Chapter 327: Competing for the box office championship, who will win in the end?

On October 5, "Spirited Away" accounted for 22% of the film schedule, with a box office of 135 million.

The reputation of "The Legend of God of War" cannot be maintained, its share of film schedule dropped to 24%, and its box office was only 85 million.

Therefore, the single-day box office of "Spirited Away" surpassed that of "God of War" and became the main project of Penguin Pictures' National Day release.

However, after "The Legend of God of War" fell from the single-day box office champion, and after "Rock Detective 2" won the single-day box office champion, the film schedule began to increase.

Moreover, "Rock Detective 2" is a series of movies.

Generally speaking, the second part of a movie series has a high chance of being bad.

However, "Rock Detective 2" has held up, and its performance is pretty good, both at the box office and in terms of word-of-mouth.

On Douya.com, "Rock Detective 2" maintained a stable rating of 7.1.

7.1 points is already a good score.

This score is not enough to become a classic, but as a popcorn movie, it is definitely worth the price of admission.

As the reputation of "Rock Detective 2" grew, viewers who had watched the first film began to buy tickets to watch the movie after watching it.

Therefore, "Rock Detective 2" shows good stamina.

On October 5, the film schedule of "Rock Detective 2" increased to 35%, and the box office bucked the trend and increased to 156 million. The attendance rate was stable and above the average.

"Rock Detective 2" once again won the single-day box office championship on the 5th.

The second highest-grossing movie in a single day is "Spirited Away."

"The Legend of God of War" slipped to third place and only received 85 million at the box office.

At this point, "The Legend of God of War" no longer has much staying power.

Not to mention industry insiders, even ordinary viewers can see that "The Legend of God of War" has completely withdrawn from the competition for the National Day box office championship, and there is a huge gap between it and the second-placed "Spirited Away".

"Spirited Away" has also become the biggest dark horse in the National Day period. Five days after its release, its single-day box office reached second place, officially joining the competition for the National Day box office championship.

…

Originally, the competition for the National Day release was a battle between three major investment films.

"The Legend of God of War", "Rock Detective 2" and "The Greatest Man", the investment in the three movies is more than 200 million, and they are all aimed at the box office championship.

However, "The Legend of God of War" failed to gain a good reputation, and "The Hero" performed mediocrely. Five days after its release, it lost its ability to compete for the National Day box office championship.

The failure of "God of War" was a major blow to Penguin Pictures.

Because Penguin Pictures has placed high hopes on "The Legend of God of War" and invested a lot of resources.

As a result, "The Legend of God of War" only lasted for three days, and the single-day box office championship was taken away by "Rock Detective 2".

Fortunately, Penguin Pictures accidentally picked up a big treasure.

The staying power of "Spirited Away" is jaw-dropping.

Even if the film schedule was increased to 22%, the attendance rate was still more than 50%.

An attendance rate of 50% is already very high.

Because as long as there is a choice, the audience is not willing to buy corner tickets.

Therefore, if a movie can fill half of the seats, it is already very popular.

What's more, there are only a few people in the morning and afternoon sessions.

If the attendance rate throughout the day can reach 50%, it means that the evening show is basically full.

and.

As the National Day holiday comes to an end, theater attendance rates have begun to decline, with the average attendance rate remaining at only 25%.

Among the many movies released during National Day, only "Rock and Roll 2" and "Spirited Away" still have attendance rates above the average.

…

As "The Legend of God of War" and "The Greatest Man" withdrew from the competition for the National Day box office championship, the schedule of these two movies began to decline rapidly.

The National Day holiday has gradually turned into a battle between two heroes.

As of October 7, the proportion of "Rock Detective 2" in the film schedule has increased to 40%, with a box office of 153 million.

The film schedule of "Spirited Away" increased to 30%, and the box office increased steadily, with a box office of 142 million.

"Rock Detective 2" has great stamina and continues to maintain its advantage as the single-day box office champion.

Moreover, as "Rock Detective 2" gained a reputation and its box office became stronger and stronger, the film producers and distributors began to increase investment in publicity and distribution, and continued to increase the film schedule and box office.

This kind of increased investment in publicity and distribution is very common in the film industry.

No one knows the box office potential of a movie before it is released.

Therefore, the film studio and the distributor will set a goal and determine the investment in publicity and distribution according to this goal.

After the film is released, if word-of-mouth hits the market, it will not be able to recover at the box office.

The film producer and distributor will choose to stop losses and recover subsequent publicity and distribution expenses.

On the contrary, if the film shows strong box office potential and even has the ability to win the box office championship, the film studio and distributor will definitely increase investment in publicity and distribution, increase the box office, and dominate the schedule.

This is the case now that "Rock Detective 2" has shown great box office potential.

What's more, "Rock Detective 2" is a series of movies.

The second part is popular, which means there will be "Rock Detective 3" and even "Rock Detective 4".

For the film studio, the higher the box office of "Rock Detective 2" is, the higher the IP value of this series will be, and the future of money will be bright.

Therefore, Tianlong Film and Television, the production company of "Rock Detective 2", began to increase investment in publicity and distribution, and doubled its investment.

…

October 8th.

The National Day holiday is over, people go to work and go to school.

The box office of all released movies was collectively cut in half, and was less than half of what it was in the first seven days.

However, this is normal.

"Rock Detective 2" continued to hold the single-day box office championship, with a box office of 71 million.

"Spirited Away" followed closely, with a box office of 65 million.

The third-placed "God of War" only had 23 million.

The National Day movie has been released for eight days.

In eight days, for most movies, the box office potential has been almost exhausted.

Except for a few movies with strong stamina, the box office in the first eight days is basically two-thirds of the final total box office.

Eight days after the release of "Rock Detective 2", the total box office reached 1.12 billion.

The total box office of "Spirited Away" was 830 million.

Due to the high box office of "God of War" in the first three days, the total box office is not low, with 790 million.

Judging from the total box office, there is a big gap between "Spirited Away" and "Rock and Roll 2".

The reason why this is so is obvious.

"Spirited Away" only had 5% of the films scheduled on the first day. The films scheduled in the first three days were not high, so the gap naturally widened.

Therefore, there is a 290 million gap in the total box office between "Spirited Away" and "Rock and Roll 2".

Moreover, "Detective Rock 2" still maintains its advantage as the single-day box office champion.

Tianlong Film and Television has even increased its investment in the promotion and distribution of "Rock Detective 2", with the obvious goal of winning the National Day box office championship.

Therefore, it is not easy for "Spirited Away" to compete for the National Day box office championship.

…

As the National Day holiday ended and the time entered the working day, the box office continued to decline. On Thursday, the box office of both movies was only 40 to 50 million.

The National Day box office war has reached this stage, and the battle is all about staying power.

Both movies have great staying power.

One is a series of movies, which naturally has an audience base.

The first one has received a huge reputation, with a rating of 9.2 on Douya.com. After watching it, countless viewers will recommend it to their relatives and friends.

It's hard to say who will win in the end.

The key to deciding the outcome is the weekend of the second week.

There will be a surge in box office on weekends, because weekend audiences have time to watch movies again.

Who will have the last laugh depends on the box office increase over the weekend.

…
To be continued...