Chapter 258 Playing data overtakes "Unfortunately No If" comes out again(2/2)
The playback volume of "Singing Loudly" on the second day did not slow down much, and it is still increasing at a very fast growth rate.
On the contrary, the playback volume of "Flavor of Love 4" began to grow at a crawling rate on the second day.
24 hours after the show starts.
The number of views for the first issue of "Singing Loudly" exceeded 50 million.
The playback volume of "Flavor of Love 4" is only 36 million, which does not meet the average standard of the variety show playback curve.
According to the variety show playback curve, "Flavor of Love 4" has been viewed 20 million times in one and a half hours.
Theoretically, the 24-hour playback volume should reach 40 million.
However, the 24-hour viewing volume of "Flavor of Love 4" was only 36 million.
This shows that "Flavor of Love 4" lacks stamina.
This is also a characteristic of the fan traffic brought by top stars. The opening data is hot, but it is not attractive to passerby audiences, so it has insufficient stamina.
Even though many fans click on the program multiple times the next day in order to watch their idols.
But variety shows are not songs. Songs can be repeated all day long. If you watch a variety show twice, you will be a die-hard fan. If you watch a variety show for a day, you will be a fan.
therefore.
The 24-hour playback volume of "Flavor of Love 4" is only 36 million, which is far lower than the 50 million playback volume of "Singing Loudly".
last night.
Fans of Lianwei 4 and Feng Heyu were partying on Weibo, holding data comparison charts and stepping on the faces of Fang Xing fans.
However, the arrogance of these fans could not last until the next day.
Since the early hours of that night, the playback volume of "Singing Loudly" has equaled that of "Love 4".
Directly overtook the next day.
The number of views in 24 hours exceeded 14 million.
The comparison is too harsh.
Fang Xing's group of fun-loving fans are not fuel-efficient. The night before, they were ridiculed by Feng Heyu's fans.
If someone rides on my face one day, I will ride on my face again the next day.
[Isn’t it very arrogant last night? It even beat “Singing Loudly” by twice as much. How come the 24-hour playback volume is so low? 】
[I didn’t even make it to the second day. I really opened the champagne at halftime and made myself so happy.]
[I still can’t help but beat myself up. It’s been less than a day and I’ve already been beaten. Can’t I wait until the second period? 】
[Last night, some fans used the data chart to throw a swipe at me, why didn’t they do it today? If you don’t throw the picture away, it will be my turn. (View volume comparison chart.jpg)]
After the playback volume of "Singing Loudly" surpassed the next day, the gap in playback volume between the two programs became wider and wider.
After "Love 4" passed the traffic effect on the first day, its stamina became worse and worse.
It can be seen from the fact that the 24-hour playback volume is lower than the average. It may be a problem for the final average playback volume to exceed 100 million.
"Singing Loudly" is different. The number of plays continues to grow and is very stable.
Without waiting for the second episode to air, on the third night, Penguin Video increased the promotion level of "Singing Loudly", and the number of views officially exceeded 100 million that night.
the other side.
Wandou Video was not willing to accept the failure of "Taste of Love 4" and also increased its promotion efforts.
However, the stamina of "Flavor of Love 4" is getting worse and worse. Even with increased promotion efforts, the growth in playback volume is very slow.
On the third day, when "Singing Loudly" had more than 100 million views, "Taste of Love 4" barely reached 50 million views due to a large amount of promotional resources.
Comparing the two, the contrast becomes more and more tragic.
On the first night of the two shows, within an hour and a half of the show, fans of "Flavor of Love 4" rushed to tell each other, announcing that the number of views of "Flavor of Love 4" had doubled that of "Singing Loudly".
Now, three days have passed.
"Singing Loudly" has surpassed the number of views, and with its tough attitude, it has doubled the number of views of "Love 4".
"Love 4" took the lead in the number of views at the beginning, then tied at 12 o'clock that night, and then three days later, it was doubled.
This kind of change and contrast makes fans of Lianwei and Feng Heyu feel like they are mourning for their heirs.
…
"Singing Loudly" not only exploded in terms of broadcast volume on online platforms, but also showed great growth potential in the ratings on Donghai Satellite TV.
After the TV station broadcasts the variety show the night before, there will be a rebroadcast at noon the next day.
Usually, the ratings of reruns are only a quarter of the ratings of the first broadcast, or even less.
After all, the rebroadcast time period is noon, and the ratings are not high to begin with, plus it is a rebroadcast.
Most viewers have already seen it and will rarely watch it again.
However, the rerun ratings of "Singing Loudly" actually reached 0.3%, which was one-third of the premiere ratings.
One third may not seem very high at first glance, but that's the midday ratings.
Moreover, many prime-time TV series have passed the test if their ratings reach 0.3%.
The ratings for the noon rebroadcast reached 0.3%, which is a very scary figure.
After Donghai Satellite TV saw this replay data, it sensed that "Singing Loudly" might continue to explode.
Therefore, we began to increase the advertising of "Singing Loudly" in other time periods and broadcast the preview of the second episode, preparing to boost the ratings of the second episode.
at the same time.
"Unfortunately No If" began to spread across the Internet, and many music anchors on live broadcast platforms began to cover the song during live broadcasts.
The short video platform has also been widely spread, and this song has become popular.
Due to the increasing popularity of "Singing Loudly" and "Unfortunately No If", they have been searched continuously.
Fans of "Love 4" and Feng Heyu were completely shut down and did not dare to clamor on Weibo like they did on the first day.
However, Feng Heyu's fan base is still holding back on counterattacks and is preparing to hit the ratings when the second episode of "Love 4" is launched. As long as it can overtake "Singing Loudly", it will be a victory.
The popularity of the first episode of the variety show does not represent the popularity of the entire season.
There are also some variety shows that have mediocre numbers at launch, but turn around in the mid-term thanks to word-of-mouth.
Therefore, until the last episode of the show is broadcast, the outcome will not be determined.
Chapter completed!