Chapter 448 The new show starts broadcasting, audience's reaction(2/2)
Liu Xiangnan hesitated for a moment and replied, "I saw it too."
He didn't say clearly that the main thing he watched was "Nirvana in Fire", but "A Warm Spring Evening in the Lotus Tent" he didn't watch.
After all, "Spring Night in the Lotus Tent" was broadcast by the TV station where he worked, so he couldn't say that the show was not good in front of the director.
"How do you feel?" Cao Sanchun asked again.
"Not bad, the picture is exquisite and beautiful." Liu Xiangnan carefully looked for something to praise, and finally found that he could only praise it this way.
He didn't remember the key plot points very well, and some of the plots were quite bloody.
For example, in the first episode, the male lead played by Chen Wenhan accidentally collided with the female lead, and then fell down. The female lead fell on Chen Wenhan's chest, and their mouths hit each other accurately.
Liu Xiangnan frowned while watching it, but Li Xiaoli watched it with gusto and found the plot very exciting.
Similar scenes often appeared in idol dramas I watched before.
Anyway, when the male and female protagonists fall down, their mouths are like guided by radar, and they must kiss each other.
Liu Xiangnan often complained about this kind of plot in the past, and was criticized by Li Xiaoli for not being romantic.
Cao Sanchun didn't come here to listen to employees' evaluation of the new drama. He reached out to take the data report and asked casually: "How were the ratings last night? Is it okay?"
"Um... I haven't had time to watch it yet. It seems that the average ratings haven't changed much." Liu Xiangnan only looked at the average ratings last night, which was not much different from the previous ratings.
Cao Sanchun looked through the data report and first took a look at the ratings of the first episode of "Warm Spring Night in the Furong Tent":
"1.36%, not bad."
For a TV series that only cost 500,000 yuan per episode and had a ratings of 1.36% at the beginning, what else do you need?
However, when Cao Sanchun continued to look down, his expression began to change.
Because the ratings for each time period in the report dropped from 1.36% to 1.08%.
The ratings from 8pm to 9pm last night were okay and the decline was not much, but after 9pm, the ratings started to plummet.
In one night, the ratings dropped by nearly 30%, which is a very scary number.
When this happens, someone needs to be found to take the blame.
"What's going on? Why did the ratings drop so much after 9 o'clock?" Cao Sanchun felt that something was not going well.
Because the time of 9 pm is exactly the time when the second episode of "Warm Spring Night in the Furong Tent" is broadcast.
Especially during several commercial breaks, the ratings plummeted.
Generally speaking, it is normal for the ratings of TV stations to drop during commercial breaks, but usually they only drop for a minute or two. When the commercials end, the ratings will rise again.
However, last night, the ratings dropped during the commercial broadcast and never increased again.
The more Cao Sanchun looked at the ratings data, his expression became serious.
The decline is close to 30%, which is comparable to a broadcast accident.
Cao Sanchun quickly picked up the landline phone on the table, gave it to the department responsible for the ratings data, and asked: "Has the statistics of last night's ratings data been completed? Is there anything missing?"
His first reaction was that there was something wrong with the statistics.
The statistics of ratings are very complicated, and it is common for some data to be omitted when aggregating the data.
So Cao Sanchun immediately checked whether there were any errors in the data.
Soon, he received the answer that there was no problem with the data.
"What's going on? The ratings at the start of the broadcast are still good, but why has the drop been so big?" Cao Sanchun couldn't figure out the reason.
He advocated the purchase of "Spring Night in the Lotus Tent". If the ratings were too low, he would have to review it at a work meeting.
Liu Xiangnan picked up the data form and looked at it carefully, thought for a moment, raised his hand and said: "Director, I thought of a reason..."
Cao Sanchun was in a bit of a hurry now and urged: "Just say whatever comes to mind!"
Liu Xiangnan pointed to the data on the table that dropped significantly each time and said: "Every time there is a significant drop, it is when an advertisement is broadcast. This is a normal drop. The problem is that after the advertisement ends, the ratings do not increase back.
"I think maybe the viewers who changed channels didn't change back again.
"Is it possible that viewers changed channels to see other programs and then forgot to change back?"
His idea was not just a guess, but his personal experience watching TV with Li Xiaoli last night.
Chapter completed!