Chapter 326: Box office overtake, the strong stamina of "Spirited Away"

Penguin Pictures executives held an emergency meeting to discuss the film arrangement of "Ares" and "Spirited Away".

The attendance rate of "Spirited Away" on the second day was 78%, which has already shown its strong potential.

It is inevitable to increase the film schedule, but how to distribute the film schedule between the two movies is a topic that needs to be discussed.

If possible, Zhang Changfeng certainly hopes that both movies will get high-ranking films.

The problem is, other film distribution companies think the same way.

The box office of "Rock Detective 2" and "The Greatest Man" were both low, especially the second day box office of "Rock Detective 2" was close to that of "God of War".

Under such circumstances, the distribution company of "Rock Detective 2" is also actively striving to schedule the film.

"Rock Detective 2" would be considered good if its film schedule didn't increase on the third day. It's simply impossible to beat its film schedule.

Therefore, the film schedule for "Spirited Away" could only be squeezed in from other places.

The first film to be squeezed into the schedule was "The Legend of God of War".

Judging from the box office data on the second day, the film schedule of "The Greatest Man" will drop slightly, but the drop will certainly not be too large.

Therefore, if "Spirited Away" wants to significantly increase its film schedule, it will inevitably squeeze out "The Legend of God of War".

For Penguin Pictures, both movies are released by them, and the palms and backs of their hands are both meaty, so it is difficult to choose.

What's more, "The Legend of God of War" has already won the daily box office championship for two days. Now reducing the film schedule is equivalent to giving up the box office championship in the eleventh period.

For a film distribution company, it is very important to win the box office championship in an important period.

The cast of "God of War" is top-notch. Penguin Pictures has invested a lot of resources in order to win the distribution rights of "God of War" and cannot give up casually.

Moreover, behind the film, there is a more complicated network of relationships.

"The Legend of God of War" represents not only the movie itself, but also the production company behind it.

"The Legend of God of War" is a large-scale production produced by Image Media, with an investment of 300 million.

Image Media is a giant company in the film industry. It ranks among the top five in the film industry and invests in large-scale productions almost every year.

Penguin Pictures and Image Media have a deep cooperative relationship. Now that the film schedule of "God of War" has been cut, Image Media will definitely have opinions.

If not handled properly, it may even affect future cooperation between the two companies.

Therefore, "The Legend of God of War" represents the face of Image Media.

Things are far from being as simple as they appear.

Not only that, the investors of "The Legend of God of War" are not just one company, but more than a dozen film and television companies.

Penguin Pictures also invested in "The Legend of God of War".

In other words, "God of War" is the biological son of Penguin Pictures.

The more "God of War" makes, the more profits Penguin Pictures can share.

The main investor in "Spirited Away" is Ark Culture, and Penguin Pictures can only get a distribution share.

Moreover, Penguin Pictures originally signed a contract with Fang Xing for a guaranteed minimum of 20 million + 5% of the distribution agency fee.

Looking at the current momentum of "Spirited Away", the box office easily exceeds 500 million.

According to the contract, the share of the 450 million box office revenue exceeds the guaranteed limit.

In other words, Penguin Pictures can only get 5% of the distribution share from the "Spirited Away" project.

Even if the box office of "Spirited Away" reaches 1 billion, Penguin Pictures will not receive more than 50 million.

Therefore, Penguin Pictures will not make much money from "Spirited Away".

…

In fact, Zhang Changfeng felt a little regretful when he saw the box office data of "Spirited Away" on the second day.

You should have signed an agency contract with a 10% share from the beginning. In that case, you could earn at least 100 million from "Spirited Away".

Even if Penguin Pictures was willing to advance RMB 100 million in publicity and distribution expenses when negotiating the contract, they could have negotiated a distribution share of 15%.

It's a pity that at that time, Penguin Pictures' film review department didn't estimate the box office of "Spirited Away" very high. If it reached 200 to 300 million, it would be considered a dark horse.

After all, it is very difficult for animated movies to achieve high box office, and it is still a 2D animation.

