidi were not slow to respond. After the incident occurred, they quickly issued announcements saying that they would strengthen their review of the registration information of their online ride-hailing drivers.

"Even at this time, I still don't forget to play word games."

When Zhang Shuo saw the relevant news, he just shook his head in amusement, his eyes full of disdain and disdain.

Notice.

What the two companies said was to review registration information, nothing more.

As for how to fulfill the platform supervision responsibilities for online ride-hailing drivers, how to divide the responsibilities of online ride-hailing drivers and the platform, and after an accident, should the platform bear primary responsibility or joint liability?

Sorry, none of these are available.

Because strictly speaking, what online ride-hailing drivers sign with platforms such as Dida and KuaiDi is a "service contract", which is more like a cooperative relationship between self-employed households and the platforms.

Responsible?

Of course, it is impossible to be responsible. The online ride-hailing driver is not an employee of the platform.

Why should you be responsible?!

Not only are they irresponsible, but taking advantage of this public opinion crisis, the two online ride-hailing companies, Dida and Kuaidi, also tacitly agreed to significantly reduce their subsidies at the same time.

The first is the subsidy on the passenger side, which has almost been reduced to zero, leaving only newcomer coupons.

Next is the driver side.

Although the subsidy is still there, the intensity has been greatly reduced, and the subsidy per order has dropped to less than five yuan.

This also means that this taxi-hailing money-burning war, which mainly revolves around Dida and Kuaidi, lasted for more than three months and finally came to an end.

In a special way, shake hands and make peace.

There is no doubt that Tiktak and Kuaidi suddenly ceased operations. Behind the scenes were Tengda and Ali, the two giants, who were secretly promoting it. It is said that it was the second master who took the initiative to call the uncle and ask for peace talks.

The old man got the step, so he took advantage of it.

In just over three months, Tick-Tock and Kuai-Di have burned billions in total. Who wouldn’t feel bad if they let it go?

I got a taxi from Qingcheng for free.

The most important thing is that, as Zhang Shuo analyzed before, the subsidy war between Tenda and Ali around taxi hailing is essentially a competition for offline payment entrances.

Just because there is a Weixin payment demonstration in front, this kind of competition itself has a hint of helplessness.

There is no need to fight to the end.

In addition, due to the formation of the Arnold Group, Ahri and Tenda are no longer so incompatible with each other. They have common interests and communication with each other will naturally be more convenient.

After getting ready, I borrowed the donkey from the slope.

After the subsidy war is over, what both Dida and Kuaidi will have to do together in the next period of time is to find ways to consolidate their current market share and complete internal integration.

The expansion was too fast before, and internal management could hardly keep up.

The two companies, Yuanshikong, Dida, and Kuaidi, also ended their subsidies in May and June, but they did not merge immediately, but continued to compete with each other secretly.

This chapter is not finished yet, please click on the next page to continue reading the exciting content! It was not until 2015 that the two companies merged.

It can be seen that, at least at this stage, neither Ali nor Tenda has the intention to merge. Although the subsidy war on the surface is over, the competition behind the scenes has just begun.

Especially Ahri.

After several months of integration and generous rewards, the Arnold Group is finally on the right track and has begun to compete with Qingcheng Group in the field of local life services.

In market segments such as food delivery and shared bicycles, Arnold Group even has a slight advantage.

But what makes Ahri depressed is——

According to data from Ali-Dianping and Nomidianping, the number of users using Zhifubao has not increased much after the accounts were opened, but the number of users using Caifutong has increased rapidly.

This made Ahri realize that Ahri had suffered a hidden loss in this merger.

Tengda is cheap for nothing!

With the lessons learned from the Arnold Group, Ahri naturally became more vigilant about the merger rumors of Dida and Kuaidi, and instinctively resisted the merger.

This is also true.

After the merger of the original Time and Space Tick-Dock and Kuai-Di, the dominance went to T-Tak backed by Tengda. In contrast, Kuai-Di backed by Ali quickly disappeared and withdrew from the stage of history.

As a result, Ahri’s influence in Didak is far less than that of Tengda.

It can be said that Ali is indeed inferior to Tengda in terms of investment and mergers. It is no wonder that after every merger, Ali will always start anew and must ensure absolute control.

Only companies that can struggle to integrate into Ali's system are good investment targets.

Anyway.

With the end of subsidies, the bustling online ride-hailing market seems to be about to usher in a rare period of calm. However, in many cases, the development of things is not based on personal will.

There will always be new surprises inadvertently.

Probably in the eyes of the management teams of Dida and Kuaidi, as long as the public relations department responds to public opinion on the Internet, the matter will be over over time.

it's not a big deal.

In private, of course, you still do what you should do.

But in fact, with the sudden end of taxi subsidies, a series of problems have arisen.

First of all, there is the passenger side. In the past, because of the huge subsidies, prostitution was almost free. As a result, many people used online ride-hailing to commute to and from get off work. It was a peace of mind.
To be continued...