Section 66: Strategic planning

"Director Zhao, if we report this problem, will we be considered to be jealous of the investment promotion achievements of Longtan District and deliberately destroy their investment promotion work?" The person who spoke was Wu Han, deputy director of the project office.

"Of course we cannot directly react in this way, but we can do it in other ways." Zhao Guodong smiled, "This should be the responsibility of the environmental protection department. Andu City is not only Andu City, the citizens of Andu City, but also the political, economic and cultural center of the entire Anyuan Province. How can the Thousand-year-old ancient city forget everything for some small profits in front of you?"

"Well, that's true. For the interests of the general public and conscience and morality, we should all actively respond to this issue." Huang Zhongjie and Lou Fang exchanged their eyes knowingly, but the strange smile at the corners of their mouths exposed their inner thoughts.

This kind of reaction with a moral sign is simple. It is not easy to avoid suspicion. If you send a letter from the people of Longtan or Andu to the provincial party committee, provincial government and the State Environmental Protection Administration, no one can turn a blind eye. No matter how you go, you have to come down to check and ask.

No matter what the result is, after the end of May, even if the result is done and the fall of Longtan District means that Jiangkou can be at least shortlisted. Zhao Guodong is just a righteous man on the surface, but in fact, you can tell that his eyes are not less bad than anyone else.

"Well, I believe that people with conscience should be able to discover the evil deeds of Longtan District that ignore the interests of the general public. The act of stopping such evil deeds will surely be supported by all the people in the know." Zhao Guodong also smiled calmly. Huang Zhongjie and Lou Fang are both cunning guys, so they should not be unable to hear the hidden meaning.

A meal is a small gain. Zhao Guodong believes that Huang Zhongjie and Lou Fang will do those unshirkable jobs in public and private affairs, which is enough.

The Zhao Deshan and Zhao Changchuan brothers have returned to Jiangkou twice to study the Canglang Mineral Water Project.

The construction of the project factory was quite smooth, but the construction work volume was not large, and the requirements for several factories were not very high. On the contrary, the road from the factory site to the provincial highway took a lot of effort. The Canglang County Government also showed some sincerity and rebuilt the provincial highway from Canglang County to the neighboring province, which also allowed cars coming from Pennsylvania to smoothly lead to the Canglang Mineral Water Plant.

Zhao Deshan's main job in the near future is to contact several transportation and logistics companies in Pennsylvania to do a good job in the huge logistics pressure that the company may face once it starts construction. Canglang Railway Station is also Zhao Deshan's main public relations target. Fortunately, Zhao Deshan's generous personality and generous work soon became very enthusiastic with a group of people at Canglang Railway Station. He usually drinks and plays cards when he has nothing to do, but he actually looks very close.

Zhao Changchuan's work is much heavier, and he is responsible for the advertising matters. Zhao Guodong's creative ideas are fully reflected in the advertisements produced by Jinxiu Advertising Company. Recently, Canglang Mineral Water has not yet paid so much money to invite celebrities to endorse others, so he can only put some effort into creativity and production. After the advertisement is finished, Zhao Changchuan immediately sent it to Zhao Guodong for review. Zhao Guodong was basically satisfied. After mentioning a few modifications, he was considered passing.

Other publicity activities are also in full swing. We strive to fully promote Canglang mineral water when it appears in the provincial TV station and Andu City TV station, and create a ubiquitous atmosphere. In the atmosphere where the public still has a relatively high trust in advertising, this method is undoubtedly the lowest cost and best effect.

Zhao Guodong also helped Zhao Changchuan contact some departments, such as civil affairs, education, health and other departments, but what Zhao Guodong could do was to match the situation. Zhao Changchuan could only wear the specific operations. Fortunately, Zhao Changchuan was no longer Wu Xia Amon, and he wore a Pier Cardan suit and a Rolex gold watch (fake) area. Although he was younger, he could still look like a human.

The crown rented by a state-owned enterprise in Pennsylvania through relationships also played a role. At least in the show of the arrival of the visit in Andu City, some guys who were looking down on the eyes felt the different responses of this company. The drivers respectfully called Mr. Zhao, Mr. Zhao, which made many people look at this young man with admiration. These days, the crown car with full-time drivers is not something that anyone can get on.

"Brother, everything is ready. The equipment has been installed and debugged in advance. We have even conducted trial production for two days. Everything is normal. Various laboratory equipment and sterilization equipment can also work normally. We also invited Pennsylvania Health Quarantine Institute, Canglang County Health Quarantine Institute and Industrial and Commercial Bureau. The quality inspection department intervened in advance for acceptance. Everything is very satisfactory. The county is also looking forward to it. I hope that our company can make a comeback and gain some reputation for them in Canglang County and attract more investors."