Unexpectedly, "Spirited Away" had such a strong momentum, with an attendance rate of 76% on the first day. After additional film schedules were added on the second day, the attendance rate rose instead of falling, reaching 78%.

This caused great divisions within Penguin Pictures.

Zhang Changfeng couldn't blame anyone else. He only blamed his own lack of accurate vision.

This is how business operations are, high returns inevitably come with high risks.

Penguin Pictures is unwilling to bear the RMB 100 million in publicity and distribution expenses, so naturally it will not be able to get the high returns of "Spirited Away".

For a film distribution company, making money is the first goal.

"God of War" has a high box office, and Penguin Pictures can get more, so the top management is still more inclined to protect "God of War".

Moreover, winning the box office championship in the eleventh period is even more important to the company.

…

the other side.

Fang Xing also held a meeting with employees in the company.

Unlike the dull atmosphere of Penguin Pictures, the employees of Ark Culture are very excited and highly motivated to work.

After seeing the box office data of "Spirited Away" on the second day, Fang Xing was no longer in a hurry.

Before "Spirited Away" was released, the fate of this animated film was hard to say.

After all, theater movies must be scheduled to have box office success.

If there is no film schedule, no matter how high the quality of the film is, the box office will not be much higher.

Everything Fang Xing did in the early stage, spending RMB 100 million on promotions, and screening in advance, everything was to give "Spirited Away" a good start.

As long as the film schedule on the first day is not too low, you don’t need to worry about the rest.

Fang Xing secured 5% of the film schedule for "Spirited Away" without any help.

This film schedule is not high, but in the eleventh period, the film schedule is already ranked fourth. This film schedule is not high, but at least it will not be submerged in the film schedule of theater movies.

The box office performance of "Spirited Away" is also very gratifying.

On the second day, the attendance rate was 78%, and the box office revenue was 82 million.

Fang Xing no longer needs to worry, no one can stop it during the National Day holiday.

…

Under the pull of capital and connections from all parties.

When the film schedule was released on October 3, the proportion of "Spirited Away" in the film schedule has almost doubled, increasing from 8% to 15%.

In order to stabilize the box office champion position of "God of War", Penguin Pictures began to increase publicity and distribution expenses and conduct movie viewing discounts.

When "Ares" is shown in theaters, Penguin Pictures will subsidize the ticket price, thereby reducing the price of movie tickets.

For many viewers who don’t care what they watch, ticket price is also a major factor that affects their thoughts.

I saw that there was a promotion for "The Legend of God of War" with a 30% discount on the ticket price, which naturally attracted many viewers to buy tickets and watch the movie.

However, the 30% discount on the ticket price and the 30% discount cannot be paid by the theater, and Penguin Pictures can only subsidize it.

It's a pity that Penguin Pictures' promotional activities failed to save "God of War".

After the box office data came out on October 3, "The Legend of God of War" failed to secure the daily box office championship and only won 120 million box office.

"Rock Detective 2" received a box office of 125 million.

The box office performance on October 3 showed a downward trend.

This is a normal phenomenon of changes in the National Day box office.

The National Day box office usually has the highest box office on the first day, and then the daily box office slowly decreases from the second day.

After the seven-day long holiday, the daily box office will be cut in half. Waiting for two days on the weekend, it will pick up for two days, and then cut in half again on the working day.

This is the law of the box office market. However, the box office of "Rock Detective 2" did not fall but rose. Not only did it outperform the market, it also overtook "The Legend of God of War" and won the daily box office championship.

"The Greatest Man" had slightly less stamina, with its box office dropping to 78 million.

Moreover, "The Greatest Hero" is no longer third in the daily box office.

Because it ranked third at the daily box office, it has been replaced by "Spirited Away".

The box office of "Spirited Away" rose to 110 million on the third day, which is not even far behind the top two "God of War" and "Rock Detective 2".

When the box office data came out, the entire film industry was surprised.

The momentum shown in "Spirited Away" is a bit fierce.

With a 15% share of the film schedule, the second highest-grossing "God of War" is almost the same.
To be continued...