Chapter 407: Top Movie Stars, Who Will Steal Whose's Endorsement?(2/2)
Then Jia Haochen's image will be very bad in the eyes of the brand.
So Shengqi Entertainment immediately took action and let its fan management team control the fans.
Jia Haochen's personal studio also published articles continuously, praising HONOR as an excellent partner, and repeatedly emphasized that there is no such thing as competing for endorsements.
After two days of turmoil, the incident finally subsided.
Jia Haochen's fans were restrained and stopped venting their emotions online.
However, some fans are still aggrieved that Jia Haochen failed to renew his contract as HONOR spokesperson.
Fans are discussing in the fan group, and the more they discuss, the more imbalanced they become:
"Why should Fang Xing compare with Haochen? The box office of the movie starring Haochen has reached 5 billion, what does Fang Xing have?"
"Even so, I don't know if there is something wrong with the senior management of HONOR, and they actually replaced Fang Xing as the spokesperson."
"Let's all boycott "Horse", this crappy show can be popular, Fang Xing's acting is so ugly."
…
Fang Xing had no time to pay attention to the online public opinions for several days.
I have been filming commercials, and according to the plan, the commercials will be included in the commercials for the third season of "Rush", so the time is very tight.
After three days of continuous shooting and three days of post-production, the commercial was finally released.
That afternoon I called people from HONOR company to come over and review the film.
This time Li Changyan and Liu Qinglin led the team together.
After watching the commercial, Fang Xing and Li Changyan sat down to drink tea and chat.
"Mr. Li, are you satisfied with the finished film? Is there anything that needs to be modified?" Fang Xing asked proactively.
"Brother Fang's film and television shooting skills, what else can I say? Can you ask a big director from the film and television industry to shoot a commercial? Is there any difference?" Li Changyan replied cheerfully.
Ark Culture has produced four popular TV series. At the beginning, the crew was still a little green.
Nowadays, a major project like "Crazy" with an investment of more than 300 million can be completed, and shooting a commercial is really easy.
Later, Li Changyan mentioned another matter: "A few days ago, there was a big commotion on the Internet about changing the spokesperson. Do you know?"
Fang Xing did hear the assistant and people on the crew mention it, but he didn't pay attention: "I heard about it, but I didn't have time to pay attention."
Li Changyan continued to ask: "What do you think about this matter?"
Fang Xing shrugged and replied: "I don't have any opinion, it's just about signing a new spokesperson. Do you need any opinion?"
Li Changyan rubbed his eyebrows with his fingers and said: "A few days ago, Jia Haochen's fans made such a fuss that I couldn't sleep for two days."
He is the chief brand officer of HONOR, and it is his job to maintain the brand image.
The spokesperson's fans made a fuss and even wanted to ask for an explanation on the brand's official Weibo account.
Li Changyan did work two overtime hours and communicated with Jia Haochen's personal studio and Shengqi Entertainment, asking them to calm public opinion.
This is how things can be settled so quickly.
"Then Mr. Li must have a good rest." Fang Xing didn't care about this and just did his own thing. Anyway, he has been criticized by some traffic fans along the way and has long been used to it.
Li Changyan thought about it and then said: "At the meeting yesterday, some company executives said that the commercials for the third season of "Kurst" will continue to use Jia Haochen's commercials. This is to appease Jia Haochen's fans."
After hearing this, Fang Xing raised his eyebrows and said with a smile: "Mr. Li does not need to discuss this matter with me. The commercials for the third season of "Hurry Up" have been signed to your company. What commercials does your company want to put in it?
Either way.
"As for my commercial, it has been shot. If your company thinks there is no problem with the commercial, then I will hand over the job.
"How and when your company wants to use commercials is your company's right to decide on its own without any need to negotiate in a contract."
After listening to this, Li Changyan's expression became slightly more relaxed: "Brother Fang is still so easy to talk to."
In fact, he was worried that if Jia Haochen's commercial was included in the third season of "Hurry Up", it would cause Fang Xing's dissatisfaction.
Fang Xing said calmly: "I really don't care, but a large part of the value of commercials is reflected in the actors of the series. Anyway, it depends on your company's decision, I'm fine with it."
Of course Li Changyan knew this.
In fact, many advertisements for TV series are filmed by actors from the TV series, and they are even specially made up to look like the characters in the TV series when filming.
If HONOR company really puts Jia Haochen's commercial into the commercial for the third season of "Horse".
Then, this interstitial advertisement has nothing to do with "Hurry Up", so there will be no linkage effect, and the effect of the interstitial advertisement will be greatly reduced.
Li Changyan sighed and said: "The company's senior management met yesterday to discuss this matter. I am also worried about this matter."
Fang Xing leaned back on his chair and said: "Actually, the matter is not that complicated. Anyway, I don't have any objections. Mr. Li will take the advertising film back and show it to the senior management of your company. If you decide in the end, just inform our company. However, it's best
We have to decide before tomorrow afternoon, because we still have to cut the commercials into the episode."
When Li Changyan thought of the commercial he just watched, he immediately had an idea: "The commercial film shot by Brother Fang is indeed very good. I will take it back to show it to other senior executives of the company. I will give you an answer tomorrow."
After saying this, Li Changyan hurriedly left and returned to HONOR headquarters.
Chapter 408 has been reviewed and will not be resolved until the editor comes to work.
Chapter completed!