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Chapter 632 The real king of the summer season(1/2)

Fifteen days after the summer movie was released, "Crazy Stone" took in a box office of 1.5 billion, officially surpassing "Flame Walker" and ranking first in the summer box office.

At this time, the strong box office period of "Fire Walker" has passed, with a box office of more than 10 million per day on weekdays.

Maoyan platform predicts that the final box office of "Fire Walker" will be 1.6 billion, and it has lost the possibility of competing for the summer box office crown.

The total box office of "Married Halfway" in 15 days has reached 1 billion, and the Maoyan platform predicts that the final box office will be 1.1 billion.

In comparison, the potential of "Crazy Stone" is quite terrifying.

With the release of Douya.com's rating, the super high score of 8.7 points added to the popularity of this movie.

Originally, the high praise from film critics had given "Crazy Stone" a good reputation.

Now that Douya.com’s ratings have been released, they use numbers to give this movie a standardized evaluation.

8.7 points, a score worthy of being recorded in film history.

Even in the world's century-old film history, this score can be ranked among the Top 200.

After this score came out, it once again confirmed Zhou Chengxiang's professionalism in the film criticism industry.

This movie can indeed compete with the top three comedies in mainland China.

With such a movie and two other movies of the same period, how can we compare it?

The ratings of "Firewalker" and "Married Halfway" have been displayed.

The former scored 6.9 points and the latter scored 7.3 points.

Just looking at the ratings of these two movies, they are actually not low, with a passing score of 6 and a score of 7 considered good.

According to Douya.com's rating standard, a movie with a score of 7 is definitely a movie that can be watched.

Therefore, there is no problem with the quality of "Married Halfway".

Although it is not Lee Koshin's best movie, it is still within his normal level.

In this summer's release, the problem is not "Married Halfway", but "Crazy Stone".

It's not that "Married Halfway" was poorly filmed, but "Crazy Stone" was filmed so well.

Due to the word-of-mouth effect, "Crazy Stone" only reached its peak single-day box office on the ninth day of its release, doubling its rivals.

Prior to this, Fanfan Entertainment had been desperately trying to promote and boost the box office of "Married Halfway", competing for film schedules, and trying to reverse the decline.

But, of course, "Crazy Stone" took in a single-day box office of 151 million.

Fenfan Entertainment knows that there is nothing left to argue about.

If the gap is within 20%, you can still spend money on publicity and mobilize PUA fans to buy tickets. But when the gap is doubled, it can no longer be solved by spending money.

Therefore, starting from the ninth day, Fanfan Entertainment withdrew its publicity and distribution funds and gave up on this box office battle.

Because there is nothing to compare with anymore, the gap will only get bigger and bigger, and there is no way to recover it.

certainly.

Fanfan Entertainment did not lose money on the movie "Married Halfway".

With an investment of 150 million, the money can be recovered as long as the box office reaches 450 million.

The final box office of "Married Halfway" will be around 1.1 billion.

If you don't look at the competition, this movie is clearly a success.

therefore.

When the total box office of "Married Halfway" exceeded 1 billion, Li Kexin's crew also held a celebration event to celebrate the movie's box office exceeding 1 billion and thank the audience for their support.

On activities.

Li Kexin, who had some gray hair, came on stage and together with the two leading actors, used a hammer to smash the glass prop with a box office of 1 billion written on it.

The whole audience applauded and congratulated.

Then, Li Kexin took the microphone and started to speak:

"Thank you to the fans and media friends who were present, and thank you to everyone for coming.

"Today is the celebration of the 1 billion box office of "Married Halfway"..."

After finishing speaking.

The reporter began to ask: "Director Li, are you satisfied with the results of "Married Halfway"?"

Li Kexin: "Of course I am satisfied. The box office results are in line with my expectations."

In fact, industry insiders were right in their predictions about this movie.

Before its release, industry insiders generally believed that the box office of this movie would start at 1 billion. Looking at the current box office trend, the final box office was indeed 1.1 billion.

