Chapter 467 "My Neighbor Totoro" Promotional Event

Author: Jianzoufeng

Chapter 467 "My Neighbor Totoro" Promotional Event

"Boss, I have an important client to meet tomorrow. You must attend."

During the intermission of the "My Neighbor Totoro" promotional event, Qiao Yinghong took a notebook and reported to Fang Xing.

"What kind of clients are so important? I've been so busy lately recording voices and doing publicity." Fang Xing generally doesn't like to keep spinning.

Because every time you participate in a promotional event, you must sing a few songs to warm up the show. If you don't get enough rest, it will have a great impact on your voice.

Therefore, even during the busiest promotion period, we will try our best to ensure adequate rest time.

"I am the boss of a car company. My boss has won many brand endorsements, including mobile phones and clothing. There are already many types. However, there are currently no car endorsements. If I can win this field, I can expand the endorsement territory."

Qiao Yinghong originally started out as an agent. Now that she has become a vice president, her vision for development is also from the perspective of an agent.

Car endorsements can indeed broaden your endorsement landscape.

Fang Xing nodded and agreed, "Okay, then make time to meet up tomorrow."

When talking.

Today is the second half of the "My Neighbor Totoro" promotional event.

Fang Xing, Liang Jing, and the main creative team of Nebula Animation returned to the stage and played the game according to the host's guidance.

Since "My Neighbor Totoro" itself is an animated film, and its theme is related to family ties, although it has a fantasy color, it is actually a very heartwarming story.

Therefore, this animated film has focused on family fun from the beginning.

When promoting Ark Culture, it was recommended to take children to watch the movie.

Therefore, the promotional activities also have many elements related to children.

Among the passers-by and spectators attending the event, there were many children.

The host asked the parents of these children, and after getting permission, invited their families to the stage to play games together.

If you win the game, you will get "My Neighbor Totoro" themed toys.

However, as long as children participate in the game, they will definitely win. As long as they participate in the game, they will definitely get My Neighbor Totoro peripherals.

A little girl in a princess dress received the largest Totoro plush toy, which was half a head taller than her when it was placed on the ground.

"Are you happy that you got the biggest doll today?" The host handed the microphone to the little girl's mouth.

"Happy!" The little girl grinned with two missing front teeth, obviously her teeth had just been replaced.

"The children are so happy that their teeth are falling out of laughter."

The host made a joke and then asked: "Then do you want to see My Neighbor Totoro on the big screen?"

"I think!" the little girl nodded vigorously.

"On the first day of the new year, how about asking your parents to take you to the cinema to watch "My Neighbor Totoro"?" the host continued to persuade.

"Okay!" As if the little girl couldn't wait any longer, she turned around and grabbed her father's pants.

The host handed the microphone to the father again and asked: "Will you take your children to watch "My Neighbor Totoro" when you are older?"

This father is a real person, nodded and replied: "I will definitely watch it, but it may not be in the first year of junior high school."

"Then it's settled. During the Spring Festival, "My Neighbor Totoro" will be available in major theaters across the country. It's suitable for bringing children to watch the movie." The host made another promotion.

…

After the game ended, it was time for the final reporter’s question session.

Since "My Neighbor Totoro" is an animated film, apart from Fang Xing, the main creators are all animators, not celebrities, and some are even shy.

Therefore, almost all reporters' questions were directed at Fang Xing.

Reporter: "Fang Xing, "Nirvana in Fire" has just finished airing, and its ratings are booming. Many people say that this drama has already booked this year's drama king. What do you think of this statement?"

Fang Xing smiled lightly and joked: "It depends on whether I film a drama in the second half of the year... No, I'm just kidding. It doesn't matter if the drama is a drama or not, as long as the audience likes it."

Reporter: "In three months' time, the TV Drama Feixian Awards will be held. Will "Langya Bang" participate in the competition for the TV Drama Feixian Awards?"

Fang Xing: "I haven't paid attention to this yet. I don't know if the company has applied. I've been too busy with promotions recently."

Reporter: "If "Nirvana in Fire" enters the TV Drama Feixian Award competition, what awards do you think it might win?"

Fang Xing: "Well...it's hard to say. There are too many factors that affect winning awards. So, today is a promotional event for "My Neighbor Totoro". Let's ask some topics related to "My Neighbor Totoro", shall we?"

