This has made many viewers who have not watched "Land of Demons" want to take a look.

After all, special effects blockbusters have a wide audience, especially young audiences. They have not even seen the best special effects blockbusters at present. Isn’t there something missing this Spring Festival?

Therefore, starting from the 15th day, the box office of "Land of Demons" began to show an upward trend.

Day 15.

"Nezha" has a box office of 65 million.

"Land of Demons" has a box office of 62 million.

There is no wide gap between the box office of the two movies.

It’s day 19.

It's another day off.

Both movies have seen box office gains.

"Nezha" has a box office of 120 million.

"Land of Demons" has a box office of 110 million.

The total box office of both movies exceeded 3 billion.

The total box office of "Land of Demons" is 3.18 billion.

"Nezha" box office 31.2.

The box office gap is still 60 million.

This box office difference is very subtle because the two movies have been released for 19 days.

The box office has entered the final stage.

Generally, after a movie is released for 19 days, it is difficult to maintain a single-day box office of more than 100 million.

But the box office of both movies on holidays exceeded 100 million.

"Nezha" relies on its good reputation and has shown strong stamina.

"Land of Monsters" did a very good job in marketing in the second phase, seizing the ceiling of domestic special effects as a publicity stunt and attracting a wave of audiences.

Coupled with the fact that the film crew of "Land of Demons" organized a box office event, it really stabilized the box office.

By this time, the 60 million box office gap was becoming more and more subtle.

Under normal circumstances.

The movie will be released within a month of its release.

In other words, the release date is still ten days away.

In ten days, can we close the 60 million box office gap?

This gap may not seem big, but "Land of Monsters" will not give up easily. Various publicity, marketing, and box office activities are held with only one purpose: to retain the top spot at the box office during the Spring Festival.

On the Ark Culture side, there are no special activities.

Because, Ark Culture just came back to work after the Chinese New Year.

Fang Xing also did not conduct promotional activities, and the cartoon did not have big-name stars participating. Apart from Fang Xing, no one else could attract popularity, and the only way to do this was through the movie itself.

Therefore, the competition between the two movies for the Spring Festival box office championship is very fierce.

Whoever can win the final box office championship has a chance.

certainly.

In Ark culture, there must be people who are anxious.

It can even be said that most employees of Ark Culture were staring at the box office of the two movies. Seeing that the gap remained at 60 million, they were so anxious that they tried their best to eat, but it was of no use.

Qiao Yinghong walked into Fang Xing's office and asked: "Boss, the box office of "Nezha" is only 60 million short of "Land of Demons". If we organize some activities now to rush forward, we can hope to win the Spring Festival box office championship."

.”

Fang Xing was looking at the documents squeezed out during the New Year period. He thought for a moment and replied, "I don't have time."

Qiao Yinghong spread her hands and said: "Then there is no one else who can promote it. Among the main creators of "Nezha", you are the most famous."

Fang Xing looked up at her and said with a smile: "It's useless to do this. Just be direct and discuss with the theaters to apply for an extension. As soon as the extension news is announced, "Land of Monsters" will automatically be abandoned."

Qiao Yinghong frowned and said, "If we postpone it, "Land of Monsters" will definitely be postponed as well."

Fang Xing chuckled and said, "That's not important. Just apply. Once the extension is confirmed, it will be announced officially. I guarantee that "Land of Demons" will not continue to spend money on marketing."

Qiao Yinghong knew her boss's character very well. When she said she didn't have time, she just meant that she was too lazy to engage in such frivolous marketing.

Therefore, she did not make any further suggestions and did as Fang Xing said, sending someone to contact the theaters to apply for an extension for "Nezha".

"Nezha" has been in theaters for 19 days, and the box office has exceeded 100 million.

The box office stamina is so strong, and the theater companies also want to make money, so they will definitely agree to postpone it.

It's not just "Nezha".

The producers of "Land of Demons" were not stupid, and also applied for an extension.

Both movies had grossed over 100 million yuan at the box office 19 days after their release, so naturally they were postponed.

There's no suspense about this.

Qiao Yinghong followed Fang Xing's instructions and directly announced the postponement of "Nezha" for one month after confirming the postponement.

If Fang Xing expected it to be the same.

After seeing the news of the postponement of "Nezha", the producers of "Land of Demons" stopped spending money on marketing, and the booking event ended.

After all, spending money on marketing and booking events all cost money, and they are very expensive.

certainly.

If it can retain its title as the box office champion during the Spring Festival, all the money spent can be earned back through this reputation.

only.

When "Nezha" was officially postponed, the producers of "Land of Demons" already felt that it would be difficult to retain the top spot at the box office during the Spring Festival.

Because so far, Ark Culture is like a Maitreya Buddha, and no strategy has been used during the entire box office battle.

There was no marketing, no spending money on publicity, and no invitations to film critics.

Even after the New Year, Fang Xing did not come out to promote it.

Both movies have now been postponed.

The box office difference is only 60 million.

The producers of "Land of Demons" have already analyzed that as long as Fang Xing shows up for promotion, even if he just goes on TV to record a program, the 60 million gap can be easily eliminated.

The current Ark culture is like holding a big hand of cards that has not been played yet and is just waiting for the final blow.

No matter how hard "Land of Monsters" struggles, as long as Fang Xing plays his cards in the end, all the previous efforts in "Land of Monsters" will be in vain.

Therefore, the producers of "Land of Demons" are also very clear-headed. No matter how much money they spend now, it will be in vain, and they cannot withstand Fang Xing's random promotion.

Therefore, "Land of Monsters" was simply given up.

After "Land of Demons" gave up marketing and ticketing activities, the single-day box office gap between the two films began to widen.

Day 26.

Movies negotiated for the Spring Festival period will enter the third weekend in addition to the Spring Festival holiday.

The single-day box office of "Nezha" remains strong.

With the help of Liang Jing and other Nebula Animation creators' vigorous online support, the box office of "Nezha" once again exceeded 100 million on holidays.

After "Land of Demons" gave up marketing and reserved theaters, the box office began to swim naked, with a single-day box office of only 70 million on holidays.

Day 27.

On Sunday, the box office of "Nezha" once again exceeded 100 million.

The box office of "Land of Demons" dropped to 65 million.
Chapter completed!