Chapter 372 Who is losing money
A large part of the reason why Yang Yuanqing is willing to lose money and gain publicity is the sales of game cartridges.
The cost of a game card is 20 yuan, and it can be sold for 50 yuan. This is the real profit. So even if the game console is sold at a cheap price, Yang Yuanqing can make it back on the cartridge.
But now Xiao Hammer declares war on the game cartridge, reducing the price of the game card to 30 yuan, so that the profit you can make on the game cartridge is only 10 yuan left.
Yang Yuanqing suddenly didn't know whether he should follow him.
If you follow, then Xiaobawang may really have to enter the space of zero profit or even negative profit.
And if you don’t follow, then you won’t be able to raise the price of the Little Bull.
The so-called price reduction is a good time, and the price increase will require the whole family’s crematorium.
Customers will never accept that the price you have already reduced has risen again. If you accept it, there is only one possibility, that is, there is no competitor of the same type and level in the market, and you are the only monopolist, so the price will naturally rise back as you want.
But the question is, if there is no such competitor in the market, why should Xiaobawang cut the price? Isn’t this completely unnecessary?
So Yang Yuanqing was in a dilemma. He found that he was either rising or not. In the end, he sat down all night, and Yang Yuanqing finally decided to accompany him to the end.
So the next day, Xiaobawang announced the same promotion as Xiaomao, and the price of Xiaobawang learning machine was reduced from 199 to 179, which is still ten yuan cheaper than Xiaomao.
This time, Xiaobawang really had no profit at all, because he earned 200,000 yuan on two game cartridges, and now all subsidies have been made into Xiaobawang learning machine. Overall, this time it is really zero profit.
But Xiao Hammer was even more ruthless than Yang Yuanqing imagined. Xiao Hammer also announced the price cut, once again lowering the price of 179 to 169.
"Wm!" Yang Yuanqing, who never swears, couldn't help but curse in the office. He is now completely stolen. He is not just about going forward or retreating.
In the end, I could only grit my teeth and announce that the price of Xiaobawang was reduced to 168, which was one yuan lower than that of Xiao Hammer.
This is a very helpless signal from Yang Yuanqing. Don’t continue to fight so hard, otherwise everyone will have to lose money.
Xiao Hammer seemed to have accepted this signal and did not announce a new promotional policy, and both sides completely calmed down.
One is a two-dish cassette of 168+60 yuan, and the other is a two-dish cassette of 169+60 yuan, which has reached a price balance.
But Yang Yuanqing felt very distressed. Now every time he sells a piece of Little Boy, he will lose about 5 yuan. The more he sells, the more he loses, and this is simply cutting his losses.
Of course, Yang Yuanqing decided that he must persevere, because the little hammer on the other side must also be cutting his wounds, and their production costs are definitely higher than those of him. If he persists, victory must belong to him.
Yang Yuanqing would never know that almost 95% of all Xiao Hammer's production parts were transported from Daqian's production base.
At this time, Mr. Ni's laboratory had been operating normally for three months. This old guy had completely entered a state of forgetting to eat and sleep. Every day, he brought a large group of pitiful researchers to charge one after another to the chip field.
Of course, there are still big problems if you want to directly study chips.
Chip technology is like the pinnacle of a skill tree, the last skill. Only when players start from the root of the tree and master each basic skill, can they completely light up the chip technology, the highest peak.
So when studying chip technology, Mr. Ni overcomes many mixed technical difficulties... These original technical difficulties are very difficult for China, which lacks scientific research equipment.
However, after Boss Jia successively invested 300 million US dollars to purchase the most advanced equipment, these technical difficulties only need a slight push to break through.
After all, Chinese people are no more stupid than anyone in the world. At this time, the lab is concentrated in the smartest group of people in China. Now these people have the most advanced weapons in their hands. If this cannot be broken through, then Boss Jia will really have to disband this research center.
The primary school tycoon produced by Daqian originally only achieved 70% domestic production, and 30% of the components must be imported from abroad.
With the step-by-step development of the research center, these components that must be imported have been conquered one after another. In addition to some components that require special equipment to be produced, other parts that only require changing the material formula or production process will be localized as soon as possible.
As we all know, if anything is successfully localized by China, the price will directly dip.
For example, there is a special resistor, and the import price of foreign countries is two yuan per RMB, so there is no bargaining. However, after realizing domestic production, the real cost is only 1 cent. How can you resist others?
These domestic parts were naturally supplied to Xiao Hammer, the illegitimate child. Yang Yuanqing thought that Xiao Hammer's production cost was higher than that of him, at a price of more than 180 yuan.
But in fact, the production cost of Xiao Hammer has been reduced to less than 100 yuan. Moreover, as the research center continues to light up the technology tree, various components are gradually becoming domestically produced, and the final cost may be reduced to less than 60 yuan. If all parts are successfully produced in China, according to Mr. Ni's estimate, 30 yuan is enough.
So now, even if it is sold at 169 yuan per unit, Xiao Hammer's actual profit is still 70 yuan. Boss Jia doesn't let Xiao Hammer continue to drop, because he is afraid that our Manager Yang will stop playing and stop the loss in time. That's so boring, so it's not as interesting as watching others slowly bleeding.
At the same time, Boss Jia also started a new round of negotiations with the Yuzhang Municipal Government. Soon the two sides reached a cooperation agreement. The government paid the land and paid a lot of money. On the land of Xialuo Town, Yuzhang City, a new provincial economic development zone was built, called "Yuzhang North Electronic Technology Technology Development Zone."
Because Mr. Ni broke through many scientific and technological technologies during the research and development process, Mr. Jia decided to simply focus on Daqian and establish the first electronic technology technology research and manufacturing center in Yuzhang City to localize all these scientific and technological achievements.
Of course, Daqian will definitely occupy a large piece of land in this development zone and build a brand new high-tech electronics production base, just like the Foxconn production base that will be spread throughout China in the future.
These were carried out in secret, which was also the matter that Boss Jia has been operating with full concentration recently. After all, the matter in the entire development zone is very relevant and deeply related. It involves the economic changes in the entire Xijiang Province. It is definitely a time for the central government to approve and discuss. It is not decided so quickly. Boss Jia can only advance slowly step by step, and then continues to run around between the imperial capital and Yuzhang.
As for the price war with Lenovo, Boss Jia did not trade it himself, but threw the matter to Zhu Qiushui and asked her to take responsibility.
Chapter completed!