"I support Yang Yuanqing's opinion!" Finally, Liu Chuanzhi came out and said, "We used to make money in bed. It is indeed easy to make money, but it is impossible for the world to have such good things all the time. The price will eventually be pulled to a reasonable standard line, and this is something that will not happen sooner or later!"

"Xiao Yang helped us see this in advance, and I think it's good."

"I announced that starting next month, Lenovo Computer will launch brand new models. The prices of these models must be reduced to a level of about 1,000 yuan higher than Xiaomi Computer."

"The biggest weakness of Xiaomi computers now is their brand value. The moment they use the low-price strategy, it is completely gone. Our Lenovo brand value is still there, and we can earn more profits than Xiaomi computers, so that Xiaomi computers can only follow us and drink soup!" Liu Chuanzhi's words made the final decision, leaving all executives with nothing to say.

In fact, they also know that price cuts are inevitable, but they cannot raise them themselves, otherwise they will take the blame if something goes wrong.

"Chairman, I have another suggestion!" Yang Yuanqing suddenly said again.

"explain!"

"We can't directly reduce the price, otherwise the users who bought our computers at a price of 9,000 will be angry. At that time, they may cause big news and will be unfavorable to our company."

"The suggestion you just made is very good, that is, to launch a new series of models, which is different from the old models. The old models are still sold at the original price, so that the disgust of old users will be much lower. However, one thing needs to be paid special attention to is that the new models cannot be the successor of the old models. For example, the next LX series model launched should be LX23."

"But the new model cannot use this number. We can change it to a model like ULX1, indicating that this is not an upgraded version of the old model, thereby further reducing the disgust of old users!"

"In addition, we cannot directly reduce the price of new models. I think when it is launched, the price can even be a little higher than the old models. At the same time, we can take advantage of the opportunity of holidays to hold events and reduce the price by about 1,000 yuan in disguise."

"In this way, the new model will be able to continue to sell well for a period of time. Then we secretly fixed the price of the new model at the current event price, and then took advantage of the next festival to hold another event, reducing the price by about 500 yuan again!"

"If we cycle about five or six activities, our new model can be reduced to the predetermined price. At the same time, we can also use each price reduction activity to harvest a large number of individual users who plan to buy computers. Maybe we can harvest all users who plan to buy computers in two or three years in just a few months. In this way, this year's financial report will be better than last year's financial report. It is not a problem for our users to climb by millions!"

"Good idea!" Liu Chuanzhi nodded, his eyes lit up. He didn't expect that Yang Yuanqing would go out to practice and become more meticulous and smarter.

Moreover, after training in front-line sales positions, I have a better understanding of consumers' psychological insights and know that what consumers cannot refuse the most is price reduction. Lenovo has been conducting price reduction activities within a few months, and it can really completely harvest all the potential consumer market.

If Xiaomi wants to enter this market, it will be discovered that potential users have been harvested by themselves, which is a perfect plan!

The executives at the scene also looked at Yang Yuanqing with complicated eyes. This guy was indeed amazing. Even if he heard about his plan, he couldn't help but act very well. He was just his former successor, and he was really amazing.

"Then do it like this!" Liu Chuanzhi finally concluded, "From next month, our company will launch new retail market computer models and Internet cafe market models. In the new era, we cannot fall behind, otherwise no matter how big Lenovo is, it will fall apart!"

"Yes!" No one can resist Liu Chuanzhi's order. Once Liu Chuanzhi spoke, the association would run with his will.

"And you Xiao Yang!" Liu Chuanzhi looked at Yang Yuanqing for the last time. "Old Dong from East China District is in poor health recently. He has been in the hospital twice in three months and is still recuperating at home."

"I see, you will take over the burden of Lao Dong, let him rest well, manage the entire East China District, and strive to create new glory!"

"Yes! Ensure the completion of the task!" Yang Yuanqing said excitedly.

Lao Dong’s East China region is Lenovo’s business in the entire East China region. It is Lenovo’s second-ranked market and one of the most important positions of Lenovo.

Although Yang Yuanqing's position was higher than this position before, he was driven down after all, and now he is satisfied that he can return to this position.

After all, you have to eat at a glance, and the road has to be taken step by step!

"But I'm still a little worried!" Liu Chuanzhi sighed and said, "In the Internet cafe market, it's still too difficult for us to defeat Xiaomi. Are you really sure?"

"Chairman, we actually have a hidden advantage, which can give our opponent a fatal blow!" Yang Yuanqing suddenly showed a smile on his face.

"Oh, what's the advantage?" Liu Chuanzhi asked curiously.

"Chairman, do you still remember the cooperation agreement we signed with Microsoft?" Yang Yuanqing asked with a smile.

"Are you talking about the usage permissions of the window system?" Liu Chuanzhi said.

"Yes, it's this agreement. According to this agreement, when our Lenovo computer is sold, we can pre-install the genuine Windows system!" Yang Yuanqing said.

Speaking of this agreement, Liu Chuanzhi was actually very dissatisfied.

Because Lenovo sells computers without any system, but later, Windows systems became popular, and all buyers required sellers to install the Windows system in advance. Otherwise, in this very complicated era when the installation system was installed, netizens would not buy a computer without a window system.

Then Lenovo's dealers secretly installed pirated Windows systems for customers in advance, and Lenovo turned a blind eye to this. Anyway, Microsoft protested at that time, they could also shirk the dealer's behavior and punish the dealer.

In fact, Microsoft didn't care about these things at the beginning. After all, Microsoft's strategy was to use pirated systems to quickly occupy the third world market. After all, Microsoft knew that ordinary people in third world countries were not interested in spending thousands of yuan to buy a computer system.

It is impossible for Microsoft to seek lawsuits and claims from these ordinary people one by one.

But later Microsoft discovered that ordinary people were unwilling to pay, but ZF was willing to pay, and ZF had to pay. After all, ZF was absolutely impossible to bear the stigma of using pirated systems.

So Microsoft took the initiative to send a lawyer letter to Lenovo, asking Lenovo to pay for the Microsoft system usage fee.

At the beginning, Lenovo answered Microsoft with dealer behavior, but Microsoft directly named the computer purchased by ZF. This was the computer purchased directly from Microsoft. The pirated systems on these computers could not be installed by ZF!

Of course, these pirated systems cannot be installed in ZF. If Lenovo dares to say this, Lenovo will be gone.

On the other hand, ZF also made it very clear that the system must be included when purchasing, otherwise they will not buy it.

Lenovo, which was blocked from both ends, had no choice but to sign a cooperation agreement with Microsoft, saying that all computers sold to ZF would have to pay a genuine license fee.

However, Microsoft also knows that Chinese people don’t have much money and they are unwilling to do their business, so they don’t sign the final authorization fee, which is about $30 million a year.

But this has already made Liu Chuanzhi very unhappy. After all, this is the alliance under the city.

However, Lenovo later sold the computers to ZF, and each backhand increased by 800 yuan. No one opposed it and no sales declined. Lenovo instead made all the authorization fees back.
Chapter completed!