Although "Bear Bears" was very popular, it only lasted for a year. According to the film industry's estimate of "Bear Bears", the basic box office of "Bear Bears" would be at most 100 million.

This is on the premise that the quality is good. If the quality is not good, tens of millions may be wasted.

However, for such a theatrical animated film, Fang Xing asked for 10% of the film schedule. This is asking God.

You know, the competition for the Spring Festival stalls is the most intense of the year.

There are usually five popular movies released.

Among the five popular movies last year, the one with the lowest film schedule was 13%.

"Bear Bears" requires 10% of the film schedule, which is almost the same as that of popular movies.

Moreover, if "Bear Bears" gets so many movies, the movie schedule of other popular movies will definitely drop.

Therefore, this requirement is really difficult for Zhang Changfeng.

He frowned and said: "Brother Fang, there is no need to fight to schedule a film like this. To be honest, the industry's expectation for your animated film is 100 million. If you sign a guarantee, there is a high probability of losing money."

Fang Xing smiled and replied: "It doesn't matter. Mr. Zhang will give me a number first and let me see how much guarantee I need to sign for 10% of the film schedule."

It's just an offer, not the final decision.

Zhang Changfeng thought for a while and said: "If you want 10% of the film schedule, you have to sign a box office of 600 million."

When Fang Xing heard the figure he revealed, he didn't even make a counter-offer. He directly agreed, "Okay, I'll give you a guarantee of 600 million. Mr. Zhang will prepare the contract and go to the company to sign it."

Zhang Changfeng's eyes widened: "Wait a minute, brother Fang, I just made a random price."

Fang Xing smiled and replied: "I won't counter-offer. If I say 600 million, it will be 600 million. If the box office does not reach 600 million, I will make up for it by whatever the difference is. I guarantee that Penguin Pictures will not suffer a loss."

Zhang Changfeng was even more confused: "Brother Fang, are you serious?"

Fang Xing nodded: "Seriously, if Mr. Zhang feels that 600 million is too low, we can talk again."

The guarantee of 600 million and 10% of the first-day film schedule is actually a more reasonable guarantee.

After all, the film schedule on the first day is not an average one.

If the box office performance on the first day is not good, the film schedule will drop on the second day, and the film schedule may even be cut off in two or three days and released directly.

Therefore, the first day of screening is very important, but it does not determine the final box office of the movie.

Zhang Changfeng has been working in film distribution for so many years, and the 600 million guarantee he casually offered is actually a very reasonable figure.

After chatting for so long, Zhang Changfeng finally understood that Fang Xing was not using negotiation skills, but that he really wanted to sign a guarantee of 600 million yuan in exchange for 10% of the film schedule.

Zhang Changfeng frowned and thought for a moment and asked, "Brother Fang, are you planning to make a profit at a loss?"

In the film industry, it is not uncommon to lose money and make money.

Fang Xing did not deny it: "If Mr. Zhang thinks so, it's fine. Let's just say it. The "Bear Bears" series of animated films will be produced one film per year, and the production plan has been arranged until the year after next.

"If Mr. Zhang feels that this business cannot be negotiated, it doesn't matter. We will cooperate again next time when we have the opportunity."

Since "The Wandering Earth 1" was released by Penguin Pictures, if "The Wandering Earth 2" is used as a bundle, we will strive to arrange the films for "Bear Bears".

The other two major film distribution companies, in order to win the distribution contract for "The Wandering Earth 2", will definitely be willing to give "Bear Bears" high-ranking films.

Business can be discussed.

Zhang Changfeng knew this very well. He saw that Fang Xing was serious about it. After thinking for a moment, he made a decision: "Since Brother Fang is so courageous, I can't back down. Penguin Pictures signed 10% of the film schedule."

Fang Xing continued: "Ark Culture and we will do the promotion together. When the time comes to calculate the box office split, we will calculate it after offsetting the promotion expenses."

Zhang Changfeng nodded and replied: "This is the standard."

The total box office of a movie is not the money that only the producer can get. After deducting the business tax, the special film development fund, and the theater's accounts, the remaining money belongs to the distributor and the producer.

However, this share of the box office account will have to offset the publicity and distribution expenses, and finally the distributor and the producer will share the account in proportion.

Generally speaking, the publicity and distribution expenses are advanced by the issuer.

However, since Penguin Pictures will not only release "Bear Bears" during the Spring Festival, there will definitely be another popular movie that will eat up most of the promotional resources.

Therefore, Fang Xing will arrange for Ark Culture to be fully publicized and catch up with other movies in terms of publicity efforts.

This means.

A lot of money will be spent on the promotion of "Bear Bears".

Although Fang Xing does not think that "Bear Bears" will make a loss, he is prepared for a loss. When making a series of movies, it is normal for the first one to lose money and make a profit.
Chapter completed!