Chapter 407 Top movie stars, who steals whose endorsement?

Author: Jianzoufeng

Chapter 407 Top movie stars, who steals whose endorsement?

After signing the HONOR endorsement contract, Fang Xing was busy filming commercials.

At this time, the second season of "Horse" was also launched.

The three seasons of "Rush" were filmed in one go, so there was no break when it was aired.

After the first season is aired, the second season will follow.

The timeline of the second season is 2006.

Therefore, there is a six-year time span from the first season to the second season.

At the end of the timeline in 2000, the master of "An Xin" and "Li Xiang", the criminal police captain "Cao Chuang", was instructed by a mysterious man to kill "Xu Jiang" to silence him.

As a result, both "Xu Jiang" and "Cao Chuang" died at the scene of the crime.

When "Li Xiang" arrived, "Cao Chuang" had already been shot.

There are many doubts about this shooting.

Moreover, there is a high-ranking big shot involved behind the scenes.

In order to protect his master's reputation, "Li Xiang" refused to tell the truth and insisted that "Cao Chuang" died in the line of duty.

For this reason, the shooting case has always been suspicious and has not been investigated clearly.

Moreover, there is a force from the superiors that pressures the case to be closed quickly.

From 2000 to 2006, "Anxin" insisted that the shooting case was suspicious, and wrote and submitted materials many times, requesting that the case be re-investigated, but there was no result.

For this reason, "An Xin" and "Li Xiang" were originally good brothers, but gradually developed a rift.

"An Xin" insists on re-investigating the shooting case, but if the truth is really investigated, it will damage the reputation of the master "Cao Chuang".

Therefore, "An Xin" was ostracized by colleagues in the police station.

During this period, "Gao Qiqiang" accepted retired gang boss "Uncle Tai" as his godfather and became a new generation leader in Jinghai City.

During these six years from 2000 to 2006, "Anxin" has been investigating "Gao Qiqiang", but it has never been able to obtain tangible evidence.

The plot of the second season starts in 2006.

This year, the superior department planned to build a high-speed railway through Mangcun.

"Gao Qiqiang" received the news in advance and prepared to develop the Mangcun resort project.

However, neither the village chief "Li Youtian" nor his son "Li Hongwei" of Mang Village are fuel-efficient.

The plot of the second season revolves around the Mangcun Resort project.

…

The plot of the second season is very exciting.

Moreover, the acting skills of the actors "Li Youtian" and "Li Hongwei" are very good, and they almost brought the two characters to life.

As soon as "Li Hongwei" appeared on the stage, his image of a fussy and arrogant person with a finger made a deep impression on the audience.

Within a few days of this character's appearance, the "Li Hongwei points his finger at people" emoji began to circulate on the Internet.

Due to the popularity of the first season, the popularity of the second season was very high as soon as it was aired. No other drama could compete with it in terms of ratings and broadcast volume during the same period.

I bought the commercials for the first three episodes of the second season of "Chuanliu" brand headphones.

In the opening and closing credits of the first three episodes, there will be clips of Lu Xiang'er listening to music on her Bluetooth headset, with her intoxicated expression, as if listening to fairy music.

As soon as the second season of "Rush" aired, the advertising effect was immediate.

The sales of new Bluetooth headsets in the "Chuanliu" series are rising rapidly.

After the first three episodes were aired, in the fourth episode, the commercials were replaced by HONOR mobile phones’ new flagship this year.

The commercials for the second season still use the commercials of HONOR spokesperson Jia Haochen.

Jia Haochen is the celebrity spokesperson signed by HONOR Mobile after Fang Xing’s endorsement contract expired a year and a half ago.

When HONOR signed the commercial for the second season of "Kurst", it had not yet signed a new spokesperson, so the commercial for the second season used Jia Haochen's commercial.

Jia Haochen is a member of INX, the top boy group of domestic entertainment giant Shengqi Entertainment.

Although he was born in a boy band, Shengqi Entertainment is good at supporting its artists and has developed into various fields of film, television and music, and has achieved remarkable results.

When Jia Haochen was a trainee, he took acting classes. After his debut, in addition to group work, he also took on film and television dramas.

Moreover, he was very lucky. The year before last, he starred in a movie with a box office of 2.3 billion, and he was immediately praised as a movie star by Shengqi Entertainment.

In the film and television industry, movies are at the top of the contempt chain.

