Chapter 631: Box office overtaken, who is the king of summer movies?(1/2)
Originally, after the box office data of "Crazy Stone" and "Married Halfway" came out on the first day, the theater company wanted to cut the film schedule of "Crazy Stone" to less than 20%.
After all, the box office of "Married Halfway" was higher than that of "Crazy Stone" on the first day.
However, Zhang Changfeng personally talked to the theater managers on the phone and tried his best to keep the filming schedule of "Crazy Stone".
This allowed "Crazy Stone" to maintain its share of the second day's schedule at 23%, which only dropped by one percentage point.
The reason why Zhang Changfeng did this is also very simple. This summer, Penguin Pictures only has "Crazy Stone", a movie that can compete for the top three.
Penguin Pictures can only go all out to promote the film and has no other choice.
at this time.
The effect of Fang Xing's use of a guaranteed box office contract to squeeze out "Married Halfway" is apparent.
If Penguin Pictures signed "Married Halfway" before, they now have a choice.
Moreover, given the status of "Married Halfway" director Lee Kosin in the film industry, Penguin Pictures will definitely keep "Married Halfway" in the film schedule instead of "Crazy Stone".
Now Penguin Pictures has no choice but to keep "Crazy Stone".
Therefore, the subsequent film schedule of "Crazy Stone" has been maintained, and the minimum film proportion has not been lower than 22%.
On the third day, the box office directly surpassed "Married Halfway", with a box office of 109 million.
…
"Crazy Stone" has no top stars, no major directors in the film industry, and no top-notch crew in the film industry. But under such circumstances, it succeeded in counterattacking and surpassed "Married Halfway" at the box office.
From this day on, fans of the leading actors of "Married Halfway" began to go crazy and began to invade major online platforms. When they saw the topic of "Crazy Stone", they went up and scolded them.
At the same time, "Married Halfway" was promoted on the entire Internet, and various means were used to induce passers-by to watch "Married Halfway".
In order to increase the number of films.
Fans of Zhu Yiting began to buy tickets three days in advance to lock in the theater to prevent theaters from changing the schedule.
If the movie tickets for a certain show have not been sold, the theater chain may change the show and show other movies.
Filmmaking is inherently dynamic.
However, if a movie ticket is sold for a certain session, even just one ticket is sold, then the theater is locked and can only show this movie and cannot be changed.
Therefore, Zhu Yiting's fans began to organize lock-in activities in the fan group.
Fans were mobilized in every city to buy movie tickets for "Married Halfway" three days in advance.
Only buy one ticket for each show to lock this show to prevent theaters from changing the schedule.
This approach does have some effect, making the film schedule of "Married Halfway" very stable and never declining.
As there are more shows, the box office will be correspondingly higher.
Therefore, in the next few days, the box office battle between "Married Halfway" and "Crazy Stone" will be very intense.
In the early morning and morning, "Married Halfway" often leads the box office, and then in the evening, "Crazy Stone" catches up and overtakes the box office, ranking second in the single-day box office.
Moreover, the box office difference between the two movies is not big, with only a few million difference in the single-day box office.
Most summer movies do not have fixed holidays, so the rise and fall of movie box office is mainly affected by weekdays and weekends.
It's the fourth day of summer movie releases, ushering in a working day, and the box office of all movies has been almost halved.
"Crazy Stone" accounted for 23% of the film schedule, with a single-day box office of 61 million, ranking second.
"Married Halfway" accounted for 24% of the film schedule, with a single-day box office of 57 million, ranking third.
The gap between the two movies is very small, which makes fans of the lead actor in "Married Halfway" feel that there is still a chance to surpass them, so they promote it very hard.
On the fifth day, a piece of news even appeared on Weibo.
A certain fan of Zhu Yiting threatened her parents with jumping off a building and took her to see "Married Halfway" for the third time.
This news was on the top of the hot search list and attracted widespread attention.
…
After the movie is released, the promotional work does not end.
The crew has to continue running road shows in order to achieve box office results.
Therefore, it was released on the afternoon of the fifth day.
When Fang Xing was on the road show, he was interviewed by an entertainment reporter.
Reporter: "Fang Xing, have you watched the news?"
Fang Xing: "What news?"
Reporter: “It’s the news about a fan who jumped off a building and threatened her parents to take her to the movies.”
