On the eve of the release, the Lion King's promotional and distribution work reached the most intensive and intense time. Lion King's promotional advertisements can be seen almost everywhere in people's lives.

The three major TV stations have TV commercials for each of the prime time, bringing together trailers of many exciting clips and behind-the-scenes production highlights.

In the behind-the-scenes, the focus is on drawing the animals inside. Not only were sports and anatomical experts invited to give lectures to animators on the movement, behavior and skeleton structure of animals, but also arranged for animators to go to the zoo to see animals such as zebras and giraffes, and some more. Several real lions were also invited to the studio to let the animators and lions have close contact.

When the audience saw a group of animators sitting in the audience, and the experts on the stage explained to the crawling real lion, they almost couldn't help but smile knowingly.

Please, it’s a real lion, this is MGM’s tradition.

The opening of MGM is a filial lion. It is said that it was made into a real lion. And the opening of the book has been updated several times, and without exception, they were all looking for real lions.

Of course, in addition to sighing at MGM's fine tradition, many viewers who have watched the trailer and behind-the-scenes thought about how exciting the cartoons that were created in the cinema would be.

Let’s take a look at how this animal version of Prince’s Revenge will be presented.

Not only children, but also adults have the same idea.

Because after several wonderful cartoons such as Aladdin and Mulan, all viewers basically have the same understanding, that is, the cartoons produced by DreamWorks and MGM are really a family-friendly family-friendly ones, not only suitable for children to watch for young children.

Another thing is that the Lion King's soundtrack won two Oscars, Best Original Song and Best Soundtrack, not long ago, and the songs inside even made it into the top 20 Billboard.

Although the Lion King only held a few previews before the Oscars, there were not many viewers who could watch them in advance.

However, many critics of all sizes have invited many people to attend the preview screening. These critics have long praised the Lion King in their own reviews.

Before the release, MGM once again spent a large amount of publicity fees, allowing the critics to continue to blow and help their readers review it.

So, although Batman's production cost is 80 million, and the Lion King's production cost is only half of the 40 million, but in terms of the investment in promotion and promotion costs, the Lion King spent about 30 million, and Spider-Man only spent less than 20 million (after all, it is a popular movie and a sequel to the big IP, so there are enough fans to base the foundation, and the promotion and promotion investment is much less). After this calculation, the Lion King's total investment reached 70 million US dollars, while Batman's total investment was less than 100 million. The difference between the two is less than twice.

It is precisely such a huge investment that the other two films are not as expensive as the Lion King, and Batman's promotional and promotional cost are not enough to participate in the box office competition.

With the ambition of the earth, Little Little Angels diverted some viewers. Recently, Batman's box office hit after a few days of new releases and siphon audiences, the Lion King still won 19.3 million US dollars in the first three days of the first weekend of the release.

Compared to Batman's box office of $21 million in three days on the first weekend, it seems that the Lion King lost in the first round of competition.

But in fact, no one who knows what he knows will think that the Lion King lost.

Because the competitors are not at the same level at all.

When Batman was released, it took a month to release the best box office Charlie's Angels, which was released. It was already past the time for the box office to rise sharply, and both attendance and scheduled films have declined.

Another land's ambition was even more weak in subsequent development, and almost half of its potential was exhausted in one month of release.

These two movies have no energy to compete with Batman Return.

But when the Lion King was released, in addition to these two movies, there was Batman, who had just released the box office. The Lion King's biggest competitor was released before the release of the Lion King. Both the reputation and the box office had formed a hot topic in public opinion, and the momentum had already risen.

In addition, Disney's Ruddie Petty of the God of Wealth was also released the day before the release of the Lion King. As an opponent of the cartoon, it also greatly diluted the audience of the Lion King.

But even so, the Lion King still won the three-day box office of the first weekend of $19.3 million under heavy siege. This is no worse than the box office of Batman's first weekend of $21 million.

Even if you are arrogant, you are not only not bad but also much stronger.

This can actually be seen from the three days after the release of the Lion King, Batman's attendance rate dropped sharply by 30%.

However, although the attendance rate of Batman's return has dropped sharply, there is no need to worry that theaters will reduce Batman's schedule.

Because even though the attendance rate dropped sharply, the daily box office of Batman's return was still amazing.

All the theater managers can see how great the benefits Batman's return will bring to them. Therefore, not only will they not reduce the schedule of Batman's return, but they will continue to increase and expand the schedule as appropriate. Of course, the Lion King will also receive such treatment.

In this case, only the earlier films released, such as the Earth Ambition, the Charlie's Angels, or the box office results are not so impressive, such as Disney's Ruddler's Petty God of Wealth.

Like the Ambition of Earth, theaters will significantly reduce its filming schedule, and the box office trend of Lili Angel is stronger, but as the release time becomes longer, the attendance rate will inevitably fall further, and reducing filming schedule is inevitable, but it will not be as great as the Ambition of Earth.

Both the Ravens, the Little God of Wealth, are just released, and are backed by Disney, one of the seven majors. Naturally, there is no need to worry about the reduction in the screening when it is released.

But the box office of only $7 million in four days of release, which is pale in comparison to the super film Batman's return and the Lion King, which can get 21 million and 19.3 million in three days of release. There is definitely no expectation to increase the schedule in the future.

Although I didn't dare to compare with movies like Batman and the Lion King from the beginning, the box office of 7 million in four days was also a hit.

That's it?

Why are we the greatest cartoon company? Well, it is adapted from a world famous book with a wide reader base. Although the production cost is not high, the box office should not be so bad.

Great disappointment is the best adjective for Disney that sees the box office performance of the Ruddolls' stingy God of Wealth.

From the beginning, I fell behind completely, how can I fight?

There is no hope at all.

What to fight for?

No more contention.

Disney cut off more than half of the subsequent promotion and promotion investment.

It's completely lying flat.
Chapter completed!