On the first day of the new year, Fang Xing had a great time with his family.

Many people working in the film industry don't have that much leisure time.

Because the Spring Festival is the most important battlefield for the film industry.

As long as there are movies released during the Spring Festival, film companies are keeping an eye on the box office performance on the first day of the Lunar New Year.

For movies, the box office on the first day of release will determine more than half of a movie's fate.

There are cases where a company has a bad start and then turns around later, but it is very rare.

During this year’s Spring Festival, competition is particularly fierce.

Among the five heavyweight movies, even "Nezha: The Devil Boy Comes to the World" is already the relatively bottom one among the five popular movies.

After all, the previous two special effects blockbusters, one with an investment of 700 million and the other with an investment of 500 million, are also casino movies where movie stars and movie stars gather together.

Even competitors of the same type have invested RMB 500 million.

One can imagine the intensity of this competition.

This also resulted in the first-day shooting of "Nezha: The Devil Boy Comes into the World" not being high, only 13%.

This ratio of films was achieved through the hard work of Penguin Pictures President Zhang Changfeng.

Put together with the film schedule of "Infernal Affairs" which accounted for more than 28% of the opening, it seems that the film schedule of "Nezha: The Devil Boy Comes into the World" is too few.

However, Fang Xing understands this situation of filming.

Because the Spring Festival stalls and the National Day stalls are completely different things.

"Infernal Affairs" is a National Day release, and there are only three popular movies. The three movies have taken up more than 95% of the scheduled movies, so the three movies' scheduled movies can be close to 30%.

The Spring Festival is the biggest movie period of the year, with many popular movies.

Let's not talk about other movies, just talk about the five most popular movies. The total investment in the five movies has exceeded 2.6 billion. If calculated based on the investment value, "Nezha" can get this amount of movies even if it can't get it.

Of course, movie scheduling depends not only on investment, but also on the quality of the movie, the director, and the starring cast.

However, for theater chains, the total investment in movies is an important reference data.

Because the total investment in a movie can reflect a lot of things.

Under normal circumstances, the greater the investment, the stronger the crew, the stronger the cast, and the more box-office appeal the director has.

After all, film and television investment companies are not philanthropists, and they cannot invest so much to a crew without potential.

certainly.

There are many cases where a big investment leads to a bad movie, but this situation will damage the reputation of the film studio and the director. If more bad movies are made, the investment will be less and less in the future.

Therefore, the total investment in a film is an important factor affecting film schedule.

Therefore, among the films scheduled on the first day of the Spring Festival, "Land of Demons" has the highest 26%, followed by "Blade Men" with 19%.

Among the five popular movies, "Nezha" has a relatively small proportion of scheduled films, which is similar to the 15% of "Asura King".

In terms of the allocation of films, it is indeed a special effects blockbuster, and "Casino Smoke" with the best actors and actresses together has an advantage.

After all, animated movies are usually not the main course.

The film industry has been developing for so many years. During important periods every year, the box office champions are rarely animated films.

therefore.

Before the start of the Spring Festival, most people in the industry believed that the box office champion would be between "Land of Monsters" and "Blade Men".

If these two special effects blockbusters fail, it will be "Casino Smoke" that tops it.

As for the two animated films "Nezha" and "King Asura", it is generally believed that they will compete for the top three at the box office.

Among them, the publicity campaign for "King Asura" is very fierce. As early as a month ago, the collaborative drinks of "King Asura" were sold all over the streets.

Primary school students are especially keen to discuss "King Asura".

After all, the character image of "King Asura" not only has the characteristics of cartoon characters, but also has dark attributes, which is very consistent with many children's imagination of the world of Asura.

If it weren't for Donghai Satellite TV's Spring Festival Gala, which brought a lot of popularity to "Nezha", the box office battle between the two animated films might have been decided on the first day of the Spring Festival.

…

After Liang Jing watched "Nezha" in the cinema, he was still worried about the box office.

After all, the film schedule of "Nezha" is the lowest among the five popular movies.

