Chapter 471: Who will win during the Spring Festival box office war?

Author: Jianzoufeng

Chapter 471: Who will win during the Spring Festival box office war?

[For an animated movie, why should the film schedule be increased? Has the producer given money to the theaters? 】

On the afternoon of the second day of the Lunar New Year, a very controversial topic became a hot search topic and sparked discussions among many netizens.

If the box office and attendance performance of other movies are not good, the free space in the film schedule will not be so obvious.

Unfortunately, the quality of this year's popular Lunar New Year movies is pretty good, and most of them are above the passing mark.

This means that after the box office of the first day of the new year is released, no movie will be left behind, resulting in little change in the film schedule.

The proportion of popular movies including "The Frozen Warriors", "Butterfly Lovers" and "Break Up at Dawn 2" has shown a slight downward trend.

"The Frozen Warriors" second grade film schedule dropped from 31% to 29%.

The film schedule of "The Big Deal" also dropped from 22% to 21%.

The film schedule of "Break Up at Dawn 2" was originally not high, with 9% of the film schedule dropped to 8.5%.

For theatrical movies, the schedule ratio is the lifeline.

Only when films are scheduled can there be box office.

If theaters don’t schedule shows at all, no matter how good a movie is, it’s impossible to have a box office.

The overall trend of the second grade movie schedule is that all movies have dropped, and only one movie has increased.

A little red among the greenery is so conspicuous.

Moreover, this movie that has been on the rise is an animated movie, which makes many fans furious.

Especially "The Frozen Warriors" and "Break Up at Dawn 2", these two movies have top-notch starring casts.

Among them, "The Frozen Warriors" is even more top-notch among the top-tier.

In the film industry, some bizarre fan behaviors often occur.

For example, some fans are worried that their idol's movie schedule will drop, so they will buy tickets for each show a few days in advance.

This behavior is called locking.

For theaters, only when audiences buy tickets can they have income.

If there is no audience for a movie, then theaters will naturally not want to show it.

If a certain movie does not do well at the box office, the theater is likely to change the show to another movie.

However, if an audience buys a ticket, the show cannot be changed to another movie.

Therefore, a group of fans have emerged in the fandom who use this method to lock in their fans.

There is no need to buy multiple movie tickets, just buy one and ensure that the theater cannot change the show.

There is an upgraded version of this locking behavior.

That is to refund the movie ticket you bought thirty minutes before the movie starts.

Since there are only thirty minutes left before the movie starts, it is too late for the theater to change to other movies. If you refund the movie ticket at this time, you can lock the theater without spending a penny.

Of course, this is a relatively extreme situation.

Generally speaking, movies with top stars will do well at the pre-sale box office.

This is the case for "Frozen Warriors". Tomorrow, the day after tomorrow, and even the day after tomorrow, the pre-sale box office will be the first in the ranking, more than ten times higher than the second place.

Under such circumstances, the second grade of "The Frozen Warriors" still dropped from 31% to 29%, which made many Jia Haochen fans very dissatisfied.

Since the schedule of other movies has dropped, it is difficult for this group of fans to attack movies that have also dropped.

It just so happened that at this time, there was a movie with a rising film schedule that bucked the trend, which hit them hard.

[This animated movie must have given the theaters money. Who would go to see an animated movie? It’s so childish.]

[This animated movie is obviously trying to defraud parents of children out of their money, and it also sells peripherals.]

[The cinema here is filled with stuffed animals from Totoro. I finally understand that this crappy movie was made specifically to sell stuffed toys.]

[Are the theater managers out of their minds? Animated movies like this, which are reluctant to spend money, even increase the schedule. 】

Because fans of "My Neighbor Totoro" are besieging not only Jia Haochen, but also fans of "Break Up at Dawn 2" are also complaining about "My Neighbor Totoro".

Coupled with the joining of the anti-Fangxing Alliance, public opinion on the Internet became one-sided, as if everyone was criticizing this animated movie.

On the contrary, the situation in "The Big Deal" is relatively stable.