In the past few years, the film industry has formed a standard model. The cast is mainly composed of powerful actors, but a top actor will be added to attract traffic and harvest fans and box office.

Although the film industry has used many examples to prove that popular stars cannot compete at the box office, hiring a popular star to play the second, third, or even fourth male lead will have a very good effect.

What's more important is that popular celebrities are desperate to be featured on the big screen, so the pay will be very low.

For popular stars, as long as they can star in high-grossing movies, they can make money even if they get paid for their work.

Jia Haochen is a standard example of successful facial recognition on the big screen.

The year before last, he starred in a Lunar New Year movie as the third male lead, which grossed 2.3 billion at the box office.

Last year during the Lunar New Year, I was even more lucky, as I was the third male actor again, with a box office of 3.1 billion.

The combined box office of the two movies exceeded 5 billion.

Shengqi Entertainment began to build his character of "Mr. 5 Billion" and "Future Movie King", and he suddenly became a movie star at the top of the contempt chain.

In addition, Jia Haochen is a member of the domestic first-line boy group INX and already has a large number of fans.

After the characters of "Mr. 5 Billion" and "Future Movie King" were released, fans almost wanted to brag about their idols, and they all thought they were fans of Jia Haochen.

…

The commercials for the second season of "Kurst" still use Jia Haochen's commercials.

For this reason, Jia Haochen's fans also promoted it everywhere, calling on all fans to watch "Hurry Up".

Moreover, because of "Operation Black Wind", Jia Haochen's fans also had conflicts with Feng Heyu's fans.

Fans from the two families began to fight, and Jia Haochen gained the upper hand.

After all, the film industry is at the top of the contempt chain, and Jia Haochen's status as a movie star suddenly became a weapon to despise Feng Heyu, a TV star.

However, this situation did not last long.

It was reported that HONOR Mobile changed its spokesperson, replaced Jia Haochen, and signed Fang Xing.

After the news came out, Jia Haochen's fans immediately felt like they had been stabbed in the back by HONOR's mobile phone. They began to attack on Weibo and other platforms, and rushed to HONOR's official Weibo to demand an explanation.

Jia Haochen's fans are very fanatical, and this matter is about to become a big deal.

HONOR's CBO Li Changyan personally contacted Jia Haochen's agent and discussed it.

Jia Haochen's personal studio posted a Weibo message asking fans not to make trouble, saying that the endorsement contract between Jia Haochen and HONOR has not ended and that the cooperation has been very pleasant.

Things calmed down after Jia Haochen's personal studio spoke.

However, this Weibo also confirmed that HONOR's new spokesperson has indeed been changed from Jia Haochen to Fang Xing.

Jia Haochen's fans were still very unhappy, and they stopped fighting with Feng Heyu's fans, and started to get weird with Fang Xing and "Cyclonus".

There were even several hot searches:

[Fang Xing snatched Jia Haochen’s mobile phone to endorse!]

【Why is Fang Xing so shameless? 】

[Did Jia Haochen steal Fang Xing’s endorsement back then? 】

These topics can easily arouse discussions and quarrels among fans, so related topics almost dominate the hot search list.

For several days in a row, the hot search list was dominated by "Kurst" and "Fang Xing steals Jia Haochen's endorsement".

There was a lot of criticism on all major online platforms.

Jia Haochen's fanatical fans are huge, so it creates the illusion that the entire Internet is scolding Fang Xing.

Ark Culture has never specialized in fan management, so Fang Xing doesn’t have any fanatic fans, most of them are just fans and casual fans.

Occasionally, a passer-by fan would retort one or two words, but they would also be drowned out by Jia Haochen’s fanatical fan comments:

[One thing to say is that this is not called grabbing an endorsement, it is just that the endorsement has ended and a new spokesperson has been signed. If we want to talk about grabbing, did Jia Haochen also snatched Fang Xing’s endorsement the year before last? 】

[Is it useful to explain this to fans? Your idol’s endorsement contract has not yet ended, and you start attacking the brand’s new spokesperson. Does this count as putting down the blame?]

[To correct one thing, snatching endorsements should refer to the fact that the brand originally wanted to sign A, but then B suddenly came out and snatched away the endorsement through certain methods. This is called snatching. 】

[Furthermore, there is no rule that brands cannot sign two spokespersons unless there is a stipulation in the endorsement contract. 】

Since Jia Haochen's endorsement contract still has a few months left, if fans act at this time, HONOR will suffer losses.
To be continued...