Therefore, when Spring Festival movies began to appear in his circle of friends, He Xiaopeng commented on them one by one: How is it? Is it good?

In the circle of friends, the one that appears the most is "Frozen Warriors".

After all, it has the highest proportion of scheduled films, ranks first in the single-day box office, and naturally has the largest number of moviegoers.

Furthermore, He Xiaopeng's circle of friends is mostly composed of unmarried colleagues and friends, and families without children are more likely to watch "The Frozen Warriors".

Therefore, "The Frozen Warriors" appeared five or six times a day in the circle of friends.

He Xiaopeng asked them one by one, and the answers were basically the same.

"It's not bad, it's a passable popcorn movie, it's fun to watch."

"The special effects are okay, the plot is relatively simple, it can be regarded as a heroic movie, but the world view is a bit thin, maybe more movies are needed to make up for the world view?"

"8 points for special effects, 8 points for Zhou Liwu, 2 points for Jia Haochen, and negative points for plot."

Based on the opinions of friends, He Xiaopeng has a basic idea of ​​"The Frozen Warriors". If you want to see the special effects, you can watch this movie. The special effects score is quite high.

As for the plot, it is relatively ordinary.

He Xiaopeng basically had an impression in his mind, whether he should watch this movie or not.

This means that if a friend invites you to go see it together, then go. If no friend invites you, forget it.

Later.

"Breaking Up at Dawn 2" also appeared in the circle of friends.

He Xiaopeng continued to comment and asked: Does it look good?

"It's about a man and a woman, breaking up and getting back together, and the scenes of breaking up and getting back together are pretty much the same as the first movie. My girlfriend loves watching it, but I personally find it annoying."

After He Xiaopeng read the answer, he made a decision in his heart.

If you don’t have a girlfriend, you don’t need to read it.

Then, around nine o'clock, a "My Neighbor Totoro" friend circle appeared.

He Xiaopeng had nothing to do and made the same comment asking: Does it look good?

"If you have children, I suggest you take them to watch it. After watching it, you will thank this movie. My daughter was so well-behaved today. She was so easy to put to sleep for the first time."

He Xiaopeng's head was full of black lines: "Okay, if you don't have children, you don't need to watch it."

"I recommend watching it even if you don't have children. It's no worse than "Spirited Away". Adults will also have feelings after watching it. Not to mention a perfect score, it is at least 9 points or above. If nothing else, this movie should be the best during the Spring Festival.

.”

He Xiaopeng was a little surprised: "The evaluation is so high?"

"Anyway, the movie scores 9 points, and watching the movie with children +1 point."

He Xiaopeng became a little curious and considered whether to go and take a look.

As a result, it was the third day of the lunar month the next day.

His eldest sister came back to pay New Year greetings and brought her children with her. She was thinking about where to take her children to play.

He Xiaopeng directly suggested going to the movies.

So the family took their children to watch "My Neighbor Totoro".

After watching it, He Xiaopeng was very emotional and posted a message on WeChat Moments: This is an animated movie for adults. The movie will tell you what the world of children is like.

…

The Spring Festival stall lasts for three days.

The movie began to have a word-of-mouth effect.

The quality of "Delightful Life" is stable, and the proportion of films in the schedule is stable, always maintaining around 20%.

The reputation of "Frozen Warriors" began to plummet.

Because the viewers who have watched it have similar opinions, the special effects are good, the plot is lame, and the actors are awkward.

Special effects blockbusters, coupled with the support of top stars, present a characteristic that is very strong at the box office in the first three days, but lacks stamina.

Starting from the fourth day of the Lunar New Year, the box office of "The Ice Warriors" began to decline.

The original film schedule has also been declining.

By the fifth day of the Lunar New Year, the film schedule for "The Frozen Warriors" had dropped to 21%.

After the reputation of "My Neighbor Totoro" took off, word of mouth spread, and the reviews were basically 9 points or higher.

This makes the attendance rate of "My Neighbor Totoro" always very high.

The proportion of films scheduled has also increased from 21% at the beginning to 30%.

After the box office on the fifth day of the Lunar New Year was released, the single-day box office of "My Neighbor Totoro" rose to 250 million, becoming the single-day box office champion.

The box office of "The Golden Age" has a stable box office of 190 million.

