Chapter 339 The Broadcasting Plan of the Movie Watching Conference(2/2)
The price of 2 million per episode is already a very high price in the TV drama industry.
Of course, before the TV series is aired, the producers don't know whether the show will be popular or how much money it will ultimately make.
The final production of "The Pretender" is 48 episodes.
Donghai TV, Xiangjiang TV, Jiangnan TV, and even Kyoto TV all have ideas for "The Pretender".
Moreover, Ark Culture has now settled in Ningyun Cultural Industrial Park.
However, the four major TV stations are competing at the same time, and there are other local TV stations that also want to purchase the film, so the competition for "The Pretender" is fierce.
The person in charge of the film selection department watched the whole process. After it was over, he excitedly held Fang Xing's hand and praised: "This film is very good. Director Fang must give it to us."
For the producers, it mainly depends on which plan makes more money.
Once this happens, the website that follows the broadcast will be embarrassed.
Therefore, after several major TV stations have seen the finished film of "The Pretender", they have begun to talk about broadcasting it.
If the producer feels that the price offered by the website is more profitable than other broadcasting plans, they will naturally agree to the website's request first.
"This drama became popular before it was aired. It is on trending searches every day. Don't let me down." Li Xueying joked half-jokingly.
Therefore, Fang Xing will basically not consider the website-first solution.
Because the contract stipulates that if the website follows the broadcast, the number of episodes cannot exceed that of the TV station.
In fact.
Therefore, whether a cooperation can be reached in the end depends on the quality of the drama and the review results of the Penguin Video Film Selection Department.
The Lu family's company, Dachuan Audio, has indeed solved the problem of capital chain and avoided bankruptcy and liquidation.
If the video platform gives you more money, you will naturally get the right to speak.
Several major TV stations initially wanted to broadcast it exclusively on satellite TV.
Therefore, when choosing a broadcast platform, you must also consider this factor.
"What are the considerations this time? Is it possible that the Internet will come first?" Li Xueying asked a very critical question.
After all, it only takes a few years for a dark horse to be released. For most TV series, the quality can still be distinguished after being reviewed by the film selection department.
Of course, there is competition not only between TV stations, but also among "Pretenders".
Because Penguin Video wants the website first, it must be prepared to spend money to buy out the online broadcast rights of "The Pretender", or it may set a very high guarantee.
Of course, TV stations still have a strong position in the industry, and there are very few TV dramas that TV stations can agree to broadcast.
Therefore, the final price depends on the expectations of both parties for the drama.
Therefore, Dachuan Audio needs several years of stable development before it can fully emerge.
When signing a contract, it will be stipulated that the number of episodes broadcast on the website cannot exceed the number of TV stations.
The movie viewing party began, and "The Pretender" began to play on the oversized wall-mounted TV.
Li Xueying's mention of this matter at this time was obviously a matter of probing.
Ark Culture brought the finished film "The Pretender" to Penguin Video for screening.
Fang Xing pretended to be considerate and asked, "Mr. Li really wants the website first?"
When this happens too often, conflicts will arise between TV stations, video platforms, and producers.
Li Xueying nodded and replied: "Okay. At the beginning, I also considered that as long as the quality of the drama is high enough, I would apply for the website first."
Almost all the employees of the Penguin Video Film Selection Department were here, and the entire viewing room was packed.
After all, the film selection department of Penguin Video also needs to watch the finished film before making a decision.
Li Xueying did not give an accurate answer: "I have this idea, but I want to hear Mr. Fang's thoughts."
Moreover, Fang Xing is also a shareholder of Penguin Pictures, so this time "The Pretender" will give priority to Penguin Video.
Originally, the 30-episode TV series was broadcast on the website twice a day and was completed in 15 days.
Since Ark Culture's first two dramas were so popular, the new drama "The Pretender" naturally attracted much attention.
However, Fang Xing did test Lu Xiang'er's performance before agreeing to let her play "Yu Manli".
This is also because the first two dramas of Ark Culture were broadcast exclusively on Penguin Video.
During this period, Li Xueying had a wordless conversation: "Miss Lu's performance is very good. When I saw the cast at first, I was a little worried. I felt that Director Fang arranged such an important role just to coax his girlfriend.
.
It can be said that the film selection department of the TV station reads countless films. Although there are occasional mistakes, it is actually a small probability of mistakes.
When Fang Xing heard Li Xueying's teasing, he could only laugh along with her.
Maybe Penguin Video does consider the website-first plan, but if it wants the website to go first, it must have enough money.
The audience won't feel embarrassed after watching it, plus she looks really playful and has learned to use her smart little eyes, which is really lovable.
A single episode costs 2 million, which means that the total price of 48 episodes is close to 100 million.
In fact, most film and television companies that have confidence in the drama prefer to work on multiple platforms in parallel.
However, most of the time, the first broadcast rights are purchased in one go.
Fang Xing was too confident in "The Pretender". Even if Penguin Video offered a sky-high price, it would not be able to exceed the revenue from multi-platform simulcasts.
…
Because some TV stations will re-edit the TV series after they get it.
Of course, this is just a priority. Whether it will be broadcast on Penguin Video in the end depends on whether a cooperation can be reached in the end.
I have to say that her image and performance are indeed suitable for this drama.
Since this was the first movie screening, Fang Xing and Li Xueying talked on the phone the night before, so they came over to attend the movie screening together today.
"Now that I have watched the film, Miss Lu is very talented in acting. Her playful appearance is really loved by everyone.
As for whether webcasting comes first or TV stations come first, it depends on how we talk about it.
If they can't get "The Pretender", the four major TV stations can turn around and buy other spy dramas.
Li Xueying arranged for the film selection department to write a summary of the film screening, then walked out while talking to Fang Xing, and delivered it to the company door in person.
"Who can speak well about this? We'll have to wait and see if the audience likes it after it's aired." Fang Xing smiled slightly and answered very modestly.
The TV station re-edited the episode, cutting it out to 30 minutes, and then added a review of the previous episode and a preview of the next episode to make it 40 minutes.
Moreover, before the TV series was broadcast, no one knew which of the three dramas "The Pretender", "The Invisible Spy" and "Unsung Heroes" had the highest ratings.
It is even possible that other A-level or even B-level TV dramas will suddenly emerge and become dark horses in the ratings.
For TV stations, which TV series to buy depends not only on the quality, but also on the price and the TV station's preferences.
Therefore, this is a game situation between multiple film and television companies and TV stations, and each company and TV station wants to maximize their profits.
Chapter completed!