The difference is only 10 million, but the film arrangement difference is nearly double.

…

After the box office data came out on October 3, Penguin Pictures executives began to panic.

"The Legend of God of War" held a discount campaign, but the daily box office championship was still taken away by "Rock Detective 2".

Not only that, the ratings of "The Legend of God of War" on Douya.com have dropped sharply.

The audience's evaluation of "The Legend of God of War" is generally not high.

Most viewers said: If you want to see the special effects, "The Legend of God of War" can still be watched, but the plot is not that good.

Starting from the second day, the box office of "God of War" dropped below 7 points, only 6.8 points.

Moreover, this is still the early stage of release. As time goes by, the score will get lower and lower, and it may only end up with 6.2 or 6.3 points.

This score is hovering on the passing line. It is not considered a bad movie, but it has nothing to do with excellence.

The audience's evaluation of "The Legend of God of War" was average, which also led to the film's lack of stamina.

Therefore, even if there were discounts on the third day, it could not retain the daily box office championship and was overtaken by "Rock Detective 2".

Zhang Changfeng saw that "The Legend of God of War" failed to retain the daily box office championship, and after seeing the audience feedback collected by the company, he already had a premonition that "The Legend of War" would most likely not retain the top spot at the National Day box office.

The distribution company of "Rock Detective 2" is also a direct competitor of Penguin Pictures.

Letting its rival win the National Day box office championship is actually a commercial defeat for Penguin Pictures.

It will have a negative impact on future competition for the distribution rights of popular movies.

Moreover, the box office of "The Legend of God of War" dropped, and the producer, Image Media, was very dissatisfied.

…

The morning of October 4th.

Zhang Changfeng looked at the box office data report of the previous day with a very solemn expression.

After working in this industry for so many years, he knows very well that no matter how unwilling he is, "The Legend of God of War" is indeed not good. It cannot get good reputation and has no stamina. It will be difficult to make "Rock Detective 2".

The box office of movies in important schedules is like this. Once the daily box office is exceeded, there is basically no chance to overtake it.

Moreover, based on the box office and attendance trends of "Rock Detective 2", the distributor will definitely strive to schedule more films.

The box office and attendance rate of "The Legend of War" are both declining, and theaters will definitely cut the film schedule.

The film schedule of "The Legend of God of War" will be eaten up by other movies, and the subsequent box office will continue to decline.

However, looking at the data, the final box office of "The Legend of God of War" will not be lower than that of "The Greatest Hero".

The problem is that "The Legend of War" cannot beat "Rock and Roll 2", which means that Penguin Pictures no longer has the ability to compete for the National Day box office championship.

Zhang Changfeng's expression was very solemn, and he stared at the box office data of No. 3 in trance.

After a while.

His attention began to focus on "Spirited Away".

15% of the films were scheduled, and the box office was 110 million, which was only 10 million less than "The Legend of War" and 15 million less than "Rock Detective 2".

Not only that, but the ratings of "Spirited Away" on Douya.com are ridiculously high.

The vast majority of viewers gave it a 5-star rating, making the rating as high as 9.2, which basically hit the ceiling of movie ratings.

represented by data like this.

If we continue to improve film arrangement...

Zhang Changfeng took a deep breath, made a decisive decision, and notified the company's senior management to hold a meeting.

"Revise the promotion strategy. From today... no, from now on, we will fully promote "Spirited Away" and give all resources and film schedules to "Spirited Away". As long as "Spirited Away"

The attendance rate has not plummeted, and the box office champion during the National Day period is still ours!"

Zhang Changfeng said these words and made a decision despite all opinions.

In fact.

Within Penguin Pictures, many management members were opposed to giving resources to "Spirited Away".

Because many of the senior executives of Penguin Pictures have close relations with Image Media.

In terms of resource allocation, these senior executives naturally prefer Image Media's "The Legend of God of War".

In addition, the accounting ratio is also an issue.

For the "Spirited Away" project, Penguin Pictures could only get 5% of the box office share, which is already the lowest standard in the industry.

However, you can only blame the senior management of Penguin Pictures for their poor vision and unwillingness to bear the risk of a RMB 100 million promotion fee, so naturally they cannot get high returns.

"As for the agency share ratio, I will personally talk to Fang Xing."

Zhang Changfeng showed courage and made a decision despite the objections of other senior officials.

In the afternoon.

Zhang Changfeng took his assistant and made an appointment with Fang Xing.

Fang Xing didn't choose a place and invited Zhang Changfeng to the Ark Culture headquarters for discussion.

Zhang Changfeng showed a hint of embarrassment and carefully considered his words: "It is actually very inappropriate to mention this now. However, the distribution share of the "Spirited Away" project this time is indeed the lowest standard in the industry."

In fact, when Fang Xing learned that Zhang Changfeng wanted to see him, he had already guessed what was going on.

"Mr. Zhang, I gave two plans at the beginning. Moreover, I paid for the publicity expenses myself. From this project, Penguin Pictures basically made money while lying down." Fang Xing did not let go immediately.

His expression was very peaceful.

"I know that it is indeed our review team's poor judgment. I am also impressed by his overall filmmaking level and admire him very much." Zhang Changfeng put his posture on the same level as Fang Xing, and even started to say complimentary words.

After a pause, he continued: "I have made work arrangements for the company. Starting from the morning, all resources will be given to "Spirited Away". All the film schedules that Penguin Pictures can control will also be given to "Spirited Away".

Searching".

"The goal is to push "Spirited Away" to the top of the National Day box office.

"Although there is a gap between the current total box office and the top two movies, I believe that with the stamina of "Spirited Away", there is a chance to overtake it and become the box office champion during the National Day period."

Fang Xing knew that Zhang Changfeng was expressing sincerity.

Zhang Changfeng continued: "It's just that there are still some senior executives in the company who are opposed to me giving all resources to "Spirited Away". I'm not doing it for myself, I just want to silence these people.

"Mr. Fang just treated me as a favor. We will have many opportunities for cooperation in the future."

Fang Xing heard that he had already talked about "favors" and knew that it was almost done.

For the president of a giant company in the film industry like Zhang Changfeng, being able to say this shows the utmost sincerity.

Being able to owe the president of Penguin Pictures a favor is more important than making tens of millions more.

The reason why Ark Culture is oppressed by Pengcheng Capital and Dingsheng Capital is because Ark Culture has just started and has not established a solid network of contacts.

Fang Xing saw that Zhang Changfeng was talking about this, and finally relented: "What plan does Mr. Zhang hope to use?"

Zhang Changfeng cast a grateful look and said: "Just follow the second plan proposed by Mr. Fang. In addition, the subsequent publicity expenses will be paid by Penguin Pictures.

“More promotion resources and film arrangements will be added in the future.

"I can guarantee that starting from the 5th, the film schedule of "Spirited Away" will gradually increase to more than 30%."

After hearing his promise, Fang Xing nodded and agreed, "Okay, let's do it."

Penguin Pictures strongly promotes "Spirited Away", which will definitely cause a box office blowout.

In fact, if you can get the promotion resources from Penguin Pictures, you will eventually earn no less money than you do now.

What's more, it can make Zhang Changfeng owe a favor, and the road will be smoother.

In fact.

One of the plans given by Fang Xing at the beginning was a 10% issuance share.

After this incident, Penguin Pictures naturally went all out to promote "Spirited Away".
Chapter completed!