Reporter: "Isn't it that "My Neighbor Totoro" hasn't been released yet? I haven't seen it yet, so I don't know if it's good or not."

Fang Xing raised his hand horizontally and vowed: "You don't need to know, I guarantee it will look good."

Reporter: "You are so confident in "My Neighbor Totoro", do you think the box office of "My Neighbor Totoro" can surpass "Spirited Away"?"

Fang Xing: "We've already started fighting each other. Moreover, one is the National Day period and the other is the Spring Festival period, so it's not easy to compare."

For movies, the release date has a huge impact on the box office.

In terms of total box office volume alone, the total box office volume during the Spring Festival period is definitely the highest in the whole year.

However, competition during the Spring Festival is also the fiercest.

Every year, there are many movies that want to squeeze into the Spring Festival schedule, but in the end, only three or four movies fail at the box office, and other movies will be reduced to running around.

On Earth, an animated movie "Bear Bears" is released every Spring Festival, and its box office performance is extremely stable. It ranks third in the Spring Festival box office almost every year.

Gradually, "The Bear" gained a nickname, called "The Wall of Masterpieces".

Those who dare to squeeze into the Spring Festival slot, but can't even beat "Bear Bears", can only be reduced to cannon fodder.

…

The reporter continued to ask questions related to "My Neighbor Totoro":

"Fang Xing, there are a lot of popular movies during the Spring Festival. Do you think "My Neighbor Totoro" ranks among the top three at the box office?"

Fang Xing thought for a moment before replying: "It's hard to say, but I have confidence in "My Neighbor Totoro"."

Reporter: "Fang Xing, do you know who are the competitors in the Spring Festival stalls?"

Fang Xing: "I've seen a few movie posters, but I haven't learned much about them."

Reporter: "Then why are you so confident? Many film critics have publicly stated that this Spring Festival movie is a fight between gods."

Fang Xing chuckled and said, "Otherwise, what should I say? I must have confidence."

Reporter: "It can be seen from the trailer that "My Neighbor Totoro" is an animated movie with supernatural powers, right?"

Fang Xing thought about it carefully and corrected: "To be precise, it shouldn't be described as supernatural power. It should be said to be an animated film full of fantasy, just like a child's imagination, but the core of the story is down to earth.

of."

Reporter: "So, what is the relationship between "My Neighbor Totoro" and "Spirited Away"? Is it a companion piece or a sequel?"

Fang Xing: "It's not a sequel, nor a sister volume. These are two different stories."

Reporter: "There are rumors that Penguin Pictures signed a guaranteed distribution contract of 2 billion. Is this true?"

Fang Xing shook his head and replied: "No comment."

This issue is a confidential matter in the contract. Although there are rumors about this in the circle, it is impossible for Fang Xing to admit it personally.

In fact.

Penguin Pictures President Zhang Changfeng was also asked this question by reporters when he attended the event.

He also responded with "no comment."

Although it has not been publicly acknowledged, people in the industry basically know about it.

After all, competition among film distribution companies is also fierce.

There were many companies that wanted to compete for the distribution rights of "My Neighbor Totoro".

Even if Fang Xing is one of the shareholders of Penguin Pictures, there is no guarantee that the distribution rights of "My Neighbor Totoro" will be handed over to Penguin Pictures.

After Zhang Changfeng finally watched the finished film of "My Neighbor Totoro" in person, he decided to sign a 2 billion guaranteed distribution contract, scaring off other competitors.

The guaranteed issuance contract of 2 billion is quite scary.

This means that if the final box office of "My Neighbor Totoro" is less than 2 billion, Penguin Pictures will have to pay 2 billion out of its own pocket.

Of course, in real calculation, Penguin Pictures does not need to pay 2 billion.

This guaranteed distribution contract is a guarantee for Ark Culture.

If the total box office is 2 billion, Ark Culture’s final share will not be 2 billion, but probably around 700 million.

In other words, if the box office of "My Neighbor Totoro" is zero, Penguin Pictures will also need to pay Ark Culture's 700 million box office share.

This means that this guaranteed distribution contract can cause Penguin Pictures to lose 700 million in extreme cases.

Of course, this extreme situation is impossible to occur.

Screening is prohibited unless it is due to sensitive issues.
To be continued...