Chapter 339 The Broadcasting Plan of the Movie Watching Conference(1/2)
Chapter 339 Movie viewing party, broadcast plan
After the May Day holiday, people started to go to work and students started to attend classes.
The post-production of "The Pretender" has been completed.
Fang Xing watched the final film and was very satisfied with the overall effect of the drama.
However, there are some details and editing sequences that need to be optimized.
After providing comments, let the post-production team make modifications.
At the same time, major domestic TV stations have also been invited to participate in film screenings.
Fang Xing is already familiar with Donghai TV and Xiangjiang TV. He has also appeared on Jiangnan TV's programs, so he also knows the leaders there.
Ark Culture and major TV stations, make reservations for movie viewing times.
However, the most anxious thing is Penguin Video.
Since Li Xueying, Vice President of Penguin Video, has collaborated with Ark Culture many times, she is also responsible for the "Pretender" project this time.
Even if Penguin Video wanted the website to go first, Fang Xing would most likely not agree.
"Eh! This jealousy is so endearing. I didn't get overpowered even when I was playing against Lin Yingxue. Director Fang is very good at training people."
Just looking at the expressions of the two people, it's not clear who is the producer.
This is also because video platforms now have greater say.
As for the advertising revenue when the TV series is broadcast, it belongs to the TV station and has nothing to do with the producer.
However, there are also some problems with this broadcast method.
Which company the final broadcast rights will be awarded depends on the outcome of the final negotiation.
The popularity of the spokesperson directly affects the popularity of the brand. Being able to produce a hit TV series will be of great help to the brand.
Audiences often complain that before watching an episode of a TV series, they have to watch half of the episode and review the previous episode.
In addition, Jiangnan Satellite TV and Kyoto Satellite TV also want to premiere it.
Therefore, "The Pretender" is not the only choice for the four major TV stations.
This is Donghai Satellite TV’s key planning project in the past ten years, and Donghai Satellite TV even used its connections with the Cultural Industrial Park.
It was originally a TV series with an episode of 45 minutes and a total of 30 episodes.
Fang Xing and Li Xueying sat in the last row, chatting quietly.
The first day of movie watching is over.
"Don't worry, I haven't finished watching the movie yet. What if I collapse later?" Fang Xing joked with a smile.
Li Xueying looked at Fang Xing and apologized: "I had a meeting and I must have missed a lot of exciting content."
However, this plan is not feasible here.
The first satellite TV station has not yet been finalized, and many satellite TV stations have entered the stage of pulling.
Li Xueying has been working in this industry for so many years, so of course she understands the meaning of these words. She nodded and said: "So, "The Pretender" is going to be based on a TV station."
A few years ago, TV stations would broadcast TV series first, and then the websites would follow suit.
The broadcast contract stipulates the number of episodes to be broadcast every day, and everything follows the contract.
Moreover, such an important matter cannot be settled in just a few words.
…
However, the website plays the original version, not the TV version, which only has 30 episodes and will not be broadcast for 20 days at all.
Fang Xing smiled and said: "Actually, Mr. Li should know that this drama is actually this year's mission."
If "The Pretender" was badly made, Penguin Video wouldn't be able to spend money on a bad drama.
Xiangjiang Satellite TV is very competitive, and the price has reached 2 million per episode.
The price of 2 million per episode is currently only the price offered by Xiangjiang Satellite TV.
Of course, the specific licensing price depends on how the contract is negotiated.
After all, if you watch it on a TV station, you have to endure commercial breaks for the TV series.
Nowadays, when young people watch TV series, they prefer to watch them on video platforms.
In the dark viewing room.
However, the TV station re-edited the TV version and abruptly extended the broadcast time to 20 days.
If a 30-episode TV series is aired in two consecutive episodes, it can only be aired for 15 days, but if it is cut into 40 episodes, it can be aired for 20 days. You will earn an extra five days of money for nothing, but that is a gap of tens of millions.
In particular, Tianlong Film and Television’s “Unsung Heroes” was promoted with the quality of the film as a selling point.
"Yes, Mr. Li, today's film viewing party is over." the person in charge of the film selection department replied.
Li Xueying did not watch the entire episode. After watching three episodes, she went to attend a high-level meeting.
Lu Xiang'er wants to play "Yu Manli". In addition to wanting to play a life and death partner with Fang Xing, she also wants to make more money and help relieve the pressure on her family.
The reason why this happens is that TV stations make money from advertising.
Fang Xingxiao asked: "Mr. Li is very rich."
The person in charge of the film selection department responded: "It is indeed wonderful, Mr. Li. I give "The Pretender" a high rating."
"That's impossible. We will continue watching movies tomorrow. I will write a report tonight and strongly recommend the company to win "The Pretender."" The person in charge of the film selection department was very confident.
However, the loan owed still needs to be repaid, and the house in Tianlan Wenyuan is still mortgaged by the bank.
Li Xueying, Vice President of Penguin Video, personally led the film selection team to watch "The Pretender".
Donghai TV is also very optimistic about "The Pretender" and hopes to get the premiere rights.
At four o'clock in the afternoon, when the movie viewing session ended, Li Xueying hurried back: "Have you finished watching?"
The broadcasting model has become much more standardized in recent years.
As a result, the original 30-episode TV series was cut into 40 episodes.
Ruide Film and Television's "The Invisible Spy" even has Jin Peng TV Emperor Wu Zhikang to handle the ratings, and the popular fried chicken Xiao Lunsheng forms a double male lead lineup. It needs to be strong and powerful, and it needs to have traffic.
Naturally, prices are also rising.
After watching the finished film, Fang Xing also felt that after the show airs, aunties who watch a lot of TV on weekdays will like this character very much.
…
Li Xueying suddenly mentioned the website priority, which surprised Fang Xing.
The total investment in "The Pretender" is 100 million.
After the Penguin Video viewing session ended, several major TV stations also participated in the viewing session.
Whether it is a buyout or a guarantee, the price will be at a premium. The producer must make more money than other broadcast plans before cooperation can be achieved.
This year's spy war dramas are gathering together, all of which are tributes to the 75th anniversary of the victory of the motherland's anti-aggression war.
In order to open up the mid-to-high-end market, Dachuan Audio needs to continue to invest in product research.
This means that just by purchasing the first broadcast rights, the TV station can already recover its costs.
…
For example, the ladder-type premiere price, what price will be given based on the ratings reached.
Therefore, the popular TV series in the past two years are usually produced by TV stations and video platforms in parallel.
Because of the rapid development of video platforms, online TV series now occasionally appear, and TV stations follow suit.
…
I watched three episodes in a row.
This time, the film screening will be held at the Penguin Video headquarters.
Fang Xing replied with a firm tone: "My plan is to run the TV station and the website in parallel."
In fact.
When TV stations purchase films, they usually buy out the first-broadcast rights in one go.
In order not to violate the contract, the website can only stop broadcasting for a few days and wait for the progress of the TV station.
This sentence is not very straightforward. The so-called task actually refers to the ZZ task.
While chatting.
As the number of viewers on the video platform increases, more than half of the market share is taken up. The more money is made, the more money is given to the producers.
Because there are so many war-themed TV series released this year, although "The Pretender" is of high quality, the quality of other spy dramas is not bad either.
There are still only a few TV series that are website-first.
Moreover, the brand "Chuanliu" is endorsed by Lu Xiang'er herself.
To be continued...