Since "The Big Deal" is the work of a veteran Lunar New Year director, the marketing model is not a fan circle model, and the ones who rely on the box office are talented actors, so there are no fans of "The Big Deal" participating in the battle.

…

After many fans besieged "My Neighbor Totoro", many passers-by began to be affected.

[Is this animated movie really that bad? Everyone is criticizing it.]

[I took a look at the Maoyan movie data, and the score was 9.5, which is a very high score.]

Due to the ratings of Maoyan movie data, only viewers who have purchased tickets can vote.

Generally speaking, when a viewer chooses to buy a ticket to watch a movie, he must have a certain degree of love before spending money to buy the ticket.

This makes Maoyan movies generally have high ratings.

Of course, there are reference methods for high ratings.

Audiences who often watch Maoyan data basically know that the rating of Maoyan data is based on 9.0 as the starting point.

If the movie is lower than 9.0, you don’t need to watch it, it’s definitely a bad movie.

A score of 9.0 is the passing mark.

9.2 points is a good movie.

The higher the rating, the higher the quality of the movie.

If it can reach 9.5 points, it will be almost a masterpiece.

Therefore, viewers found that there was a big difference between Maoyan’s data and public opinion on the Internet.

It’s the evening of the second grade of junior high school.

There are more and more viewers who have watched "My Neighbor Totoro", especially families who take their children to watch the movie. Most of them will choose "My Neighbor Totoro" first. After all, this is a movie that focuses on family fun.

Many viewers who watched "My Neighbor Totoro" couldn't help but couldn't help themselves when they saw that the entire Internet was criticizing the movie, and began to express their opinions on major online platforms:

[I have watched two movies during the Spring Festival so far, "The Frozen Warriors" for the first time and "My Neighbor Totoro" for the second time. If I want to say which movie is more childish, then I can only say that "The Frozen Warriors" is more

Childish. The style of "My Neighbor Totoro" is just childish, but the content is not childish at all. This is a movie that adults should watch too.]

[I have watched both of them. "The Frozen Warriors" scored 6 points. It is a passable special effects movie. It can be used to pass the time. "My Neighbor Totoro", I will post it as proof. Ten years later, I will see it in the history of animated films.

For this movie, 9 points is too low, but I can’t give it a full score.】

[You fans, please stop being a monster. As long as you have watched the movie "My Neighbor Totoro", you will not give a negative review. Nowadays, the happier some traffic fans are, the more miserable they will be slapped in the face in the end.

】

…

Since the Spring Festival movie was only released for two days, not many people saw it.

Therefore, the number of viewers who speak for "My Neighbor Totoro" is not large.

These viewers who dare to speak for "My Neighbor Totoro" will soon be overwhelmed by Jia Haochen's fans and even besieged as soon as they comment.

[A two-dimensional waste like you only deserves to watch cartoons. You will never understand how profound Haochen’s movies are.]

【Meow Meow Meow? This is a cartoon, but animation is just a form of storytelling.】

The debate on the Internet is getting more and more intense, and many of the comments are even very extreme.

However, such extreme remarks rarely appear in reality.

…

Many viewers who have watched a movie will choose to post it on their WeChat Moments, whether they watched "The Frozen Warriors" or "My Neighbor Totoro".

When the viewing news of Spring Festival movies appears in the circle of friends, many people will ask about their experience of watching the movie.

After all, buying a movie ticket costs money, and secondarily, the most important thing is to spend time watching it.

If you watch a bad movie, it's a waste of life.

Therefore, viewers who want to go to the movies but don’t want to watch a bad movie usually wait until their relatives and friends around them have watched the movie and then ask about their feelings before deciding whether to watch it or not.

He Xiaopeng is such an office worker.

It was hard to have a few days of long vacation during the Spring Festival. If the Spring Festival movies were bad movies, he would rather lie at home and use his mobile phone.

Of course, if it is a good movie, of course you should watch it during the holidays.

After all, there is not much time to watch movies leisurely throughout the year.
To be continued...