Due to fans' lock-in behavior, "The Frozen Warriors" had a very low attendance rate. The box office on the fifth day of the film was only 1.8%, ranking third.

"My Neighbor Totoro" started to win the single-day box office championship on the fifth day of the Lunar New Year, and it has been unstoppable.

The proportion of scheduled films has also been rising. By the sixth day of the Lunar New Year, the proportion of scheduled films continued to increase to 33%, and it began to dominate the single-day box office list.

After the sixth day of the Lunar New Year, the fans who originally besieged "My Neighbor Totoro" slowly began to shut up.

Because the total box office of "My Neighbor Totoro" has reached 1.26 billion.

"The Frozen Warriors" relied on its box office accumulation in the first three days, with a total box office of 1.27 billion.

However, the single-day box office of "The Frozen Warriors" has slipped to third place. According to this trend, it is a certainty that the total box office of "My Neighbor Totoro" will exceed that of "The Frozen Warriors".

Even the total box office of "The Golden Age" has reached 1.09 billion. According to the box office trend, even "The Golden Age" will surpass "The Frozen Warriors".

Jia Haochen's fans began to panic. They no longer had time to attack "My Neighbor Totoro". Instead, they ran around and used various methods to promote "The Frozen Warriors" and called on more people to go to the cinema to watch the movie.

However, countless film and television companies have proven with examples that traffic stars can only support traffic, not box office.

Therefore, following a series of bizarre behaviors by fans such as "locking out" and "refunding tickets", the box office of "The Frozen Warriors" is getting worse and worse, and it is even about to have a close fight with "Break Up at Dawn 2" and completely withdraw from the Spring Festival.

The battle for the box office championship.

Starting from the sixth day of the lunar month.

The competition for the Spring Festival box office championship has become a competition between "My Neighbor Totoro" and "The Golden Age."

However, the stamina of "My Neighbor Totoro" is very strong. After the Spring Festival holiday, the box office has been stable. Even on the weekend, the box office bucked the trend and rose.

By the time of the Lantern Festival, "My Neighbor Totoro" had grossed a total box office of 2.4 billion, the same as "Spirited Away"

"The Big Deal" is worthy of being the work of a veteran Lunar New Year director, and it has great stamina. It also earned a box office of 2.1 billion.

"The Frozen Warriors" withdrew from the championship competition. In fifteen days, the total box office was 1.6 billion. The subsequent box office fell below 10 million. The final box office reached 1.7 billion, which has basically reached its peak.

"My Neighbor Totoro" is different, with an average daily box office of 30 million, and the weekend box office will exceed 100 million.

According to Maoyan movie data, the box office forecast for "My Neighbor Totoro" has risen to 3 billion.

Seeing the box office results of "My Neighbor Totoro", Penguin Pictures President Zhang Changfeng can count himself having a good year.

He decided to give "My Neighbor Totoro" a 2 billion guaranteed box office contract. If the final box office of "My Neighbor Totoro" does not reach 2 billion, then he will overturn.

Fortunately, "My Neighbor Totoro" only took ten days to reach a total box office of 2 billion, completing the task of guaranteeing the contract.

Some people can have a good year, and some people can't.

There are several senior executives of Shengqi Entertainment whose scalps are numb.

Because I lost anesthesia.

"Frozen Warriors" invested 500 million yuan, and spent 300 million yuan on promotion and distribution. However, the current box office is only 1.7 billion at most, which means that Shengqi Entertainment cannot recover the cost at all.

If "The Frozen Warriors" can stabilize its film schedule and maintain a 30% share of the film schedule, it actually still has a chance to make money back.

However, "My Neighbor Totoro" was released during the Spring Festival, which sucked up all the scheduled films, resulting in less and less "Frozen Warriors" scheduled films, and in the end, less than 10% was left.

The original goal of Shengqi Entertainment was to collect 5 billion with "Frozen Warriors" and push Jia Haochen to the throne of "The Youngest Mr. 10 Billionaire".

However, the total box office of "The Frozen Warriors" is only 1.7 billion, which is a big gap.

If you want to praise Jia Haochen as "the youngest Mr. Ten Billionaire", you will need two more "Frozen Warriors".

On the contrary, Fang Xing has quietly become a new 5 billion director with two animated films.
Chapter completed!