Chapter 258 The playback data exceeds the previous mark, "Unfortunately No If" is out of the circle again

9:30 pm.

It started broadcasting at 8 o'clock, and I watched the program at normal speed. I finished watching it at this time.

Therefore, the effective play volume at this point in time is usually regarded as an important data.

The views of "Flavor of Love 4" exceeded 20 million at 9:30 pm, which is a very good result.

Based on this calculation, as long as the reputation is not too bad, the number of views on the first day of "Flavor of Love 4" is expected to exceed 40 million.

Since the variety show is updated every week, the final average number of views will be three to four times the number of views on the first day.

This means that the average playback volume of "Flavor of Love 4" will basically exceed 100 million.

This amount of playback is close to the genre ceiling in romance dramas.

the other side.

An hour and a half after "Singing Loudly" started, Donghai Satellite TV had finished broadcasting it, and a preview for the next episode was shown at the end.

The ratings for the first episode were pretty good, with a ratings of 0.9%, which is already an excellent level.

In the current satellite TV environment, if the ratings can reach 0.5%, it is already a passing level, and if it reaches 0.8%, it is an excellent level.

You can celebrate if the ratings break 1%.

Therefore, the opening ratings of "Singing Loudly" were pretty good.

Of course, this is only the first issue.

The ratings of the first episode can only show that the early publicity attracted viewers. Whether it can retain the viewers is another matter.

There are some programs that have high ratings when they first air, but then start to decline in the second episode.

This kind of program obviously starts high and goes low.

When this happens, it usually means that the publicity effect is good and the audience is attracted, but the quality of the program is average. After watching the first episode, the audience is not very interested in the second episode. Therefore, when the second episode is broadcast next week, some

The audience stopped watching.

Or maybe the quality of the program is so-so, and it is a watchable or not-watchable type. The audience is too lazy to watch it in front of the TV the night it airs, and plans to watch it again when they have free time the next day.

As long as this happens, the ratings will plummet.

Therefore, if the first episode has good ratings, it can only be said that it has started well, but whether it can stabilize the ratings is another matter.

In addition to Donghai Satellite TV, "Singing Loudly" is simultaneously broadcast on Penguin Video.

At 9:30 p.m., the number of plays of "Singing Loudly" reached 10 million.

This amount of playback is considered acceptable.

According to the playback curve of variety shows, if the reputation does not explode or collapse, the playback volume on the first day will most likely reach 20 million.

The final average number of views will be three to four times the number of views on the first day.

In other words, the final number of views is expected to reach 80 million.

The passing number of views for an S-level variety show is 40 million, and the passing number for an S+ level variety show is 60 million.

The final investment in "Singing Loudly" was 180 million, which is an S-level investment. Based on the number of plays that night, the result was passing, or even better than passing.

only.

Fans of Love 4 and Feng Heyu on Weibo insist on comparing "Love 4" with "Singing Loudly".

I think "Love 4" completely beats "Singing Out Loud".

At 9:30 p.m., the premiere of the first episode came out, and Lianwei fans started to party.

The topic of comparison of the playback volume of "Love 4" and "Singing Loudly" became the first hot search topic.

[Sure enough, Donghai Satellite TV has no foresight and actually gave the schedule of "Love 4" to "Let's Play". Is it okay now? Is it on the street? 】

The ratings and playback volume of "Singing Loudly" are both at an excellent level and have nothing to do with being a hit.

However, this cannot stop fans from enjoying the playback data.

only.

The situation began to reverse after 9:30.

After the show ended, "Unfortunately No If" became a hot search topic.

Because in the program, this song was only played once.

Especially viewers who watch Donghai Satellite TV can only listen to it once, and they can’t go back and listen to it.

Therefore, after watching the show, the audience began to search for this song online.

As a result, "Unfortunately No If" quickly became a hot search topic, and its hot search value soared.

at the same time.

The hot search for "Wu Junchen, Fang Xing sharing the stage again" has also become a hot search topic.

A large number of fun people and sand sculpture netizens like to read this kind of topic the most.

Moreover, the topic of [Wu Junchen and Fang Xing share the stage again] should be combined with the song "Unfortunately No If" for the best effect.

As a result, these two hot searches began to support each other and soared.

At 10 o'clock in the evening, the hot search term "Unfortunately No If" surpassed "Love 4" and directly shot to the top of the hot search, squeezing "Love 4" down.

…

Not only that.

When viewers watch variety shows, they may not watch it twice or three times, but when they hear a good song, they will definitely watch it again and again.

Therefore, viewers who watched "Singing Loudly" on Donghai Satellite TV and wanted to listen to the song again had no choice but to search online, and naturally found Penguin Video.

This caused the playback volume of the Penguin video "Singing Loudly" to continue to grow rapidly after 10 o'clock.

Originally, the playback volume of variety shows grew fastest in the first two hours, and would slow down later.

However, the playback volume of "Singing Loudly" continued to skyrocket after 10 o'clock.

At 9:30, the number of plays of "Singing Loudly" reached 10 million.

At that time, the number of views of "Flavor of Love 4" was 20 million.

At 10 o'clock, the number of views of "Singing Loudly" reached 15 million. The number of views of "Taste of Love 4" was 22 million.

At 11 o'clock, the playback volume of "Singing Loudly" exceeded 22 million, and the playback volume of "Flavor of Love 4" was 24 million.

The playback volume of "Flavor of Love 4" at the beginning was twice that of "Singing Loudly".

Fans on Weibo rushed to tell each other excitedly. They were so excited that "Love 4" crushed "Singing Loudly".

However, the playback advantage of "Love 4" did not even last until the second day.

At 12 o'clock that night, the views of the two programs both reached 26 million, which was already the same.

The playback volume of "Love 4" is only four hours ahead.

It was the same at 12pm.

Moreover, this is because the premiere of Donghai Satellite TV affected the online broadcast data, otherwise the opening data of "Love 4" would not be so far ahead.

That night.

"It's a pity there is no if" became the number one hot search on Weibo, and then the song began to spread to major online platforms.

the next day.

The popularity of "Unfortunately No If" began to attract passers-by and viewers to flock to Penguin Video to watch the program.

After a good song is released, passers-by and the audience will become curious. Since this program has a good song, then this program should also be good.

After having this idea, passersby viewers will naturally click on Penguin Video and take a look at the program to see if it is good or not.

Coupled with Fang Xing's own popularity and Mr. Tang Songhua's national popularity, the viewers who clicked in unknowingly continued watching.

For major video platforms, the standard for playback volume is not that the playback volume will be calculated when viewers click on the video.

Because the full name of playback volume is effective playback volume, the statistical standards of major video platforms are similar. You also need to watch a video for more than 6 minutes to be considered an effective playback volume.

Of course, the same member account can generate multiple effective views.

For example, if you watch a program on the first day and the viewing time exceeds 6 minutes, an effective playback amount will be calculated.

If the viewer clicks on the program again the next day, and the viewing time is also more than 6 minutes, it will be counted as effective playback again.

therefore.

Many viewers cannot find the CD version of "Unfortunately No If" online. If they want to listen to the song the next day, they can only click on the program again.

Or you can watch it on Penguin Video and find the pure version.

The exclusive version of the program will also be counted in the program playback volume.

therefore.
To be continued...