It can be seen that the industry’s predictions for this movie are accurate.

Not only "Married Halfway", in fact, the predictions of industry insiders for "Flame Walker" are also similar.

It is generally believed that the final box office of "Firewalker" will be between 1.5 billion and 2 billion.

The final box office of "Flame Walker" was indeed 1.6 billion.

In the entire summer season, the only abnormal movie was actually "Crazy Stone".

With an investment of RMB 80 million, he dared to sign a box office guarantee of RMB 2 billion, and his early box office results only ranked third, and he even originally wanted to lower the film schedule of "Crazy Stone".

Fortunately, Penguin Video was tied up by the contract and had no other movies to promote, so it was determined to keep the film scheduled.

As a result, the lowest ranking of "Crazy Stone" only dropped to 22%, and then it continued to rise.

It will be released for 15 days now.

The film schedule of "Fire Walker" has dropped to 12%, with a single-day box office of about 15 million.

The film schedule of "Married Halfway" dropped to 9%, with a single-day box office of only 10 million.

The box office of "Crazy Stone" increased by 30%, and the single-day box office on weekdays still maintained 40 million.

The combined schedule of the three movies has dropped a lot.

Because the second batch of summer movies will be released one after another, most of the scheduled films will need to be eaten up.

On the Maoyan platform, it is predicted that the final box office of "Crazy Stone" will be 2.3 billion.

If it had been postponed one month after its release, the final box office would have been even higher.

In comparison, "Married Halfway" has no ability to compete with "Crazy Stone", not at all.

Li Kexin has been working in the film industry for more than thirty years and has participated in not only 100 but also 80 films.

Therefore, he is actually very open-minded.

Besides, "Married Halfway" itself was a success.

However, reporters want to make big news, so when asking questions, they always turn to tricky questions:

"Director Li, there is another comedy film in the summer. The box office is much higher than "Married Halfway". What do you think of this?"

Li Kexin: "It doesn't matter, just say it's "Crazy Stone". I like this movie very much. My children at home were on summer vacation, so I went to watch it with them."

Reporter: "What is your evaluation of "Crazy Stone"?"

Li Kexin: "It's an excellent comedy movie. I appreciate it very much. I also recommend that viewers who like comedy movies watch it. You won't be disappointed."

Reporter: "Director Li is indeed an old artist with both virtue and skill. However, "Married Halfway" and "Crazy Stone" have always been competitors before they were released, and there were even many comments that criticized each other. What do you think about this?

What do you think?"

Li Kexin: "I'm just a director. It's my job to film the movie well. Other tasks are not my responsibility."

What he actually meant was that he had no control over publicity, but he didn't want to be too straightforward.

Reporter: "So, which one do you think is better between "Married Halfway" and "Crazy Stone"?"

This is a very tricky question, and it was asked to the director of one of the movies.

A more grumpy director might have dropped the microphone on the spot.

However, Li Kexin laughed and said: "You guys always want to make some big news. Since you insist on asking, I can honestly admit that from the audience's point of view, "Crazy Stone" is better."

If he had heard this question 10 days ago, he would not have dared to answer it like this.

Because at that time, the box office performance of "Married Halfway" had not yet settled.

Now that the box office is a foregone conclusion, admitting it will not affect the outcome.

When the reporter heard this answer, his eyes began to light up:

"So, do you admit that you are not as good as Fang Xing in terms of directing?"

Li Kexin chuckled: "After competing in movies, do we still need to compete with people? Do you have to force me into despair? However, I don't have any ability, but I have an open-minded temperament.

"But how do you compare people? Even if it's the same director, works from different periods have different ratings and styles. What standards should be used to compare?"

The reporter put it another way: "What do you think of director Fang Xing?"

Li Kexin: "He is very talented. He can switch from TV series to movies and be so successful. I admire him very much. I hope Fang Xing can make more movies, make more good movies, and strive to become a leading figure in the new generation of directors."
To be continued...
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