Although Zhao Changchuan was much tanned and thinner, he was surprisingly strong in spirit. His eyes were also powerful when he spoke, and he looked like a corporate boss. Zhao Deshan willingly acted as Zhao Changchuan's deputy, sat aside and listened to Zhao Changchuan's introduction. He only added when it came to the work he was responsible for. The cooperation between the two brothers was quite harmonious, which made Zhao Guodong feel very pleased.

"Where is Liu Cheng?" The first textile factory in Andu has been declining. Liu Cheng finally accepted Zhao Guodong's suggestion and resigned to Pennsylvania shortly after the Spring Festival to help Zhao Changchuan build a factory.

Zhao Changchuan did not expect that his elder brother did not ask about other things. Instead, the first one asked about Liu Cheng was stunned. After a moment of being stunned, he said: "Liu Cheng is now staying in the factory and is mainly responsible for infrastructure and debugging, which is OK."

"What is okay?" Zhao Guodong glanced at the two brothers, "He is your brother-in-law, you have to respect him! I don't want you to hand over all the power to him, but at least he is a trustworthy person. You must remember this! Especially when you are running away, it is even more important for him to stay in the factory. Changchuan, you must boldly hand over some secondary affairs to him. No one is born to know. Didn't you and Deshan grind in the gravel field for half a year? Do you dare to say that you can be familiar with the road and ease now?"

Zhao Guodong's sharp eyes made Zhao Deshan avoid his gaze with guilt. However, Zhao Changchuan seemed very natural. "Brother, I did not reject Liu Cheng, but he has just gone now. If he wants to be responsible, he has to adapt for a while and have to let the people in the factory get familiar with it. Otherwise, it would be unsafe to hand over all the affairs to him like this."

"Well, you can do it yourself, I can trust you." Zhao Guodong glanced at Zhao Deshan, who was a little unnatural, "Deshan, why is he your brother-in-law? I don't care what you think in your heart. Let me tell you that if you want to accomplish something, if you can't work together within the company, then failure is inevitable, especially in the early stage of the company's establishment. Do you understand?"

"I understand." Zhao Deshan's voice seemed so weak as if he was mosquito-like.

"Changchuan, since you can already test the production, I suggest you can try the waters in Pennsylvania now. The mineral water produced can be given a part of it to the party and government departments, banks, schools and factories in Pennsylvania. On the one hand, it can create an impact, and on the other hand, it can also take this opportunity to closely connect with the local party and government departments. This advertising effect should be quite good in the early stage, but the quantity should not be too large, it must reflect its value. Your packaging is quite exquisite. I looked at the samples and this point was quite successful. Especially for this fast-moving consumer goods, exquisite packaging is particularly important, and it has an incalculable effect on impressing consumers' psychological sense."

As soon as he heard Zhao Guodong's speech, Zhao Changchuan subconsciously took out his notebook and started recording.

"Banks should not be careless. The relationships that should be maintained must be maintained, and what should be connected must be connected. I suggest you can leave them to Deshan for this. He may be a bit rougher in other things, but I think the relationship between contact and collusion is OK. The cunning rabbit has three holes, so don't pin your hopes on one family. The relationship between Canglang County Agricultural Bank must be implemented to avoid cutting off the fire at the last moment. In addition, I want to hand over the financial departments such as the relatively loose management of the Credit Union and the Alloy Association to Deshan for contact. I believe that as long as we advertise together, these units will start asking them to borrow from them, and they will ask us to borrow from us!"

Zhao Changchuan nodded repeatedly. Compared with the rigidity of state-owned banks, credit unions and alloy associations are indeed much more flexible in mechanisms and simpler or more hasty in risk assessment. This is naturally the best for the pioneering Canglang Mineral Water. Zhao Changchuan also noticed this point, but he has not had much spirit or mind to do it specifically.

"On this side of the distribution channel, Changchuan, this is another focus of your work. After the advertising layout is completed, your focus must be shifted to this point! The channel must be smooth, but more importantly, there must be a clear plan for capital recovery! The focus is on Andu, and then gradually advance to other important second-level cities in the province. You must choose a channel dealer with relatively good credit. It is better to give a little discount on price or time, but require them to abide by the contract extremely well. This must be kept in mind!"

Zhao Changchuan knew that many fast-moving consumer goods collapsed due to the breakdown of the fund recovery channel, perhaps due to other reasons, but ultimately it will be reflected in the problem of fund recovery.
Chapter completed!