It will be released for 12 days during the Spring Festival.

The total box office of "Land of Demons" has reached 2.61 billion, temporarily ranking first in the Spring Festival box office.

"Blade Men" has a total box office of 1.98 billion, but it is not the second highest box office movie during the Spring Festival.

Because two days ago, the total box office of "Nezha" had exceeded that of "Blade Men".

After the box office collection on the 12th day, the total box office of "Nezha" has reached 2.42 billion.

so far.

"Land of Demons" still maintains its No. 1 position in the Spring Festival box office, but the gap between "Nezha" and "Nezha" is less than 200 million.

This gap is neither big nor small.

If there is still a gap of 200 million when it is 20 days after its release, then "Land of Demons"'s top spot at the Spring Festival box office will be basically stable.

However, it has only been released for 12 days now.

Generally speaking, 12 days after a movie is released, the single-day box office will drop to about one-third of the first day's box office.

The box office performance of "Land of Demons" does comply with this pattern.

The box office on weekdays is less than one-third, and on holidays it is more than one-third. On average, the box office on a single day is about one-third of the first day's box office.

However, "Nezha" does not conform to this rule.

On the weekend of the 12th day of its release, the single-day box office reached another 210 million, even higher than the first-day box office.

The reason why this happens is also very simple.

First, it has gained a good reputation and has strong box office stamina.

The second reason and the most critical reason is that there were too few films scheduled on the first day.

"Nezha" only had 13% of the films scheduled on the first day, ranking at the bottom among the five popular movies.

In the three days before the Spring Festival when theaters are full of customers, the film schedule is equal to the box office.

This has become a rule.

In the three days before the Spring Festival, most audiences across the country have a holiday. There are many people watching movies, and everyone squeezes in these three days to watch.

Basically, whatever movie is shown in the cinema, the audience will watch whatever movie is shown, and the theaters are full.

This makes it no longer important whether the movie is good or not. As long as there are more movies scheduled, the box office will be high.

"Nezha" only had 13% of its screenings scheduled on the first day, so naturally it can't be compared with the 26% of movies that had its screenings scheduled.

Therefore, it is not that the box office of "Nezha" was too high 12 days after its release, but that there were too few films scheduled on the first day, resulting in a low box office on the first day.

The combination of two reasons resulted in this situation.

"Nezha" has been in theaters for 12 days, and the single-day box office is still higher than the first-day box office.

At this time.

No matter how stupid the theater manager is, he can still tell who is the king of the Spring Festival stalls.

The box office performance of "Land of Demons" is indeed good. If nothing else happened, it could have won the box office championship during the Spring Festival.

In fact.

"Land of Monsters" has defeated "Blade Men", which was originally ranked second, as well as "Casino Smoke", which was ranked third, and "Asura King", which was ranked fourth.

In terms of performance, "Land of Demons" has defeated three opponents.

However, when people never expected, the real opponent of "Land of Demons" is not the first three, but Lao Wu's "Nezha: The Devil Boy Comes to the World".

Moreover, Lao Wu's stamina is a bit scary.

The situation has become clear, and the theater managers naturally know who is the boss, so starting from the 13th day, the film schedule began to tilt towards "Nezha".

Day 13.

The film schedule of "Nezha" has increased to 40%.

The film schedule of "Land of Monsters" dropped to 27%.

Since there are no heavyweight new films released, films such as "Blade Men" and "Casino" have already been partially withdrawn.

Therefore, the film schedule is basically divided between "Nezha" and "The Kingdom of Monsters".

The two movies have also entered the final stage of fighting to determine the final winner.

"Land of Demons" is still the movie with the highest total box office during the Spring Festival, with an additional box office of almost 200 million.

This box office advantage is very subtle.

If "Land of Demons" can stabilize this box office gap, it will have a chance to retain its top spot at the Spring Festival box office.

But, the 13th day is Sunday.

After the box office of "Nezha" exceeded 200 million on Saturday the day before, the box office continued to rise on Sunday thanks to 40% of the high-ranking films, taking in 220 million.

"Land of Monsters" followed the normal box office rules and slowly declined. The box office on Sunday was 150 million, and the single-day box office gap further widened, reaching 70 million.

After the two rest days passed, it was Monday, the 14th day.

The box office of movies on weekdays will drop, and the same goes for the two movies. The box office of movies on weekdays will drop directly to the tens of millions.

"Nezha" has a box office of 70 million.

"Land of Demons" has a box office of 50 million.

The box office gap on weekdays is not that big. According to this trend, "Land of Demons" still has a box office gap of more than 100 million.

In order to maintain its position as the box office champion during the Spring Festival, the producer of "Land of Demons" began to carry out more aggressive publicity activities, began to book out theaters to increase box office, and made appointments with film critics on major online platforms.

"Land of Demons" is still the highest-grossing movie during the Spring Festival so far, and it is also the most popular.

And special effects blockbusters also have the widest audience.

Therefore, film critics will definitely write film reviews, but it doesn’t matter when they write them.

The producer of "Land of Demons" commissioned manuscripts, which caused many film critics to stop reviewing and post them online in order to make money.

The producers of "Land of Demons" are very confident in the quality of the film, so they took the initiative to request drafts, hoping to build up the reputation of "Land of Demons" and drive box office stamina.

that's the truth.

If it can maintain its position as the box office champion during the Spring Festival period for half a month, the quality of the movie is definitely online.

Movie reviews written by film critics are basically mainly praising.

[The special effects ceiling "Land of Demons" in the history of Chinese films is worth watching.]

[After spending 300 million on special effects, "Land of Demons" did not disappoint. 】

["The Kingdom of Ten Thousand Monsters" created a grand world view, allowing me to see a bizarre and bizarre mythical world.]

["Land of Monsters" uses practical actions to tell the film industry how special effects blockbusters should be shot.]

This chapter is not over yet, please click on the next page to continue reading! [The Spring Festival box office champion, "Land of Demons" deserves this honor. ]

[Exclusive interview with the director and special effects director of "The Land of Ten Thousand Monsters", how the monsters in the World of Ten Thousand Monsters are trained.]

["Land of Monsters" defeated "Blade Men", the special effects ceiling is truly deserved.]

Most of these movie reviews are complimentary.

After all, many film reviews are commissioned by producers. Film critics are paid, so they naturally have to say more good things.

Of course, more professional film critics will still make reviews from a professional perspective.

If a movie is so bad that there is nothing to praise it for, it is impossible to write a review like this.

"Land of Demons" is indeed the current domestic ceiling level in terms of special effects.

Therefore, most film critics focused on praising the special effects and part of the plot.

When comparing it with other movies, it is basically compared with "Blade Men".

After all, both movies are special effects films, and both require huge investments.

Before the Spring Festival, audiences and the industry basically regarded "Land of Monsters" and "Blade Men" as two competing movies.

Therefore, film critics make comparisons and understand what the problem is.

However, the film critics invited by the producer consciously avoided comparing "Land of Demons" with "Nezha: The Devil Boy Comes to the World".

Even most film reviews will not mention "Nezha".

…

The promotional method adopted by the producers of "Land of Monsters" by actively soliciting film reviews has indeed been effective.

There are many voices on the Internet praising the special effects of "Land of Monsters".

And, this is indeed true.

Audiences who have watched "Land of Demons" will basically agree with this point.

Therefore, the gimmick of the Chinese special effects ceiling in "Land of Monsters" was successfully established.
To be continued...