Fang Xing's eyes widened: "Isn't this necessary? I've been very busy with road shows recently and haven't paid much attention to the news."
Reporter: "What do you think of this news?"
Fang Xing: "I haven't paid attention to this news, so I don't know what's going on. Are you talking about "Crazy Stone"?"
Hearing the reporter's question, Fang Xing felt a little nervous. If a fan really threatened his parents to jump off a building to watch "Crazy Stone", then if this matter got serious, there would be big problems.
Reporter: "It's not "Crazy Stone", it's another movie."
Fang Xing: "I thought it was my movie, it scared me to death."
Reporter: "How would you feel if a fan jumped off a building and threatened her parents to take her to watch your movie?"
Fang Xing frowned, corrected his attitude, and said: "This answer cannot be cut off from beginning to end. If you want to report it, please ensure that the answer is complete, thank you.
"What I want to say about this issue is that movies are a form of entertainment, not a necessity in life.
"So, if the audience likes it and thinks it is a happy thing, they can happily watch a movie with friends and family.
"However, movies are not a necessity in life, and they are not a source of wealth, so you can watch them or not. There is no need to force them.
"The same goes for my movie. "Crazy Stone" is a comedy. I hope this movie can bring happiness to the audience."
…
Even Fang Xing was asked this question by reporters.
"Married Halfway" was naturally very worried.
However, Fanfan Entertainment has always been a professional company in managing fans and marketing idols, so it is very experienced in public opinion and public relations.
After the incident came out, Fanfan Entertainment immediately spent money to remove the hot search, and then issued a statement calling on fans to watch movies rationally.
This chapter is not over yet, please click on the next page to continue reading! Zhu Yiting also recorded a video to remind fans to watch the movie rationally.
This incident only lasted for half a day and was suppressed.
even so.
It still had some impact on the box office of "Married Halfway".
The box office data is released on the sixth day.
"Crazy Stone" has a box office of 60.5 million, ranking second, which is very stable.
"Married Halfway" had a box office of 51 million, a sharp decline, but the box office of subsequent movies has formed a gap, so it still ranks third.
Fans have been promoting it crazily and using all means, even at the expense of discrediting "Crazy Stone", but they still cannot reverse the trend of continued decline in the box office.
Moreover, as the reputation of "Crazy Stone" continues to grow, the phenomenon of "Crazy Stone" being sprayed across the Internet has begun to reverse.
More and more viewers are beginning to evaluate this movie objectively.
[I saw a lot of people criticizing "Crazy Stone" before. I thought this movie was bad. But my colleague is a fan of Fang Xing and insisted on dragging me to watch it. After watching it, I can only say that this movie should be for me.
The best comedy movie I have seen in recent years.]
[I was almost deceived by some fans. "Crazy Stone" was so funny that the audience burst into laughter more than a dozen times. It should be the movie that I have seen in the cinema with the most laughter. 】
[It’s over, I have a hunch that it will be a bit difficult for Fang Xing to make TV series in the future.]
[I also feel this way. If he can make movies, it will be difficult for him to make TV series.]
[But even if there is one movie a year, it will be gone after an hour and a half. If it were a TV series, I would be able to watch at least thirty or forty episodes. It feels like a loss.]
[The only regret is that Fang Xing only played a small cameo role, with only two lines. If you don't pay attention, you won't remember that this guy acted.]
[This summer, I happened to watch all the top three movies. They were all watched by my classmates, colleagues, and cousins. I watched "Fire Walker" for its special effects. There was nothing to say, and it was worth the price. As for the two comedies.
Film, I can only say that "Married Halfway" is actually not bad. Unfortunately, when I encountered "Crazy Stone", the difference was immediately apparent.】
[I have to say that Fang Xing is really good at choosing actors. The actors chosen for "Crazy Stone" are indeed a bit crooked, but their acting skills are good and they fit the characters very well. The plot is too funny. As for "Married Halfway" Idol
Comedy films are popular. In fact, I think Zhu Yiting and Liu Wenwen are not suitable for comedy films. The laughter is all in the plot and reversal. There is no laughter in the performance of the actors themselves.】
…
Summer movies are about to be released in a week.
Film critics on major online platforms began to write film reviews.
During the two days it was screened, some film critics had already written reviews.
To be continued...