Chapter 675: Box Office War, Reputation Gap(1/2)
On the third day of the Spring Festival movie's release, film critics continued to publish reviews, riding on the wave of popularity.
During this year's Spring Festival, five movies are competing fiercely, so the popularity is also very high.
Especially bloggers in the film and television area who are on the rise, and UP bloggers, as if they don’t have to celebrate the New Year, they just write film reviews on the third day of the new year.
Among them, reviews criticizing movies are the fastest and most popular.
Because the art of complaining, as long as it reaches the audience's heart, the audience will be particularly happy.
Therefore, on the afternoon of the third day, a video posted by the host of the film and television drama UP whose ID is "Cranky Film Critic" went viral.
This video is complaining about "King Asura":
The video begins with UP leader Liu Ziang’s loud complaints:
"It's so ugly! It's so ugly!
"I have never felt so uncomfortable in a movie theater, it was like being in prison.
"This is definitely a scam movie. If you include the movies released last year, this one can be rated as the worst animated movie of the year.
“It’s so ugly! The trailer is a pure scam.
“The animation style shown in the trailer is dark, but the plot of the cartoon is immature.
"I firmly believe that the director and screenwriter must have eaten ten tons of shit to come up with such a strange thing..."
The beginning of this complaint video explodes like this, which is very suitable for the name of ID "Cranky Film and Television"
Also because the complaint at the beginning was so explosive, the number of views of the video was like a rocket.
In the video, Liu Ziang continued to complain:
"I finally understand why the movie "Asura King" has been promoted among primary school students.
"Because of the plot of this thing, adults can't watch it at all.
“It’s too young, and the main plot is just like playing house.
"I'm not disparaging cartoons for young children. There are animated films for young children released every year. They are specially made for young children to watch, so parents can take their children to watch them. There is no problem. As long as children like it, it is a successful movie.
"But this movie is just a piece of shit!
"Based on the plot alone, I think the viewing age of "King Asura" should be recommended for children under 12 years old, because it is really too childish.
"The problem is that this movie is dark and has a gloomy style, which is not suitable for young children at all.
"That is to say, from the perspective of animation style, I recommend viewers over 12 years old to watch it.
"Hey! Here comes the problem.
"The plot is recommended for viewing by those under 12 years old, and the style of painting is recommended for viewing by those aged 12 and above.
"So this movie is only suitable for children who are exactly twelve years old. Do you think it is very interesting?
"Okay, this is a joke. For a movie like this where the director and screenwriter have their minds filled with shit, I don't think it should be disgusting.
"Finally, let me talk about the animation scenes, which are completely different from what the trailer shows.
“The trailer’s painting style is exquisite and seems to be domestically top-notch, but when it comes to the movie, it becomes second-rate or even third-rate.
"You told me that these 50 cent special effects cost 500 million?
"Was 400 million used to buy drink stickers?"
After this video went viral.
Liu Ziang received private messages and phone calls from the film studio, requesting that the video be removed.
After finally making a video go viral, Liu Ziang decided to fight it, but he received a letter from the film studio's lawyer the next day.
However, this behavior of the film crew cannot save the reputation of "King Asura" at all.
Because word of mouth is something that will spread as long as someone sees it.
In fact, from the first day, the audience who watched "Asura King" did not have a good opinion of this animated movie.
Especially for those who watch the movie as a family unit, most of their parents found the plot of the movie boring after watching it.
However, most parents can still accept that the plot of the movie is boring.
After all, it is specifically meant to be watched with children, so how demanding are the requirements for an animated movie that children would like?
The problem is that after watching it, many parents feel that this dark style of animated film is not suitable for children who are too young to watch.
As parents, we definitely hope that our children will be full of sunshine and grow up happily. It is difficult to get praise from parents for such dark-style animation.
A similar situation exists with pain literature.
Pain literature is very popular among young people.
However, this kind of pain literature also has problems in its orientation.
Adults disdain to watch it, but teenagers are not suitable to watch it.
This is the case in "King Asura".
Therefore, on the ticket purchasing platform, "King Asura" was rated 7.9 by viewers who purchased tickets and watched the movie.
This score, on the ticket purchasing platform, is already terrible.
Because the ratings of the ticket purchasing platform and the ratings of Douya.com have very different standards.
The ratings on the ticket purchasing platform are all given by the audience who purchased the tickets. A rating of 9.0 is a passing score.
Anything with a score lower than 8.9 is already on the verge of being a bad movie.
Those that can reach a score of 7 points may only be converted into a score of 3 points on Douya.com.
As expected, after the Douya.com ratings were displayed.
The rating of "King Asura" is 4.3 points, and it is falling rapidly.
It dropped to 4.1 points in one day, and it was only a matter of time before it broke through the 4-point bottleneck.
Seeing this kind of rating, parents who had originally planned to take their children to see it became wary.
Looking at the movie reviews on the online platform, I saw that it was a dark-style animation for young people. How could parents take their children to watch this kind of thing?
So, starting from the third day.
The box office of "King Asura" was cut in half.
The box office on the third day was 100 million.
The box office plummeted, and with it, the proportion of films scheduled was cut in half.
The box office on the fourth day was 50 million.
The box office on the fifth day was 30 million.
A movie released during the Spring Festival only took in the box office for two days, and then halved on the third day.
The total box office is less than 600 million, and looking at the box office trend, there won't be many films scheduled in the future, and the final box office can only be fixed at 600 million.
Even though "King Asura" has withdrawn from the competition for the Spring Festival, more and more film critics, audiences, and netizens are still criticizing the film:
This chapter is not over yet, please click on the next page to continue reading! [Why do you want to take pictures of this crap? 】
[It’s outrageous. This kind of junk thing that doesn’t even have 3 points can actually make 600 million at the box office. 】
[No wonder all the bad movies have to be squeezed into the Spring Festival stalls. If you only take advantage of the box office, you can earn hundreds of millions. 】
[It’s a pure scam movie, tricking the audience into the cinema, taking a hit at the box office and then running away, right?]
[There is a saying that with a box office of 600 million, this movie is losing money.]
[No one really believes that this crap needs 500 million to make, right?]
[Obviously this is money laundering stuff, it sucks.]
[Holy shit! In comparison, "Nezha" is simply a breath of fresh air. 】
[It was so terrible. My child forced me to go to the cinema to watch it. It lasted for an hour and a half, and it felt like I was in jail. Moreover, I wanted to take my child away during the middle of the movie, but he refused to leave and insisted on watching.]
[My child is the same. He cries and makes noises and must watch it. In the end, he just watched this thing.]
[Actually, what I am angry about is not the movie ticket, I just threw away the money. But this kind of dark style animation is actually good-looking in the eyes of children. My child actually said that this movie is good-looking and wanted me to give it full marks.
.Holy shit, my backhand is a zero point, what a piece of shit.】
[I also discovered that my children like to watch this kind of dark-style animation, so I have to pay attention to it in the future.]
[The painting style is dark, the plot is juvenile, and there is no sense of humor. In the future, you will have to read the reviews before taking your children to watch movies. 】
…
On the third day of the Spring Festival movie release, two popular movies were given away.
Both "Casino Smoke" and "Asura King" have fallen behind.
The situation of "Casino Smoke" is a little better, and it can still get about 10% of the film schedule, and it can enjoy the box office feeling of the best actor and actress.
Many viewers who went to see the movie even though they knew it was a bad movie said they were there to return their movie tickets.
To be continued...