Chapter 474: Datang Motors reached a cooperation, and the brand promotion is a direct confrontation(1/2)
Burst News Reporter: "l.burst, if Fang Xing endorsed Datang, a car brand on Xingzhong, would you be worried?"
l.burst asked with a calm expression: "What are you worried about? I don't understand, what do I need to worry about?"
Excitement News Reporter: "According to the information I have received, if Fang Xing and Datang Motors reach a cooperation, they will probably also produce brand songs.
"In this way, the public will inevitably compare the song "speeding" you produced with the song produced by Fang Xing.
"Are you worried that the public will compare your music? If you are compared, will your cooperation with Changfeng Motors become awkward?"
l.burst showed a disdainful expression and chuckled: "I have nothing to be afraid of. My husband's advice is to make a good TV series and not go back to the music industry, so at least you won't lose too badly."
Wow!
As soon as I said this answer, it was already scheduled to be a hot search.
As expected, at noon that day, the hot search list was all over the screen.
【l.burst advises Fang Xing not to return to the music industry.】
[Fang Xing focuses on filming TV series, is there no place for him in the music industry anymore? 】
[Popular music changes too fast, and if you can’t keep up with the trend, you will fall behind. A provocation from the new king to the old king.]
Regardless of whether l.burst is the new king of the music scene or not, his arrogant way of speaking certainly attracts a lot of attention.
Not to mention anything else, there are hot searches.
As soon as this topic came up, it immediately aroused controversy among many netizens, fun people, and l.burst fans.
【l.burst is so domineering, he is worthy of being the man who raised the ceiling of rap.】
[Awesome! Domineering! Make your opponent eat exhaust gas! 】
["Speeding" is released for free, let's all work together to get the song to the top of the new song chart.]
Amid the roar of "superrapper" fans, many Fang Xing fans couldn't help but comment and refute.
Since Fang Xing never manages fans or fans, he basically doesn’t have any fanatic fans, and he usually just watches the fun.
Even when I saw l.burst ridiculing Fang Xing at the press conference, he mainly focused on eating melons.
There were even some fun-lovers who started cheering along:
[One thing to say, this rapper is right when he says something. Fang Xing should continue filming TV series and don’t go back to the music industry. The main reason is... I’m out of drama again.]
【Continue filming drama 1】
[On behalf of the music industry, I fire Fang Xing and tell him to go back to filming TV series.]
[Can you consider the feelings of us fans? The last song I could play on a loop was all the way back to "Chrysanthemum Terrace". Give us a song!]
【Let’s sing a song 1】
【Let’s sing a song 2】
When I first started, I was still a fan of l.burst and played online with L.Burst people.
After arguing and arguing, something started to go wrong.
The Lezi people began to divide into two camps. One camp supported Fang Xing to continue filming dramas, and the other camp supported Fang Xing to return to the music industry.
The two camps began to fight each other, completely forgetting who they were fighting against in the first place.
[Fang Xing, hurry up and go back to the music industry. If you don’t come back, the music industry will be occupied by monsters and monsters.]
[As a future actor whose performance is delayed by singing, stop wasting your life.]
[It has been one month and eleven days since the finale of "Nirvana in Fire". It has been such a long time. The new drama should have been filmed, right? 】
[Fang Xing, there is no place for you in the music world anymore, there is no need to come back.]
…
When all the hot searches on the Internet are discussing Fang Xing, l.burst and Changfeng Motors.
The cooperation with Datang Automobile went smoothly.
Datang Automobile is very sincere about this brand promotion plan. It almost sent CBO He Yuliang to lead a team to squat at Ark Culture to speed up the advancement of the cooperation plan.
Spend.
After several discussions, the cooperation plan has been initially finalized. We only need to refine the details before signing the contract.
"Mr. Fang, I am fully responsible for this brand promotion plan. Our company hopes to reach cooperation as soon as possible..."
At the cooperation meeting, He Yuliang first expressed Datang Motor's appeal: "We want to advance the plan as soon as possible. The reason is very simple. The topic of car endorsements is a hot topic now.
“Our Datang Pilot and Changfeng Zhengtu are the models with the most fierce competition, so the company’s idea is to carry out brand marketing attacks and defenses head-on.
