"Mountains and Seas" is scheduled to premiere on July 12th in the summer.

Donghai Satellite TV, Kyoto Satellite TV, Jiangnan Satellite TV, Ning Province Satellite TV, Fu Province Satellite TV, five satellite TVs broadcast simultaneously.

Generally speaking, even if it is a popular drama, it is usually not broadcast on that many TV stations.

There are three or four satellite TV stations broadcasting it, which is considered too much.

After all, multiple satellite TV stations broadcasting the same drama at the same time will lead to scattered ratings.

If the drama is not a big hit, the ratings of a single channel may not be as high as that of a satellite TV that broadcasts non-popular dramas alone.

Therefore, synchronized broadcasts on five satellite TV stations are relatively rare.

However, if you look carefully, you will find that three satellite TV stations actually competed for the right to premiere "Love Between Mountains and Seas".

Ning Province Satellite TV and Fu Province Satellite TV premiered simultaneously after the superior departments participated in negotiations.

After all, the story told in "Mountains and Seas" is the story of poverty alleviation in Ning Province and Phuoc Province.

…

The competition among provincial TV stations for poverty alleviation dramas is indeed fierce this time.

Because this is a theme advocated by the state, all major provincial satellite TV stations have the task of broadcasting at least one poverty alleviation drama this year.

For major provincial satellite TV stations, there are only two options: to broadcast a high-quality poverty alleviation drama and show their face in front of superior departments.

Or, buy an ordinary poverty alleviation drama and broadcast it during non-prime time to complete the task.

The latter's perfunctory attitude is too obvious, so the top-ranked satellite TV stations basically choose the former.

This has also led to fierce competition among high-quality poverty alleviation dramas this year.

The first ones to bear the brunt are "Love between Mountains and Seas" and "Spring River Plumbing". In addition, there are two other films that are also competing fiercely, but they are not as good as "Love Between Mountains and Seas" and "Spring River Plumbing".

After "Mountains and Seas" was scheduled to be broadcast on five major TV stations, it wasn't long before "Spring River Water Warm" was also officially announced to be broadcast on three major TV stations, scheduled for summer release on July 10.

Because the two dramas were already full of topics even before they started filming.

In this case, bundling the two dramas to increase their popularity is the easiest way to warm up in the early stage.

You can spend the least money and get the most popularity.

Moreover, Fanfan Entertainment is very good at this type of marketing method.

Therefore, after discussions with Xiangjiang Satellite TV, Jiangcheng Satellite TV, and Lanjiang Satellite TV, Fanfan Entertainment has also decided to broadcast it in the summer season.

At the same time, marketing was launched to build on the popularity of "Mountains and Seas".

For a while.

Major entertainment media, self-media, and entertainment celebrities are all reposting and marketing the topics of "Spring River Plumbing" and "Mountains and Seas".

Starting from Liu Shiying and Fang Xing's two Gladiolus Awards for Best Actress and Best Actor, various topics were raised.

[The peak showdown between Gladiolus and Emperor Shi, who is the real one?]

[What kind of drama is "Love Between Mountains and Seas"? There is no room for Liu Shiying. 】

[How picky is Fang Xing about heroines? Even Liu Shiying can’t satisfy his appetite.]

[Between Fang Xing and Zhu Yiting, did Liu Shiying choose Zhu Yiting out of necessity? Or did she have a burning gaze?】

besides.

There is also the topic of Wu Zhikang and Zhu Yiting, which has also been stirred up and debated all over the Internet.

In "The Lonely Suspect", Wu Zhikang and Zhu Yiting played the first and second male roles respectively. The two of them were also enthusiastic CP fans, and even once contaminated other video barrages.

After the Gladiolus Awards Ceremony ended, fans initially marketed the two men as the first and second male leads, but gradually Zhu Yiting's fans were not satisfied with this, and their tone suddenly changed, and they began marketing "The Lonely Suspect" as having two male leads.

, both are male protagonists.

Now, the two people who became popular in "The Lonely Suspect" have not collaborated again, but have starred in "Mountains and Seas" and "Spring River Plumbing" respectively.

CP fans and fanatical fans often start scolding wars because of this incident.

Among these fan groups, only Fanfan Entertainment manages fans.

Wu Zhikang has never responded directly to this kind of hype, and is even a little disgusted. However, as a public figure, it is difficult to show too much malice to the audience and fans, so he did not publicly express his dissatisfaction.

This is one of the reasons why Wu Zhikang was unwilling to take on "Spring River Water Warmth".

