Font
Large
Medium
Small
Night
PrevPage Index    Favorite Next

Chapter 598 Bundle Hype(2/2)

Fang Xing nodded and replied: "We should have almost finished talking about this, right? The satellite TV has already decided on the schedule, so the broadcast plan must be arranged according to the satellite TV's time."

Gong Jianbin nodded and replied: "That's for sure. What I want to talk about today is, is there any possibility of a solo broadcast?"

Fang Xing thought from the beginning that Gong Jianbin might want to talk about this.

Now, with the relationship between Ark Culture and Wandou Video, if there is any other website that can exclusively broadcast Ark Culture dramas, then basically only Wandou Video has a chance.

Fang Xing smiled and said: "The vice president of Penguin Video just talked to me two days ago and said that he must let them broadcast it together."

Needless to say, Gong Jianbin also knew about this matter.

With the current quality and popularity of Ark Culture's dramas, every website wants to broadcast them exclusively. The question is whether they have the strength.

Gong Jianbin nodded and said: "This is what I think. If Wandou Video can broadcast "Mountains and Seas" exclusively, then this drama will be our advantage and we can win more VIP users. At the same time, we can also win the simulcast of "Spring River Plumbing"

, this summer battle will be won for sure.”

For video websites, the number of VIP users is the same as the ratings of TV stations, and they are both lifelines.

If a popular drama is broadcast on every video website, why should viewers go to Pea Video to watch it instead of Penguin Video?

If the video website can solve this problem, it can stand out from many websites.

However, if this problem is so easy to solve and every website can solve it, then it is equivalent to not solving it.

Therefore, there is only one hard truth to solve this problem, and that is unique resources.

If Wandou Video can broadcast "Mountains and Seas" exclusively, it can also broadcast "Spring River Water Warmth" simultaneously.

Then this summer, Wandou Video is indeed stable.

Because VIP users can watch two dramas on Wandou Video, while on other video websites, they can only watch one.

The audience is not stupid, they must have gone to Wandou Video to get VIP.

Therefore, the exclusive broadcast of "Mountains and Seas" is definitely beneficial to Wandou Video.

But the problem is that what is good for Wandou Video does not mean it is good for Ark Culture.

Ark Culture is a company with thousands of employees.

The entire crew of "Mountains and Seas" totals several thousand people.

The company needs to make money, and the employees need to be paid.

Wandou Video is happy to have the exclusive broadcast of "Mountains and Seas", but the employees of Ark Culture may not be happy.

After all, if "Mountains and Seas" is simulcast on multiple video platforms across the Internet, it can gain revenue from multiple video websites.

If only Wandou Video is broadcast exclusively, then the revenue can only be obtained from Wandou Video.

If both broadcast modes sign the same contract, it will obviously be more profitable to broadcast on multiple websites.

Just because Fang Xing is the second largest shareholder of Wandou Video does not mean he can ignore the interests of the company.

Fang Xing smiled and said, "Mr. Gong, if you knew the terms of Mr. Li's offer, you might be a little surprised."

Gong Jianbin dared to come to Fang Xing, so naturally he couldn't come empty-handed. He kept a calm smile and said, "I heard something that Penguin Video has a guarantee of 100 million. Is this news accurate?"

The investment in "Mountains and Seas" is 150 million, and the first broadcast rights of satellite TV have been sold for 115 million. If you add in the 100 million guaranteed by Penguin Video, this drama has stable revenue of 215 million, even if the revenue of other video websites is

Zero, the cost has been recovered, and a guaranteed profit of 65 million.

Fang Xing nodded and replied: "Yes, the offer is 100 million guaranteed."

In fact, the video website's guarantee of 100 million for a 23-episode TV series is already a terrifying figure.

After all, this is not a solo broadcast guarantee, but a simulcast guarantee.

Penguin Video didn’t consider exclusive broadcasting at all, and opened the 100 million guarantee just to ensure that it could be broadcast simultaneously.

This kind of guaranteed contract is very rare in the industry.

After all, for a video website, a drama with a minimum guarantee of 100 million is really possible to lose money.

What's more, the story of "Mountains and Seas" is very painful, and the audience may not like to watch it. Once the performance of this drama is average, Penguin Video will be a net loss on this drama.

Since Gong Jianbin knew that Penguin Video had a guarantee of 100 million and wanted to talk about exclusive broadcasting, he was obviously well prepared.

Fang Xing was curious about what card he wanted to play.

The gap between solo broadcast and multi-platform simulcast is still too big.

Multi-platform simulcast means not just two websites, but five, six, seven or eight, and each website will provide promotional resources.

If the publicity resources are in place, more audiences will be attracted.

Therefore, if the signing is about the same topic, the advantages of multi-platform simulcast are much greater.

Gong Jianbin thought for a moment, stretched out five fingers, and said: "What if it is a guaranteed exclusive broadcast of 500 million?"

Fang Xing raised his eyebrows, he didn't expect Gong Jianbin to show such courage.
Chapter completed!
PrevPage Index    Favorite Next