With the movie's reputation on the first day of the Spring Festival release, word of mouth came out.

As expected, the special effects blockbuster "Journey to the West" led the box office list.

However, among the five popular movies, one fell behind on the first day.

The romance film "Winter is Warm with You" did not receive high reviews, and its attendance on the first day was the lowest among the five films.

The starring cast of this movie is very good, and the total box office of the male and female protagonists has exceeded 10 billion.

So although the subject matter of this movie is not a blockbuster movie, it is already one of the popular movies.

However, the audience's reputation on the first day was not very good. Many viewers complained with just two words: "Money back!"

Originally, "Winter is Warm with You", with 13% of the film schedule, had a higher real-time box office on the Maoyan APP than "Bear Bears", but the gap between the two was very small.

Occasionally, "Bear Infested: Treasure Hunt" will surpass "Winter is Warm with You" and take the lead for a short period of time.

However, the real-time box office on the Maoyan APP is not a summary of the box office from all channels, and there will be slight deviations.

The box office on the first day cannot be calculated until all box office channels are compiled on the second day.

So, the next morning.

The box office data for the first day of the Spring Festival stalls are calculated.

"Journey to the West" leads the Spring Festival with a box office of 260 million.

This was followed closely by another popular science fiction film and two comedies for the New Year.

The fifth place is not "Winter is Warm with You" which has been leading on Maoyan APP yesterday. It is "Bear Bears: Treasure Hunt" with a box office of 83.2 million.

"Winter is Warm with You" was squeezed into sixth place, with a box office of 81.5 million.

The difference between the two is less than 2 million at the box office, which can be said to be very small.

The seventh-grossing film is the animated film "Havoc in the Flower and Fruit Mountain" with a box office of 68.2 million.

The competition for this year’s Spring Festival movies is very even.

Except for "Winter is Warm with You", which tended to lag behind a bit, the box office of other movies was worthy of being scheduled.

Even the animated film "Havoc in the Flower and Fruit Mountain", which ranked seventh at the box office, had an attendance rate of 40%.

This means that the quality of the movies released during this year’s Spring Festival is good, but the leading film “Journey to the West” did not have a particularly explosive box office.

In other words, during this year’s Spring Festival, there is no blockbuster movie yet. There are six or seven good quality movies competing, and it is still unclear who will stand out in the end.

…

Theater companies will adjust the proportion of movies scheduled for the second day based on the movie's box office and attendance rate on the first day.

In the contract signed between the producer and the distributor, even if the film schedule ratio is written into the contract, it can only guarantee the film schedule on the first day, but not the entire release period.

Movies with high box office and high attendance on the first day will naturally increase their proportion of films scheduled for the second day.

On the contrary, it will decrease.

Among the five popular movies, "Winter is Warm with You" has shown a trend of falling behind.

Theater companies are very pragmatic in arranging film schedules. Since the attendance rate is not high and the audience feedback is not good, the film schedule for the next day will inevitably drop.

The film schedule of "Winter is Warm with You" dropped directly from 13% to 9% on the second day.

Of the 4% of films that were spit out, half of the films were eaten up by the top three box office films.

besides.

"Havoc in Flowers and Fruits Mountain" had good attendance on the first day, but the film schedule on the first day was relatively small.

The distribution company of "Havoc in the Flower and Fruit Mountain" is working hard to get the film arrangement from theaters.

The first-day box office of "Bear Bears" was worthy of being scheduled for release. The data was not particularly eye-catching, but overall it was pretty good.

In fact.

The industry's predictions for "Bear Bears: Treasure Hunt" are all based on the market.

The market for family-friendly animated films during the Spring Festival is actually not big, and a large part of it will be taken away by other films.

Prior to this, no theatrical animated film with similar positioning had achieved success.

Audiences have not developed the habit of taking their children to watch animated movies during the Spring Festival.

Therefore, there is no problem with the industry's prediction of "Bear Bears".

The gambling contract signed by Fang Xing can only guarantee the number of films scheduled on the first day, but not the subsequent ones.

If the box office of "Bear Bears" does not perform well on the first day, the proportion of films scheduled will most likely be cut in half on the second day.

However, what surprised the industry was that "Bear Bears" received 10% of the films scheduled. Although the box office data was not particularly explosive, it was worthy of being scheduled.

Therefore, the theater company did not cut the film schedule of "Bear Bears" the next day, and continued to give 10% of the film schedule.

The distributor of "Havoc in the Flower and Fruit Mountain" worked hard and ate up part of the film schedule of "Winter is Warm with You", and the final film schedule was increased to 10%.

In this way, the two animated films stand on the same starting line and start competing again.

original.

The producers of "Havoc in Flower and Fruit Mountain" are very confident.

They spent 200 million to produce an animated film, which is definitely no match for a blockbuster movie like "Nezha", but they still can't beat a theatrical animation that invested tens of millions?

result.

The craze for family viewing on the second day directly stunned the producers of "Havoc in the Flower and Fruit Mountain".

Originally, many parents did not want to take their children to watch "Bear Bears".

the reason is simple.

Why should you spend money to watch this crudely produced cartoon in a movie theater when you can watch it for free on TV?

This idea is not an exception, but a common phenomenon.

Although many children want to see "Bear Bears", if a family goes to see it, they will have to buy at least three or four movie tickets, which is more than 100.

Spending more than 100 yuan to watch a cartoon that can be watched for free on TV, no matter how you think about it, you feel like you are being taken advantage of.

This idea has become the main reason that prevents many parents from buying tickets to watch the movie "Bear Bears".

However.

After the first day of screening, parents who have watched "Bear Bears" posted positive comments on their WeChat Moments.

[My eldest child and second child both like to watch it. Most of the seats in the afternoon show were occupied, and almost all of them were families watching the movie. There were a lot of children. Anyway, the children at the scene were very happy. 】

This chapter is not finished yet, please click on the next page to continue reading the exciting content! [I don’t know if I have become naive, but I actually read it. 】

[You are not a special case, I actually enjoyed watching it with my Niuniu.]

Because the reviews in the circle of friends are all positive.

Moreover, although the sample of evaluations in Moments is not high, at least it can be guaranteed that it is not marketing.

Therefore, most parents trust the evaluation of Moments.

Because the reviews of "Bear Bears" on the first day were very good.

Many parents who were originally hesitant to take their children to watch it finally couldn't resist their children's requests, so the whole family took advantage of the Spring Festival to go to the cinema to watch "Bear Bears".

Therefore, many more families went to the cinema to watch "Bear Bears" on the second day than on the first day.

Starting in the afternoon, many shows began to fill up.

There are even families who are unable to buy movie tickets for the nearest show and can only buy tickets for the evening in advance.

If it were any later, I wouldn't even be able to buy tickets for the evening.

…

the next day.

Starting at noon.

"Bear Bears: Treasure Hunt" has become an instant hit thanks to its word-of-mouth reputation.

Originally, "Havoc in the Flower and Fruit Mountain" wanted to use 10% of the film schedule and rub it with "Bear Bears".

result.

By six o'clock in the afternoon.

The box office of "Bear Bears" has reached 50 million, and this has not even reached the prime time at night.

The box office of "Havoc in Flower and Fruit Mountain" has been suppressed, with only 40 million box office.

This gap is a bit big, and it is basically impossible to overtake it just by relying on the box office of the prime venue at night.

As expected.

Wait until the morning of the third day of the Lunar New Year.

The box office statistics for the second grade of junior high school are out.
To be continued...