Now that the two people have played important roles in the two dramas, some fan groups immediately imagined a series of dramas about falling in love and killing each other.

As a result, the popularity of the two dramas before they were broadcast was the highest among TV dramas this year.

…

Inside the Ark Culture headquarters.

Fang Xing spends this time at home with his wife. After all, Lu Xiang's son is getting older and older, and because he is a public figure, it is often inconvenient to travel.

Pregnant women need to keep exercising during the third trimester of pregnancy, which will help during childbirth.

Therefore, whenever Fang Xing had time, he would accompany Lu Xiang'er for a walk in the community after dinner.

The post-production of "Mountains and Seas" has been completed and the dubbing has been recorded.

Fang Xing didn't have much work to do, but he still had to go to the company every two days to listen to Qiao Yinghong's work report.

"Boss, the pre-heating of "Mountains and Seas" has begun. This is the promotional schedule. I have tried to schedule less for the boss, but the schedule is still quite full." Qiao Yinghong also took care of Fang Xing's upcoming delivery, so she promoted

Work should be done as little as possible if possible.

"It doesn't matter. Running for publicity is definitely tiring. Give me a road show schedule and I'll participate as appropriate." Fang Xing took a look at the schedule. He mainly recorded TV programs and there were relatively few road shows.

However, at least there are relatively few road shows arranged for Fang Xing, which does not mean that the crew will not run road shows.

In fact.

When promoting each drama, I am even more tiring than when filming.

For all the crew members, a drama may take half a year or even a year of hard work. If the hard work is wasted due to insufficient publicity, no one can accept it.

Therefore, whenever I have time to promote, I will try my best to participate.

Qiao Yinghong put a road show schedule on the table and continued: "This is the road show schedule. The boss can just participate according to the situation. The content of the road show has been arranged.

"Also, Fanfan Entertainment started to tie us up for hype, so before we did much promotion, "Mountains and Seas" was already very popular.

"Should we also bundle the heat with them? This method is indeed very effective and saves money."

Fang Xing had seen it a few days ago about the topic of "Mountains and Seas" and "Spring River Plumbing" being bundled and promoted.

After all, the entire Internet is now debating the topic of these two dramas. Even if Fang Xing doesn't watch it, Lu Xiang'er will see it and start chatting about it.

Fang Xing thought about this issue.

Bundling other drama hype topics is indeed a cost-effective and effective method of speculation, but this method of speculation is not that upright.

If it were other types of TV series, Fang Xing might agree, but let's forget about poverty alleviation dramas.

Poverty alleviation dramas should still focus on traditional publicity strategies, and Fang Xing has confidence in this drama and does not need to engage in such crooked ways.

"No, just follow the normal publicity process. We don't need to do this. If others want to hype, don't get involved and just don't respond." Fang Xing decided.

"Okay, and Mr. Gong from Wandou Video would like to meet you. Could you please tell me when is the most convenient time?" Qiao Yinghong then asked.

"Let's meet during working hours. We won't make an appointment for dinner." Fang Xing replied.

"Understood." Qiao Yinghong nodded in agreement and went out to arrange work.

…

The next afternoon.

Fang Xing and Gong Jianbin met at Zhengshan Tea Garden in Ningyun Cultural Industrial Park.

This teahouse is famous for its black tea and has a very elegant environment.

Not long after the first phase of the Ark Culture Headquarters Park was completed, this teahouse opened a branch in Ningyun next door.

Gong Jianbin usually likes to drink tea, so he chose this place.

"Brother Fang, I can't even make an appointment for a dinner date recently." Gong Jianbin joked as soon as he came up.

"Isn't there someone in the family who needs to be taken care of?" Fang Xing laughed.

"I understand this. When I get to my age, I understand more and more the importance of family. It is right to spend more time with her now, otherwise I will often hear her complain in the future." Gong Jianbin looked like someone who has come before.

"It sounds like Mr. Gong has experienced this personally." Fang Xing looked at him with interest.

Gong Jianbin waved his hand and said: "It's all in the past. In the early years, I was busy with work and didn't have time to accompany the child. Because of this, I brought it up every time we quarreled.

"She said she waited a whole day in the delivery room before seeing me, and that I would never understand her loneliness.

"Hey...fortunately, now that the child is older, there are only a few complaints left.

"So, brother Fang, don't follow my old path and spend more time at home. Women are really vulnerable at this time."

Fang Xing laughed and said, "It seems that Mr. Gong's memory is still fresh."

Gong Jianbin changed the topic: "Okay, let's not talk about this anymore. Is it time to sign the webcast contract for "Mountains and Seas"?"
To be continued...