"I wonder if Mr. Fang would mind this more offensive marketing plan. If this plan is adopted, it may lead to comparisons between you and Changfeng Motors' spokespersons by the public."
Fang Xing replied calmly: "It doesn't matter, I've long been used to it."
Whether I'm filming a TV series or singing, I've been compared all the time, and I'm really used to it.
He Yuliang continued to discuss: "In this cooperation plan, it is stated that Mr. Fang will produce a brand promotion song for Datang Motors.
"I wonder how much it takes to get this song out?
"Of course, our company is not in a hurry. We can hold a press conference first and release the brand song later."
Fang Xing thought about it and asked, "Does Datang Automobile have any requirements for brand songs? For example, song style, lyric content, etc."
He Yuliang didn't understand music, so he asked, "Do you have any specific examples? I don't understand music. I just hope that the songs can be decided by Mr. Fang."
Fang Xing explained: "Well, let me ask a few questions to determine the style of Datang Motor's ideal brand promotion song.
"The first question is, does Datang Motor want it to be a slow song? Or a fast song?
"Slow songs tend to be lyrical and tell stories.
"If you want to sing fast songs, focus on dynamic rhythms."
Regarding the brand promotion song, Datang Motor's high-level meeting has already discussed it, so He Yuliang had an expectation.
Of course, He Yuliang knew very well that professional matters should be dealt with by professionals, so the initial decision was not to interfere too much.
Now that Fang Xing took the initiative to ask a question, He Yuliang naturally answered according to the song style discussed by the company's senior management:
"It's best to have a fast song with a bright rhythm and a catchy song."
After all, it is a promotional song for a car brand, so a fast song may be more suitable.
Fang Xing then asked: "Do we need to incorporate the concept of cars into the lyrics?"
This is also very critical. If you want to incorporate the concept of cars into the song, then the lyrics must have elements of cars and roads.
He Yuliang nodded and replied: "Of course it is best to be able to combine the concept of cars. Of course, Mr. Fang has to grasp this. Our company believes in Mr. Fang's ability."
Fang Xing nodded slowly and then asked: "Do you have any requirements for the style of music? Rock? Chinese style? Rap? Or something else."
He Yuliang did not answer this question immediately, but rubbed his hands and thought about it:
"What style of music is Mr. Fang's best? My idea is that I don't want to impose too many restrictions and affect Mr. Fang's creation."
Fang Xing smiled and replied: "It doesn't matter, just mention it, I will consider it comprehensively and make a demo first. It will be more intuitive to discuss this topic after hearing the song."
He Yuliang agreed very much and said: "If possible, our company hopes to make a rap. The reason for this request is also very simple. This year, the new SUV of our Datang Pilot is confident that it will surpass Changfeng Journey.
"So, the competition this year is very fierce. If we can have a head-on collision with Changfeng Motor's promotional songs, the effect will be the best.
"Of course, I hope that Datang's brand songs are better than Changfeng's and that the public will like them more.
"If possible, rapping is best. Of course, if this genre limits Mr. Fang's creation, then rapping is not mandatory."
Fang Xing thought comprehensively, nodded slowly, and replied: "I
I roughly understand your company's requirements. Since you want to use rap to compete head-on with Changfeng Motors, then just rap.
"If possible, before signing the contract, I would like to visit your company and test drive the new model. Is that okay?"
Endorsing a brand requires an in-depth understanding of the brand.
Datang Automobile is one of the five major automobile brands in China, with sufficient strength and foundation.
However, Fang Xing still wanted to test drive the new car to see if what He Yuliang said was true.
"Of course, we can arrange it tomorrow." He Yuliang agreed directly without any hesitation.
…
The next afternoon.
Fang Xing, accompanied by He Yuliang, came to Datang Automobile's deep driving laboratory in the suburbs of Donghai.
Datang Automobile's in-depth driving laboratory actually means that after a new model is developed, it needs to undergo a series of driving experiments to determine the stability of the model.
This kind of in-depth driving laboratory usually simulates the extreme environment of daily cars.
Fang Xing originally just wanted to test drive a new model, but he didn't expect that He Yuliang would take him to the deep driving laboratory.
This deep driving laboratory is outdoors, and the first venue looks like a racing track.
This year's new SUV from Datang Pilot has been parked at the venue.
To be continued...