Although the audience responded well when watching the movie, Liang Jing was still worried.

"Mr. Fang, do you think the box office of "Nezha" can increase?" he couldn't help but ask.

In fact, he knew very well that it was only the first day of release and no one knew the answer to this question. He just asked this question to find some psychological support.

Fang Xing smiled and said, "Don't be so nervous. It's already been released. It's too late to be nervous now."

Liang Jing nodded and replied: "I know, but I just can't control myself. This is the hard work of hundreds of us for more than three years. If it really fails, my heart can't bear it."

Fang Xing reached out and patted his shoulder, comforting him: "Don't be so nervous. This one failed, and there will be another one. As long as you work hard, the audience will see it sooner or later. Besides, I am very confident in "Nezha"

, maybe even break a few records.”

Upon hearing this, Liang Jing felt that Fang Xing was too anxious, but he was really not that nervous anymore. He said with a smile, "I don't dare think about breaking the record. As long as I can recoup my investment, it will be considered a success."

"Nezha" invested 400 million yuan, and it took 1.2 billion box office to smooth out the announcement and recover the investment.

Liang Jing doesn't dare to think about anything else now, he only dares to think about the box office of 1.2 billion.

As long as the investment can be recovered, coupled with subsequent online releases, peripheral income, and long-term benefits, then "Nezha" will still make money.

As long as it makes money, even if it's not a lot, there will be another animated movie.

While he was talking, he kept refreshing the information in his hand and staring at the real-time box office on the Maoyan APP.

It's already half past three in the afternoon.

Although it has not yet reached the prime time period in the evening, the growth pattern of user group data such as box office data is relatively stable.

The box office of the morning show and the afternoon show accounts for about one-third to half of the day's box office, so the difference is not too big.

Now, the box office data is displayed on Maoyan APP.

"The Land of Ten Thousand Demons" is far ahead without any suspense.

The proportion of films scheduled is there, and the box office cannot be low.

Therefore, the real-time box office of "Land of Monsters" is swaying to 120 million. According to the rules, the box office of "Land of Monsters" on the first day will not be less than 300 million.

"Nezha" ranked fifth with a box office of 70 million, completely in line with the order of film proportions.

…

On New Year's Day, the audience was watching a movie.

On the other hand, two songs, "Wishful" and "Years", officially entered the hot song chart three days after being ranked first on the new song chart, and began to compete with each other on the hot song chart.

Looking at the normal trend of popularity values, these two songs are obviously going to start dominating the charts, it just depends on which song takes the top spot on the charts.

The more popular these two songs become, the more popular "Nezha" will naturally become.

In the movie theater.

Many viewers came to watch the movie because they watched Donghai TV's Spring Festival Gala a few days ago and specifically wanted to watch "Nezha".

However, after arriving at the cinema, it was difficult to buy movie tickets.

After all, "Nezha" only accounts for 13% of the film schedule. There are eight movie screenings, and only one is "Nezha".

besides.

There are also many families who bring their children to watch "King Asura".

Because both are cartoons.

Some families couldn't buy tickets for "Nezha", so they had to turn around and buy "King of Ashura". Anyway, they are all cartoons, so there is not much difference in watching them with their children.

Of course, there are also some families who originally wanted to watch "King of Ashura", but were unable to buy tickets, and then changed their plans to watch "Nezha" when tickets for "Nezha" became available.

However, the one with the largest audience is "Land of Demons".

It is said to be an epic special effects project with an investment of RMB 700 million, and this movie is the first choice for young audiences.

Moreover, "Land of Demons" also has a high proportion of film schedules, many of which are giant screens and have many theater seats.

…

On the second day.

The box office data on the first day of the Spring Festival is summarized.

The box office performance of the five popular movies is not bad, and they all conform to the film schedule rules.

"Land of Monsters" has a box office of 360 million, ranking first at the box office on its first day.

"Blade Men" has a box office of 260 million, ranking second at the box office on its first day.

"Casino Smoke" has a box office of 220 million, ranking third in the box office on its first day.
To be continued...