"When our operations department was discussing the publicity plan, we proposed a plan, which was to treat "The Beginning" and "Pillow" as competitors at the same time.

“Pull out a banner on the homepage and put the posters of the two dramas on the homepage banner, directly telling the audience that this is a suspense drama showdown, which will ignite the topic.

“In this way, the popularity of the show will definitely be very high.

"Of course, with this kind of publicity, the party that loses the competition will have a more miserable outcome."

After hearing this, Fang Xing understood what it meant, and said with a smile: "Isn't that what you did when "Wulin Gaiden" and "Blood Rain" were launched?"

That time, Penguin Video deliberately caused trouble by launching a promotion on the homepage, putting "Wulin Gaiden" and "Blood Rain Jianghu" together, and said that this was a showdown between rivers and lakes.

Naturally, "Wulin Gaiden" won.

However, it is still unclear whether "The Beginning" can win this time.

Once the broadcast volume of "The Beginning" loses to "Pillow Crime", the drama that failed in the competition will become a stepping stone for its opponents.

When "Wulin Gaiden" was launched, Fang Xing had never produced a TV series and was just a newcomer in the film and television industry.

So Penguin Video directly used this promotion strategy without discussing it with Fang Xing.

It's different now.

Fang Xing and Penguin Video already have an in-depth cooperative relationship, so Li Xueying took the initiative to discuss with Fang Xing on publicity strategies.

After listening to Li Xueying's explanation, Fang Xing smiled and said, "Mr. Li is just afraid that I will lose."

Li Xueying laughed and said: "I am really optimistic about "The Beginning", but the cast of "Pillow" is really good. The two male protagonists have a lot of fans of the drama, so it's hard to say the outcome.

"So, I would like to hear your opinion on whether we should use the promotion strategy of a suspense drama showdown.

"After all, with this strategy of strengthening competition, the losing party will become a stepping stone for the opponent."

Fang Xing naturally has great confidence in "The Beginning", but when it comes to this topic, of course he cannot let go of this opportunity to fight for resources.

Therefore, Fang Xing pretended to be thinking, and after a moment he said, "Mr. Li must be trying to use this publicity strategy, right?"

Li Xueying nodded: "Of course, a publicity plan that can ignite the topic will definitely be effective. However, this publicity plan is too extreme, and most film and television companies will not agree."

The fact is, as Li Xueying said, most film and television companies shoot TV series and broadcast them on video platforms, and they definitely don’t want to be a stepping stone for others.

As long as the quality of the drama is high enough, it can become popular using ordinary publicity strategies, so there is no need to take risks.

After all, once you lose, your opponent will take advantage of you.

Therefore, in the film and television industry, most production companies do not agree with this kind of publicity plan.

Fang Xing smiled and said, "If I agree to this publicity plan, how will Mr. Li plan to make up for our huge sacrifice?"

Li Xueying knew that Fang Xing was bargaining, so she shook her head and said with a smile, "Tell me, what do you want?"

"More publicity resources, especially external publicity resources." Fang Xing made the request directly without mincing words.

Li Xueying raised her eyebrows when she heard this request: "External publicity resources? Do you think this drama can be successful?"

Generally speaking, the external promotional resources of a video platform are prepared for circle dramas and used to win new users.

Therefore, external publicity resources will only be reserved for big hit dramas that are out of the industry.

This means that only after a drama becomes popular can it receive external publicity resources.

However, what Fang Xing now means is that for preliminary publicity, external publicity resources must be increased.

Therefore, Li Xueying was a little hesitant.

Fang Xing nodded and affirmed: "Yes, I agree with the platform's radical publicity plan, but the premise is that I will be given the highest standard of external publicity resources."

Li Xueying thought for a moment and nodded in agreement: "Yes, the external resources for early promotion are mentioned as S-level. However, the promotion level after the broadcast will be adjusted based on the playback volume and audience feedback."

In fact, all video platforms will adjust their promotion resources based on the launch data of the series.

Once it starts broadcasting and becomes popular, the promotion level will definitely be downgraded.

The promotional resources of the video platform are all money, and it is impossible to spend them on street dramas.

This is the competition rule in the era of online dramas. Even if Li Xueying didn't say it, Fang Xing knew it.

Therefore, Fang Xing readily agreed: "Okay, if "The Beginning" is released and fails, I won't have the shame to ask Mr. Li for resources."

The two parties had a pleasant chat, and they were both cheerful people. They knew what the other party wanted and gave it to them readily.

After the negotiations were completed, the time entered July, and the promotion of "The Beginning" entered the final sprint stage.

An opening promotion appeared on the homepage of Penguin Video, and a special topic "Summer Suspense Drama Showdown" was released.

This home page opens with big promotions, the main promotions are "The Beginning" and "Pillow Sin".

In addition, there are several other suspense dramas, but they are all made up.

The opening poster on the homepage shows "The Beginning" versus "Pillow Crime".

As soon as this promotional poster came out, it instantly became a topic on Weibo and quickly became a hot search topic.
Chapter completed!