The North American film market in June belongs to Batman's Return and the Lion King. Disney's Ruddler's Little God of Wealth does not bother them. Universal Pictures's half-wife box office performance after its release was stronger than the Ruddler's Little God of Wealth, but it is not much stronger. It did not splash much in front of the two films.

Even sometimes, sometimes the daily box office cannot beat the Lili Angels, which have been released for more than a month. This also shows how popular Lili Angels are.

As for the two films, whether it is Batman's return or the Lion King, they have not become the only one. The box office competition between the two films is basically half a dozen. Today, your box office is higher, but tomorrow it may be replaced by it.

But overall, the Lion King's performance is better than the Return of Batman, but this does not mean that the Lion King can only laugh to the end. After all, the Return of Batman will be released a few days ago than the Lion King.

So strictly speaking, the results obtained by comparing the daily box office results of these two films cannot explain anything.

However, what everyone agrees is that the box office champions of this summer’s summer season can only be produced in both.

Qiao Feng did not continue to stay in the United States to pay attention to the subsequent development of the Lion King. He took the time to fly back to Peking to attend the seminar.

This seminar is different from the past. He has participated in several seminars in the mainland film and television industry before, but they are all from a certain movie. The main purpose in the end is to sell movies to Qiao Feng, the big boss of Hong Kong.

This time it’s a big difference, it’s a seminar that truly relates to the future landscape of the mainland film market.

This has to be said back to last year's Hong Kong International Film Festival.

As the chairman of the film festival, Xie Jin had some in-depth exchanges with Qiao Feng at that time, mainly talking about the development difficulties of mainland films and the latest changes in the international film market.

After Xie Jin returned, he wrote letters to the leaders of relevant departments and made suggestions through his own connections. He hoped that the mainland film and television industry would learn from his Hong Kong peers, so that the mainland could carry out in-depth reforms to keep up with the pace of the world's mainstream film market.

Just so happened that the relevant departments were really shown by the booming development of the Hong Kong film market, especially seeing that Hong Kong movies can be exported to North America and even the whole world, which made leaders who have always wanted to expand their influence in the publicity portal see the direction.

It's very simple. If you want to have an influence, you must first align with the world in terms of software and hardware.

If you can't keep up with the mainstream in all aspects, how can you expand your influence and let the world hear your voice?

Xie Jin's ideas can be said to be consistent with the upper class.

Then there is the industry research to see the ideas of all parties. After all, the reform involves all aspects and cannot be decided by just a slap in the head.

After half a year of research and revealing the ideas of all parties on reform, the superiors decided to take the next step.

Invite the big guys in the film industry to discuss specific reform directions and related details.

Then Qiao Feng received the invitation as the subject of learning.

Not only him in Hong Kong, but also people from Shaw Brothers, Jiahe, and Princess Jin participated, and several people from the left-wing movies participated, including Qiao Feng’s old acquaintance and Fu Qi, the general manager of Yindu.

"Mr. Qiao, why do you ask us to do the film reform in the mainland? There are so many rules and regulations here, and our Hong Kong experience is not suitable for them."

Jiahe came to Cai Yongchang, one of the three giants. He knew that Qiao Feng had a good relationship with the mainland, so he came here as soon as he saw Qiao Feng.

Qiao Feng was chatting with Fu Qi, the general manager of Yindu Institution, and laughed and said, "You should ask Mr. Fu this. I came here at his invitation."

Fu Qi looked at Qiao Feng angrily. He didn't believe that Qiao Feng didn't know the reason. With his connections in the mainland, he was probably the first to know about the mainland entertainment industry.

Not to mention that many of the people participating in this seminar were his acquaintances, such as Lao Touzi and Xie Jin.

However, as Qiao Feng said, Yindu Institution is considered a matchmaker between the mainland and Hong Kong during this seminar. If there are any questions from customers in Hong Kong, he should be responsible for answering questions and answering questions.

"In recent years, the mainland film market has stagnated and even disappeared significantly, which has made many filmmakers very anxious. Although the stagnation and even decline of the film market is the result of various reasons, the common understanding of people with knowledge in the circle is that the current rigid film system is the main reason for this situation. The current system seriously restricts the development of film productivity. Films are an important propaganda portal and must not continue like this. Everyone agreed that reforms must be carried out." Fu Qi said.

Cai Yongchang nodded. Jiahe also had movies exported to the mainland, and he had more or less aware of the situation in the mainland. As Fu Qi said, the mainland's film system is very rigid.

If you don’t talk about anything else, just talk about the distribution of interests.

In Hong Kong, although companies such as Jiahe, Shaw Brothers and Princess Jin have both film companies and theaters, their interests occupy the vast majority.

But even if it is strictly distinguished in our company, the distribution of benefits should be like what it is.

The practice in Hong Kong is basically that film companies and theaters share the accounts.

After deducting the promotional costs, the film company can also get 40% of the box office.

But the mainland is different.

As the investor of the movie, the film studio can only get about 15% of the box office when it bears the biggest expense, that is, the production cost and the biggest risk.

For example, a movie has a box office of 30 million and a production cost of 5 million. In Hong Kong, roughly calculated, the producer can get 15 million, deduct production cost of 5 million, and deduct about 1 million promotional cost, and can earn 9 million without deducting other expenses.

No matter how high other costs are, the producers can make a profit.

But it won’t work in the mainland. It’s 15% of the 30 million yuan or 4.5 million yuan, and it can’t even recover the production cost.

This is still the case where the box office is six times the production cost.

There are several such high-reward movies, so the more film studios in mainland China make the more losses they lose.

Even if the money from the film studio is allocated by financial funds, the allocation is limited, and the films made are specified to not make money, which is likely to be a loss of money, which makes the film studios not even motivated to make movies.

The studios are not active in filming, and they are not invested in filming, and the box office is destined to be low. So when it comes to the film market, isn’t it the overall shrinkage and disappearance of the film market?

The same reason why Hong Kong movies have never regarded the mainland market as an existence worthy of attention is that they have no money to make.

There is no way to participate in the box office share, of course, there is not much money to participate. It is not that selling copyrights can cost much, let alone Hong Kong films are imported films for the mainland. They are not sold as many films as they want to sell, but are limited by the number of imported films.

Since a company may not be able to sell a movie to the mainland in a year, and it will not cost much money if it is sold, Hong Kong film companies will naturally not take the mainland market seriously.

Because for them, the mainland market is no different from none.

However, if the mainland prepares for reform, does it mean that the opportunity for Hong Kong movies to enter the mainland market is coming?

Thinking of this, Cai Yongchang's eyes lit up suddenly.

Originally, he was still thinking about dealing with the situation this time, but now it seems that he can't make any suggestions at that time.

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Chapter completed!